According to Influencer 2.0 report,  71% of marketers state that they are designing strategic influencer marketing programs are strategic and 67% want to drive lead generation through the use of influencer marketing. Now if you want to make money using the influencer marketing, here are some tips shared by Entrepreneur contributor AJ Agrawal. Agrawal says, “Influencer marketing is all the rage in today’s day and age. Yet, it’s no guarantee: You may have every intention of generating high-level results, but getting a return on investment (ROI), much less a solid one, using influencer... [...]

Today micro-influencers form a huge segment of the brands trying to establish and expand themselves. Business.com writer Shane Barker has shared ten ways marketers can improve their branding efforts with micro-influencers. Barker says, “Micro-influencers are taking the marketing world by storm. That’s likely because they’re better than other influencers at engaging their audience. And higher engagement rates often result in increased conversions, which translates to higher ROI. So you want to work with micro-influencers to improve your branding. Here are some tips to help put... [...]

Influencer Marketing is an affordable way to reach masses. Before partnering with your influencers it is very crucial to set clear business terms with them for smooth functioning of your agenda. Entrepreneur writer Murray Newlands has shared ten elements marketers need to keep in mind while collaborating with the influencers. On creation of collaboration agreement, Newlands says, “The expectations you have for your influencer marketing campaign should align with your brand’s marketing processes. It’s important to remember that you’re investing a lot of time and money into... [...]

In Influencer Marketing, an influencer’s impact depends on both their audience size and engagement on a given social network. Knowing this can help you be more cautious while planning your next influencer marketing campaign. Kristina Libby, Founder of SoCu, has shared some influencer marketing tips on Entrepreneur website. Libby says, “Every day, a story emerges about brands doing influencer marketing wrong. Often, the reason for these brands’ errors is inexperience with the marketing tactic. Big brands like PayPal, Dell and Coca-Cola have been in the influencer marketing space for... [...]

In 2016, an average influencer marketing programme campaign cost marketers between £20,000 and £40,000. The expenditure was expected to double this year. But, for marketers, proving ROI on influencer marketing is one of the biggest challenges by brands and influencers alike. Econsultancy’s James Collins has published an article on using sales to measure influencer marketing ROI. The article focuses on raising awareness and reaching new customers, engagement, sales and conversions etc. On measuring engagement, Collins says, “Web traffic in general – whether that’s from new or... [...]

Micro-influencer concept of marketing is quite popular among social media. In Micro-influencer programs, brands target individuals with smaller social media followings on to promote products with authentic, visual posts instead of sponsored ads. What Is a Micro-Influencer? HubSpot states: “Micro-influencers are social media users unlike typical celebrities, experts, or public figures. They’re individuals who work or specialize in a particular vertical and frequently share social media content about their interests. Unlike traditional “influencers,” micro-influencers have... [...]

According to an eMarketer report, 86% of marketers have used influencer marketing in the past year. This form of marketing in which focus is placed on specific key individuals rather than the target market as a whole is quite popular among the marketers nowadays. HubSpot columnist Aja Frost has shared a blog experiment focused on influencer marketing and has also given three tips to improve it. Frost says, “If you’re trying to drive traffic, use your time and energy to get one major influencer on board rather than five to 10 mid-level ones. An influencer’s impact depends on... [...]

94% marketers agreed that Influencer marketing has worked for them. According to an eMarketer report, 86% of marketers have used influencer marketing in the past year. Business.com columnist Kim Westwood has shared five trends that are taking place in the influencer marketing domain. Here are the trends Westwood has focused: Micro-influencers will still be important, but brands will become mindful of the resources required to manage them Brands will recognize the value of long-term influencer relationships Multi-brand collaborations will become more prevalent. Multi-brand collaborations will... [...]

Influencer marketing, a form of marketing in which focus is placed on specific key individuals rather than the target market as a whole, is effective according to 94% marketers (as reported by AdWeek). The site has also stated that for 78% marketers determining the ROI of influencer marketing will be a top challenge in 2017. Small Business Trends’ Gabrielle Pickard-Whitehead has shared some tips to help marketers establish themselves in influencer marketing. Advising marketers, Gabrielle says, “Instead of being present and active on a myriad of social media networks, you should... [...]

Murray Newlands says, “Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns spanning a variety of marketing channels without investing a huge amount of time into them. But the real question is: What is Influencer Marketing? Influencer marketing is the process of integrating people of influence into your marketing strategy in order to increase: The number of visitors to a website The number of “likes”, “shares”, and “follows”... [...]