Ginny Marvin says, “Google has added a new feature to help users rein in and consolidate account management by allowing them to move Analytics properties from one account to another. With the new property-moving capability, all users can now move Analtyics properties, and the views nested in them, to different accounts in a simple two-step process. Once a property is moved, it will have feature parity with the other properties in the account. For example, clients that had their accounts created by agencies will now be able to move their property out of an agency account and into one... [...]

Ginny Marvin says, “Advertisers scrambling to figure out how to optimize expanded text ads and those that have procrastinated even getting started with them are apparently in good company and will be relieved to know Google has extended the transition period for expanded text ads. Google will continue to accept new traditional text ads through January 31, 2017, not October 26 asannounced in July with the general release of the new ad format. After January 31, existing standard text ads will continue to run with expanded text ads, but advertisers will not be able to edit or create standard... [...]

Ginny Marvin says, “Google introduced a new format for YouTube TrueView video ads on Wednesday: TrueView for action. Sridhar Ramaswamy, SVP of ads and commerce at Google, made the announcement at the DMEXCO conference in Germany on Wednesday. The new ad format follows other goal-driven TrueView formats — TrueView for app promotion and TrueView for shopping — designed to move video advertising on YouTube beyond general branding. Ramaswamy said Google will test TrueView for action ads throughout the year. A Google spokesperson says the reporting and user experience are being fine-tuned,... [...]

Ginny Marvin says, “Advertisers scrambling to figure out how to optimize expanded text ads and those that have procrastinated even getting started with them are apparently in good company and will be relieved to know Google has extended the transition period for expanded text ads. Google will continue to accept new traditional text ads through January 31, 2017, not October 26 asannounced in July with the general release of the new ad format. After January 31, existing standard text ads will continue to run with expanded text ads, but advertisers will not be able to edit or create standard... [...]

David Rekuc says, “Have you ever been frustrated by the lack of control you have over a Google Shopping campaign? With the holidays creeping up on us, now is the time to make those shopping changes that move the needle. I’ve put together a list of seven tips to bring your shopping campaigns to the next level. Tip #1: Use the multiple-campaign method to bucket keywords This is probably the single best upgrade I’ve made over the past years in how we manage shopping campaigns at Ripen, my employer. The method was originally pioneered by Martin Roettgerding on his blog, but a step-by-step... [...]

Ginny Marvin says, “With Google’s roll out of the new Merchant Center interface came more functionality for Feed Rules. Feed Rules debuted earlier this year to allow marketers to make some changes to their product feed data right within Merchant Center. But what can you really do with Feed Rules and who should be using them? The consensus is that Feed Rules are still best for simple updates, and it’s ideal to make changes to the actual feed. In reality, however, that’s not always possible or timely and why Feed Rules have such appeal. Maggie Webb, Partner at Five Mill Inc., says that... [...]

Zac Johnson says, “The goal for every business and brand on the internet today is to rank at the top of Google for their most treasured keywords. However, this is extremely unlikely. There are currently over a billion active sites on the Internet today, and Google is only listing around ten organic listings on each page of their search results. Throw the importance of ranking only on the first page of Google into consideration, and you might find the concept of ranking a local business even harder. The good news is, with a little bit of work, hard effort and focus. The good news is, with... [...]

Joy Hawikns says, “It seems very apparent that Google has a filter for local that weeds through all the listings that should appear in the 3-pack on Google and in the Local Finder (when you click “More Places”), then filters some based on their spam score. Bill Slawski wrote about this in July and referenced the patent that was granted June 21, 2016, about it. To quote the patent: A spam score is assigned to a business listing when the listing is received at a search entity. A noise function is added to the spam score such that the spam score is varied. In the event that the spam score... [...]

Nate Kristy says, “Google is an online marketer’s best friend. In order to help companies help themselves, Google offers many free tools that are useful for small businesses. For example, the Keyword Planner tool provides insights on search trends and Google Analytics showcases website performance. But with all of the time and resources that go into building and managing websites to attract customers, it’s surprising that the majority companies are not taking the time to look at how their websites are performing. In fact, BuiltWith, a site tracking software, shows that only 8.1 percent... [...]

Ben Davis says, “What mobile UX mistakes should marketers be looking out for? Here are 23 of them for a start. The information is taken from a variety of Google resources and includes both factors that Google has explicitly stated could be detrimental to search performance, and other factors for which the same could be implied (e.g. from Google’s developer guides). Of course, many factors are used to judge page quality and ultimately if Google judges a page to have the best quality content, it may survive these UX errors. So, on we go… 1. Slow-loading pages For some time, speed... [...]