Ed Reese says, “Finding effective ways of organizing your analytics dashboards is quite a bit easier if you can get a sense for what has worked for others. To that end, in today’s Whiteboard Friday the founder of Sixth Man Marketing, Ed Reese, shares his five favorite approaches“. My Favorite 5 Analytics Dashboards – Whiteboard Friday MOZ Blog  [...]

Eric Dahan says, “Small-business owners face a massive challenge when it comes to marketing their companies and products. Without the proper tools or experience, they can end up spending large budgets with no guaranteed return. The typical customer sees countless ads every day, across a huge array of channels. The chances of a small business successfully cutting through that noise are slim. The way small businesses thrive is through relationships, andinfluencer marketing could be the best option“. Why Influencer Marketing Pays Off for Small Businesses ‘Entrepreneur’ Blog  [...]

Amy Gesenhues says, “This week’s ICANN auction resulted in the largest amount ever paid for a TLD when Google purchased .app for a record-breaking $25 million. According to a DomainNameWire.com report, twelve companies were bidding for the domain name during ICANN’s auction on Wednesday, with Google eventually out-bidding other applicants, including Amazon.com, Minds + Machines and Radix. The .app domain name is a natural fit with the Google Play Store now that Google is an official domain registrar. The company opened its domain services to all users last month, after launching its... [...]

Martijn Scheijbeler says, “Everybody remembers being in college, writing down activities in a logbook, hoping the hours they worked on a project were enough for a sufficient grade. After two years as an online marketer/SEO, I realized what makes writing down activities so important. The intent of this post is to save you from making the same mistakes I made. If you’re working for a brand, you probably want to make sure you’re on top of all your KPIs, but few of us are able to carefully track our valued metrics 24 hours a day. So in addition to providing you with some... [...]

Amy Gesenhues says, “Google Analytics users will now see a notification if their website has been hacked. In the same way website owners receive malicious software alerts via Google Webmaster Tools, Google Analytics users will now get automatic notifications letting them know when malicious software has been identified on their site”. Google Analytics Now Displaying Malware Notifications Marketing Land  [...]

Thomas Stern says, “With Google’s Panda 4.1 updates in full effect, many brands have questions about why they have experienced a drop in search rankings. The recent update rolled out new algorithms focused on delivering valuable content to users and improving their experience in search. Consequently, content that does not seem to offer users high value has been targeted in search. It can be difficult for marketers to identify why exactly search rankings have decreased, but commonly it is due to duplicate, light or inferior content. To identify the effects of Panda 4.1 and reclaim search rankings,... [...]

Aaron Agius says, “Want to succeed online? It’s pretty much universally agreed upon that, to do so, you need to appear high in Google’s organic search rankings. Unfortunately, this is getting more difficult to achieve, due to two factors: not only do the organic results found on pages with Google’s paid ads experience lower click-through rates (CTR) than those on pages without the ads, Google is also reducing the amount of space available for organic listings in order to promote its own content. In fact, according to the Blumenthal’s post linked to above, Google has recently achieved... [...]

Karissa Bell says, “Samsung isn’t the only company looking to challenge Apple Pay’s increasing dominance in mobile payments. Google announced Monday that it has acquired technology from mobile payments app Softcard, and that Google Wallet will soon come pre-installed on Android phones from three of the four largest U.S. carriers. Softcard was launched in 2010 by Verizon, T-Mobile and AT&T. Like Google Wallet and Apple Pay, it relies on near-field communications (NFC) for its mobile payments. As a result of the partnership with the carriers, Google Wallet will come pre-loaded... [...]

Pamela Vaughan says, “You may have heard of this little thing called Google. You know, where 1.17 billion people go to find stuff on the web? But Google is more than just a search engine. So much more. In fact, Google offers a ton of tools in addition to its search engine that can be hugely valuable if you’re a marketer. So we decided to round up some of the most essential Google marketing tools at your disposal so you can be sure your business is taking full advantage of all Google has to offer. 1) Google My Business Want to get yourself some free advertising on Google? I kid you... [...]

Adriana Lee says, “Google Wave and Google Reader will soon have some company: Turns out, Google Helpouts is not long for this world. The company will shutter the online expert help service on April 20. Helpouts seems to be slowly dissolving. TechCrunch noticed the disappearance of its iPhone app today, following the previous removal of its Android app. The website still works for now, but will go offline in the next couple of months. In the world of Google services, Helpouts—which uses Google Hangouts to offer live video help from experts on various topics—was just a toddler, havinglaunched... [...]