Chris Perkins says, “Don’t call it a Google Glass comeback… yet. Google has been quietly delivering its new generation of Glass to a variety of businesses, according to a report in the Wall Street Journal. The new enterprise Glass differs from the first iteration in that it attaches to a set of glasses, rather than having its own wire frame. SEE ALSO: Google: Here’s what we did wrong with Google Glass Google discontinued the first version of Glass in January, placing Nest founder Tony Fadell at the head of developing the next generation. The first generation was a bit... [...]

Jim Yu says, “Since John Deere published The Furrow in 1895, content marketing has been right in front of the consumer eye. Fast-forward to the modern-day search marketing era, and content marketing has exploded. The key challenge for marketers, however, is finding ways to maximize the opportunity and win on the digital content marketing battleground. It is estimated that by 2020, the digital universe will grow 300 times, from 130 exabytes to 40,000 exabytes. That is 40 trillion gigabytes. This incredible rate of growth will be largely fueled by digital content, search and social marketers.... [...]

Ginny Marvin says, “In February, Google began testing ads from app developers in the Google Play store search results. Wednesday, the company announced Search Ads on Google Play are starting to roll out to all advertisers. It is also introducing a new conversion tracking solution to work with third parties, as well as the rollout of a simplified campaign format for app advertisers. Android app developers running search app install campaigns in AdWords will automatically have ads eligible to show in Play Store search results. Google says “search is one of the biggest drivers of app installs... [...]

Patricio Robles says, “With millions of apps for consumers to select from in popular app stores, many companies struggle to drive installs of their mobile apps. Companies with websites frequently use interstitials in an effort to convert mobile web users into mobile app users, but according to Google, these efforts could come with significant risk. At one point, the search giant employed a full-page interstitial to encourage mobile web Google+ users to download and install the company’s Google+ app. On the surface, the results appeared to be good. 9% of visitors to the interstitial... [...]

Ginny Marvin says, “To fight malicious activity in the programmatic advertising ecosystem, the Trustworthy Accountability Group (TAG) is aiming to create a master blacklist of IP addresses associated with driving fraudulent bot-generated ad requests from data centers. In the new pilot, Google’s database of data center IP addresses will lay the foundation for the blacklist. Other ad tech leaders partnering in the effort — Facebook, Yahoo, Dstillery, MediaMath, Quantcaast, Rubicon Project and TubeMogul — will add to it with their own blacklists and internal data. “Industry leaders... [...]

Ginny Marvin says, “Google has notified AdSense publishers that they must get “cookie consent” from site visitors from countries within the European Union to use their data. The change essentially affects any publisher running AdSense, not just those operating in or serving the European Union. Google says the new user consent policy is in reaction to requests by European Union data protection authorities. “It has always been Google’s policy to comply with privacy laws, so we’ve agreed to make certain changes affecting our own products and partners using Google products,” Jason... [...]

Greg Finn says, “It was just under two years ago when the injection of Google+ into YouTube comments caused quite a controversy. This change required the use of a Google+ account to participate in conversations on Google products. A new announcement today is decentralizing Google+ for Google users and focusing back on a standard Google account. This move to force Google+ on users was widely criticized as a method to boost overall network numbers. The original argument for the integration was that it made life easier and more convenient for users. Welp, Google has now changed their mind: People... [...]

Patrick Kulp says, “It’s an all-too-familiar experience on the mobile web: Click on a site and an ad overtakes your screen to ask you if you wouldn’t rather stop reading and download the site’s app instead. Does anyone ever want to do that? Obviously not, as common sense tells us, but Google needed proof. It found it: seven out of ten people in a just-released Google internal survey said the extra step to get to the site is cause enough to abandon the webpage altogether. “This [ad] has been described as the ‘door slam’,” said Jennifer Gove, who works... [...]

Ginny Marvin says, “Ad Age is reporting that Google has pulled several apps from the Play Store after the release of a report on in-app ad fraud on Thursday. The report highlighted the migration of the ongoing battle in display advertising to the apps ecosystem. Published by ad monitoring firm Forensiq, the study described several ways the company observed malicious apps defrauding advertisers and draining users’ smartphone data plans and batteries. Chief among the tactics seen was apps running constantly in the background, endlessly serving ads in high volume throughout the day. Forensiq estimated... [...]

Greg Sterling says, “After search marketing reports that showed slowing growth for Google, the market was anticipating a miss or very modest growth. However Google just announced earnings and profits that beat analyst expectations. Total revenues were $17.7 billion; earnings per share were $6.74. The company said it had roughly $70 billion in cash and cash equivalents on hand. Google shares jumped in after-hours trading Revenue growth was 11 percent year over year. But paid clicks were up 18 percent and a whopping 30 percent on Google websites. However CPCs were down 11 percent. The... [...]