The latest post on ‘ReadWrite’ is titled “Google To World: Encrypted Email Is The New Black”. Adriana Lee says, “Google has a message for the world: Insecure, unencrypted email just isn’t cool any more. On Tuesday, the tech giant released code for an early alpha version of an “end-to-end” Chrome encryption plugin—basically, software that will let users send encoded messages to one another using any Web-based email provider. It also added some interesting new data to its “Safer Email” transparency report—namely, the fact that about half of... [...]

The latest article on ‘Website Magazine’ is titled “Google’s Panda Update Spells Trouble for Some PR Wire Services”. Derek S. says, “Google’s Panda update (v4) has once again put an emphasis on unique and original content, rewarding sites that produce quality work consistently and punish those that do not. While eBay has gotten a bulk of the media attention for websites that were walloped by Panda’s update (went from being ranked six to being ranked 25), press release websites have also taken a major blow including PR Log and PR Newswire”. Google’s Panda... [...]

The latest article on Business Insider is titled “Google Now Has Real Potential To Dominate The Mobile Personalization Experience”. Tony Danova says, “There is a race underway on mobile to design a service that can anticipate users’ needs and serve them the content they’re looking for without them doing much more than swiping a finger. Among the more advanced versions of this technology is the smart personal agent. The smart personal agent’s work is ongoing, done autonomously in the background, and information is relayed intuitively and instantly. And right... [...]

The latest article on ‘Business 2 Community’ is titled “Google Panda 4.0: How Will It Affect Your Site’s SEO?”. Tamara Weintraub says, “The Internet is abuzz with Google’s latest algorithm update, Panda 4.0, Google’s latest algorithm change has marketers, webmasters, and business owners alike scrambling to understand how it’s impacting their existing websites and SEO efforts. Like many of Google’s previous updates, Panda 4.0 emphasizes high-quality websites and content. But what does that actually mean, and how can small and local businesses make sure their... [...]

The latest VerticalResponse blog post is titled “Useful Google Analytics: Goals and Attribution Models”. Yael Grauer say, “Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Here are two Google Analytics strategies and a variety of metrics you should be checking to get the most out of this powerful tool: Goals “I think the question that anybody needs to ask themselves when they have a website is what’s the meaningful action... [...]

The latest post on ‘Mashable’ is titled “Report: Google Will Spend $1 Billion on Satellites to Expand Internet Access”. Seth Fiegerman says, “Google‘s Internet satellite ambitions may be bigger than we thought. The search giant is planning to spend more than $1 billion and perhaps much as $3 billion on satellites that expand Internet access to more remote parts of the world, according to a new report in The Wall Street Journal. While specifics of Google’s plan remain limited, The Journal reports that Google has a dedicated satellite team of 10 to 20 people and... [...]

The latest article on  ‘Marketing Land’ is titled “Google Launches Total Overhaul Of E-Commerce Analytics In Beta”. Ginny Marvin says, “Google is testing a “complete revamp” of its Google Analytics E-commerce aimed at providing insights into the entire customer journey, not just the purchase itself. New metrics include: product detail views, ‘add to cart’ actions, internal campaign clicks, the success of internal merchandising tools, the checkout process, and purchase. It’s also possible to build audience segments directly from funnel reports to analyze... [...]

The latest ‘Econsultancy’ blog post is titled “A first look at Enhanced Ecommerce for Google Analytics”. Ben Barrass says, “Launched during the Google Analytics’ partner summit, Google has taken a fairly huge step in customer understanding by releasing ‘Enhanced Ecommerce’ functionality across the platform. This latest update is a major change to specifically understand customer behaviour and the effectiveness of merchandising efforts, away from attempting to understand products within GA using transactional data alone and covers a number of new opportunities. The... [...]

The latest post on ‘Mashable’ is titled “Sergey Brin: Google Was ‘Shocked’ When It Learned of NSA Snooping”. Lance Ulanoff says, “Google cofounder Sergey Brin said the company was shocked to learn that the NSA was snooping on backbone data. Speaking with Re/Code’s Walt Mossberg and Kara Swisher at the inaugural Code Conference (the replacement for the “D Conference”), Brin explained that even though the company was surprised to learn of the NSA’s data-collection practices, Google had already started encrypting much of that backbone data anyway”. Sergey... [...]

The latest article on ‘Website Magazine’ is titled “Google Panda 4.0 – Was Your Site Affected?”. Travis Bliffen says, “As most Internet professionals have heard by now, Google started rolling out Panda 4.0 on May 20. Although Panda is refreshed monthly, this is a major update meaning an algorithmic change has been made. For those of you confused about the difference between Penguin and Panda, here is a brief overview of both, followed by a look at how to identify whether or not your site was actually hit by Panda. GOOGLE PENGUIN Google Penguin was first announced in April... [...]