The latest post on ‘ReadWrite’ is titled “Andromeda: Google’s Secret Weapon To Keep Amazon And Microsoft On Their Toes”. Jodi Mardesich says, “Years ago, Google figured out that users prize speed above almost everything when it comes to surfing the Web. They’re now applying that insight to courting developers, too, through a tool named Andromeda. Google Compute Engine, the version of Google’s infrastructure it rents out to developers, is getting access to Andromeda, a set of technologies the company uses to speed up its own networking. Last week, it turned Andromeda on in... [...]
Archive for the 'Google News' Category
This is a reminder for the Website Magazine webinar scheduled on April 8. Website Magazine is hosting a webinar on Tuesday, April 8 at 2.00 pm ET. The topic of the webinar is “5 Pitfalls Commonly Seen in Google Analytics Implementations”. The WM team says, “Website Analytics data has changed the game for marketers, designers, and CMO’s alike. But there is a downside – a shoddy analytics implementation could be misguiding your decisions and costing your company money. In a recent audit of 150 Google Analytics accounts, more than half of all accounts had been improperly... [...]
The latest ‘Web Marketing Today’ blog post is titled “Google Analytics: Reviewing ‘Deep Visits’”. Kevin Webster says, ““Deep visits” occur when users read multiple pages on a website. What can deep visits tell us about our website, and perhaps our customers? Deep Visits Vary Depending upon the nature of a business and its website, the number of page views that define a deep visit would vary. For example, if you are selling iPads, it’s likely that anything over two or three page views would be considered deep. In general, a consumer has a pretty decent idea of what an iPad is,... [...]
The latest post on ‘Mashable’ is titled “Google to Launch Android TV, Report Says”. Samantha Murphy Kelly says, “Just a few days after Amazon unveiled the Fire TV, Google will reportedly launch its own set-top box. The Mountain View, Calif. company is close to debuting Android TV, an Android-powered platform that will compete directly with the Fire TV, Apple TV and Roku. Google will still sell its Chromecast device, a $35 dongle that plugs into any HDTV to let you watch online videos from your tablet, smartphone or computer, according to The Verge. Video app providers... [...]
The latest article on ‘Marketing Land’ is titled “How Email Marketers Should Mark Up Messages For Gmail’s New Grid View”. Tom Sather says, “Google just transformed the inbox again with Gmail Grid View that turns the Promotions tab into a visual shopping mall of marketing emails. For marketers, the question is: how do I get it to work, and what will my emails look like if I don’t do anything at all? I did some testing and noticed some interesting things. For grid view, Gmail is using “Actions in the Inbox,” which it announced in early 2013. Actions in the... [...]
The latest article on ‘Marketing Land’ is titled “Google Moves Universal Analytics Out Of Beta”. Amy Gesenhues says, “Since first being offered in October of 2012, Google announced today Universal Analytics is now out of beta, making all the features, reports and classic analytics tools — including remarketing and audience reporting — available to everyone. According to the announcement: Universal Analytics is the re-imagining of Google Analytics for today’s multi-screen, multi-device world and all the measurement challenges that come with it… Today we’re... [...]
Website Magazine is hosting a webinar on Tuesday, May 20 at 2.00 pm ET. The topic of the webinar is “SEO in 2014: Fact, Fiction and Sensationalism”. The WM team says, “With search optimization now a regular part of the marketing equation, businesses are increasingly reliant on incoming search traffic to support growth goals. SEO is more important than ever, and Google’s recent algorithm updates have caused a flurry of speculation, joy, and panic! Separate SEO fact, fiction, and sensationalism – Join Kaila Strong, Senior Director of SEO Services at Vertical Measures for a... [...]
This is a reminder for the Website Magazine webinar scheduled on April 8. Website Magazine is hosting a webinar on Tuesday, April 8 at 2.00 pm ET. The topic of the webinar is “5 Pitfalls Commonly Seen in Google Analytics Implementations”. The WM team says, “Website Analytics data has changed the game for marketers, designers, and CMO’s alike. But there is a downside – a shoddy analytics implementation could be misguiding your decisions and costing your company money. In a recent audit of 150 Google Analytics accounts, more than half of all accounts had been improperly... [...]
This is a reminder for HubSpot’s audience engagement webinar on March 27. HubSpot is hosting a webinar with Simon Penson and Cheri Percy on Thursday, March 27 at 2.00 pm ET. The topic of the webinar is “Google Has Dumped You. But Social is Ready to be Loved”. HubSpot team says, “According to Forrester Research, 50% of people age 18-23 used social as their primary discovery engine last year. Google is constantly tweaking its search algorithm, making it extremely difficult for businesses to keep up. More than ever, social can help businesses achieve their goals. In... [...]
HubSpot is hosting a webinar with Simon Penson and Cheri Percy on Thursday, March 27 at 2.00 pm ET. The topic of the webinar is “Google Has Dumped You. But Social is Ready to be Loved”. HubSpot team says, “According to Forrester Research, 50% of people age 18-23 used social as their primary discovery engine last year. Google is constantly tweaking its search algorithm, making it extremely difficult for businesses to keep up. More than ever, social can help businesses achieve their goals. In this live webinar, executives from UK marketing agencies, Distilled and Zazzle Media,... [...]