The latest post on ‘Mashable’ is titled “Google Remote Desktop for Android: Control Your PC via Smartphone”. Samantha Murphy Kelly says, “Good news for Android users: You can now access your PC desktop computer directly via your smartphone or tablet. Google announced the launch of Chrome Remote Desktop app for Android this week, which lets you access files sitting on your home PC or Mac even when you’re nowhere near it. The move builds off its Chrome Remote Desktop app launched in 2011, which let users remotely access a desktop from another laptop or computer. The... [...]
Archive for the 'Google News' Category
The latest post on ‘Mashable’ is titled “Google Misses Q1 Earnings Estimates, Stock Drops More Than 5%”. Seth Fiegerman says, “Sometimes $15 billion just isn’t enough. Google reported earnings of $6.27 per share on revenue of $15.42 billion for the first quarter, missing Wall Street estimates for earnings of $6.44 on revenue of $15.52 billion. Revenue excluding traffic acquisition costs for the quarter was $12.19 billion, coming in below analyst estimates for around $12.25 billion. SEE ALSO: Google in 2014: The World Is (Almost) Its Oyster The number of paid clicks... [...]
The latest article on ‘Website Magazine’ is titled “Google Strikes Again and Duplicate Content Sucks”. Travis Bliffen says, “Google officially announced that they will be modifying access to paid ad keywords much like they did for organic search. You will still be able to get data from Google in Webmaster tools and the Adwords Search Term Report. This change means more work for PPC companies as more detailed tracking will be needed to find good exact match terms. A few weeks ago, I mentioned the new MOZ Local tool and how it could help you get listed on sites through data aggregation.... [...]
The latest ‘Econsultancy’ blog post is titled “Is Google about to block paid search keyword data?”. Graham Charlton says, “There are several reports suggesting that Google is about to make paid search keyword data ‘not provided’. As Google has already done this with organic search keywords, such a move would at least be consistent, but it would also make the job of the search marketer much more difficult“. Is Google about to block paid search keyword data? ‘Econsultancy’ Blog [...]
The latest VerticalResponse blog post is titled “Google Penalties – All You Need to Know”. Chipper Nicodemus says, “Penalties from search engines, mainly Google, have become more and more common in the past few years. Some penalties have resulted in crippling the organic traffic of some big name sites and tons of little guys, too. Like many aspects of SEO there’s a bit of mystery involved, so in this post, we break down the details about what penalties are, how your site could get one and how to tell if you have one. What is a penalty? Just like in hockey, a penalty is... [...]
The latest post on ‘ReadWrite’ is titled “Andromeda: Google’s Secret Weapon To Keep Amazon And Microsoft On Their Toes”. Jodi Mardesich says, “Years ago, Google figured out that users prize speed above almost everything when it comes to surfing the Web. They’re now applying that insight to courting developers, too, through a tool named Andromeda. Google Compute Engine, the version of Google’s infrastructure it rents out to developers, is getting access to Andromeda, a set of technologies the company uses to speed up its own networking. Last week, it turned Andromeda on in... [...]
This is a reminder for the Website Magazine webinar scheduled on April 8. Website Magazine is hosting a webinar on Tuesday, April 8 at 2.00 pm ET. The topic of the webinar is “5 Pitfalls Commonly Seen in Google Analytics Implementations”. The WM team says, “Website Analytics data has changed the game for marketers, designers, and CMO’s alike. But there is a downside – a shoddy analytics implementation could be misguiding your decisions and costing your company money. In a recent audit of 150 Google Analytics accounts, more than half of all accounts had been improperly... [...]
The latest ‘Web Marketing Today’ blog post is titled “Google Analytics: Reviewing ‘Deep Visits’”. Kevin Webster says, ““Deep visits” occur when users read multiple pages on a website. What can deep visits tell us about our website, and perhaps our customers? Deep Visits Vary Depending upon the nature of a business and its website, the number of page views that define a deep visit would vary. For example, if you are selling iPads, it’s likely that anything over two or three page views would be considered deep. In general, a consumer has a pretty decent idea of what an iPad is,... [...]
The latest post on ‘Mashable’ is titled “Google to Launch Android TV, Report Says”. Samantha Murphy Kelly says, “Just a few days after Amazon unveiled the Fire TV, Google will reportedly launch its own set-top box. The Mountain View, Calif. company is close to debuting Android TV, an Android-powered platform that will compete directly with the Fire TV, Apple TV and Roku. Google will still sell its Chromecast device, a $35 dongle that plugs into any HDTV to let you watch online videos from your tablet, smartphone or computer, according to The Verge. Video app providers... [...]
The latest article on ‘Marketing Land’ is titled “How Email Marketers Should Mark Up Messages For Gmail’s New Grid View”. Tom Sather says, “Google just transformed the inbox again with Gmail Grid View that turns the Promotions tab into a visual shopping mall of marketing emails. For marketers, the question is: how do I get it to work, and what will my emails look like if I don’t do anything at all? I did some testing and noticed some interesting things. For grid view, Gmail is using “Actions in the Inbox,” which it announced in early 2013. Actions in the... [...]