The latest article on ‘Website Magazine’ is titled “Is Content Marketing on Your Holiday Wish List?”. Eric McGehearty says, “What would make you merry this holiday season? Figgy pudding? A partridge in a pear tree? Or lots of holiday shoppers buying your goods? If you chose the last option, there’s good news: Content marketing can put your retail business in front of holiday consumers and increase your end-of-year bottom line”. Is Content Marketing on Your Holiday Wish List? Website Magazine [...]
Archive for the 'Google News' Category
The latest article on HubSpot blog is titled “Google Trends Makes Search Data More Useful for Marketers”. Ginny Soskey says, “Ever since Google snatched away keyword data, it’s been a pretty big pain to figure out what people are searching for. Sure, there werehacks and workarounds — but those weren’t quite as helpful as having a report of exactly what people are searching for to land on your site. Personally, I started using Google Trends a lot more, even if the results weren’t always accurate. See, I couldn’t be 100% sure Google Trends was... [...]
The latest post on ‘ReadWrite’ is titled “Google Ups The Ante Against Amazon’s Cloud, And That’s A Good Thing For Business”. Michael Singer says, “Google has finally opened up its new cloud-computing service to business and individual customers everywhere—which looks to be great news for them, and potentially real trouble for current cloud leader Amazon. In much the same way that Microsoft long ago became the de facto standard for PC software at the expense of IBM, Google is angling to upend the market for cloud computing by making it widely available, easy to use... [...]
The latest MOZ blog post is titled “Hummingbird’s Unsung Impact on Local Search”. David Mihm says, “There seems to have been a significant qualitative shift in local results since Google’s release of Hummingbird that I haven’t seen reported on search engine blogs and media outlets. Here’s my take on what’s going on and why”. Hummingbird’s Unsung Impact on Local Search MOZ Blog [...]
The latest post on ‘Mashable’ is titled “Andy Rubin’s Next Big Thing at Google: Robots”. Seth Firgerman says, “Forget Amazon drones; Google is working on robots that could one day deliver items to customers.The New York Times reports that Google has acquired seven robotics companies in the United States and Japan to help build a “new generation” of robots that would potentially be able to automate the electronics assembly process or even help with Google’s same-day delivery efforts”. Andy Rubin’s Next Big Thing at Google: Robots Mashable.com [...]
The latest article on ‘Website Magazine’ is titled “12 Most Important Google Webmaster Help Videos from 2013”. Pete Prestipino says, “Google’s Matt Cutts produces numerous videos each year, educating webmasters on what the search engine considers best practice when it comes to search engine optimization. As Website Magazine winds down its coverage of 2013 and search engine optimization related news for the year, we thought we’d take an opportunity to highlight what we believe to be some of the most important Google Webmaster Help videos (featuring Cutts) throughout the year”. 12... [...]
The latest ‘Econsultancy’ blog post is titled “Google will add more mobile priority to its update menagerie”. Fiona Salmon says, “Pretty sounding search algorithm updates (Hummingbird, Panda, Penguin…) have plunged many digital publishers into peril as their content plummets out of search engine results pages in consequence. The decline in visitors impacts the performance of ads, which hits revenue. Under pressure from the publisher and ad sales team, the media title’s SEO and editorial teams try to reverse engineer Google’s update and work out new tactics... [...]
The latest ‘Econsultancy’ blog post is titled “Google moves towards a fully-subscribed search service, to detriment of advertisers”. Jon Baron says, “Actions speak louder than words. At a time when ‘big data‘ analysis is driving intelligence into customer behaviour and beginning to underpin strategy marketers are clamouring to gain all the relevant insight they can get to stay ahead of the pack. We know from working with global ecommerce advertisers that Google is the dominant analytics player. Last month Google showed its hand by taking action that should... [...]
For 15 years, Google has occasionally changed their iconic search logo for a day, to celebrate a particular historic event or person. When you go to their search page, http://google.com, if you arrive on a day when the logo is changed you will see modified logo, which is usually whimsical and often amusing. Cnet (http://CNET.com) has created a slide show, chronicling the history of these Google Doodles: http://news.cnet.com/2300-11386_3-10018261.html It’s a warm trip down memory lane. But it’s more than that. It illustrates: • Google’s awareness of the larger society •... [...]
There have been many comments around the web on Google’s announcement that it has changed its algorithm for presenting search results. This time, the target doesn’t seem to be spam sites. Instead, it aligns with the Google strategy of bringing you the most personally relevant results it can. It also addresses the fact that peole are asking more complex questions today, and many of them are accessing Google from their smartphone, not from a PC. One article, addressed to non-technical people, comes from Forbes Magazine. It begins this way: Google has updated its core algorithm that controls... [...]