The latest ‘Econsultancy’ blog post is titled “What is Google likely to clamp down on in 2014?”. Graham Charlton says, “Google is seemingly involved in a never-ending battle to fight spam and underhand SEO tactics affecting its search results.  In 2013 we’ve had several updates and warnings, Hummingbirdbeing the most obvious, but what will Google target next? I have a few ideas on this, and I’ve also asked SEOs for their views on the areas where Google is likely to focus”. What is Google likely to clamp down on in 2014? ‘Econsultancy’... [...]

Silverpop has released a free ebook titled “Gmail Tabs: Impact on Email Marketing and Strategies to Respond”. The Silverpop team says, “Since Google launched its new Gmail Tabs functionality in May 2013, much of the marketing world has been grabbing at quick-fix tactics unlikely to provide the desired short- or long-term results as new email inbox changes arise. Download our white paper and get a three-stage Gmail Tabs marketing plan designed to help you thrive in the age of Gmail Tabs – and beyond. You’ll learn: What the data says about how Gmail Tabs is impacting marketing How... [...]

The latest post on ‘ReadWrite’ is titled “Google+ Sign-In Changes Could Appeal To More Developers”. Selena Larson says, “It appears Google is making some concessions for developers who are not keen on forcing their users to have a Google+ account to use their apps. Google+ Sign-In now supports all Google account types, including Google Apps users and those without a Google+ profile. This seems incongruent with recent updates to Google services that force users to have a Google+ profile on the company’s so-called social network in order to interact with the service. When YouTube... [...]

The latest post on ‘ReadWrite’ is titled “U.S. Tech Companies Are Fed Up With Spying And Not Going To Take It Anymore”. Dan Rowinski says, “The tech giants of America are fed up with surveillance by the United States government and they are not going to take it anymore. A group of some of the premier technology companies in the U.S. have issued a joint open letter to President Obama and Congress to limit the National Security Agency’s ability to spy on their users. AOL, Facebook, Google, LinkedIn, Microsoft, Twitter and Yahoo all have signed the letter, posted at a website... [...]

The latest post on ‘Mashable’ is titled “Eye Publishing: Google Glass Gets WordPress Plugin”. Samantha Murphy Kelly says, “The articles you read in the future could be published through voice command or even a pair of eyes.Google Glass users will now have access to a plugin app that works with the WordPress publishing platform, giving media organizations and bloggers a way to post and update stories, photos and videos directly through the high-tech eyewear. The wpForGlass plugin — developed by public relations agency Weber Shandwick and not officially launched from WordPress... [...]

The latest article on ‘Business 2 Community’ is titled “How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide”. Jasmine Henry says, “Great SEO isn’t really a standalone practice anymore. In fact, it’s really difficult to seperate search engine optimization from social media and content marketing, because these three factors form the pillar of a modern inbound marketing strategy. Keyword research and optimization can improve the performance of your SEO blog posts in search, while social media shares send a clear message to Google that your content is quality. You... [...]

The latest ‘Econsultancy’ blog post is titled “Google’s Ad Rank update leads to improved performance of PPC ad extensions”. David Moth says, “A paid search algorithm update by Google has led to an improvement in the performance of PPC adverts that include an ad extension. But overall the new AdWords Ad Rank update actually caused a slight decline in ad performance. The update, which was announced back in October, altered the way that Google determines the order of paid search ads by adding in a third variable alongside the maximum bid and quality score”. Google’s... [...]

The latest ‘Econsultancy’ blog post is titled “What are ‘nofollow’ tags and when should they be used in SEO?”. David Moth says, “‘Nofollow’ tags are an HTML attribute that tells search engines not to pay any attention to links that appear on a webpage. It was created in 2005 by the major search engines as a way of combatting link spam and dodgy SEO practices, though its impact in helping to win that fight is debatable. Recently I’ve had a few conversations around the use of nofollow tags so thought it would be helpful to give an overview of why they’re... [...]

The latest article on ‘Business 2 Community’ is titled “Social Media 101: How To Structure Updates for Facebook, Google Plus, and Twitter”. Jonathan Payne says, “Does the way you structure a social media update have a significant impact on clickthroughs, shares, and overall engagement? Data shared by digital marketers Jon Loomer and Dan Zarrella appears to answer this question with a resounding, “Yes structure matters!” Before diving into how you should structure social media updates, I want to emphasize the following: Your updates should be crafted to ensure people... [...]

The latest post on ‘ReadWrite’ is titled “Behavior-Based Anticipatory Computing Coming To Social Networks”. Selena Larson says, “We’ve been sharing our locations with friends and family for years, whether it’s checking in on Foursquare or enabling location information on Instagram. Even with Twitter’s latest update, users are encouraged to share their locations and metadata. But what, exactly, social networks are doing with that data has been somewhat unknown, until now. By aggregating personal data and preferences based on your check-ins, applications can begin to tailor... [...]