For 15 years, Google has occasionally changed their iconic search logo for a day, to celebrate a particular historic event or person. When you go to their search page, http://google.com, if you arrive on a day when the logo is changed you will see modified logo, which is usually whimsical and often amusing. Cnet (http://CNET.com) has created a slide show, chronicling the history of these Google Doodles: http://news.cnet.com/2300-11386_3-10018261.html It’s a warm trip down memory lane. But it’s more than that. It illustrates: • Google’s awareness of the larger society •... [...]

There have been many comments around the web on Google’s announcement that it has changed its algorithm for presenting search results. This time, the target doesn’t seem to be spam sites. Instead, it aligns with the Google strategy of bringing you the most personally relevant results it can. It also addresses the fact that peole are asking more complex questions today, and many of them are accessing Google from their smartphone, not from a PC. One article, addressed to non-technical people, comes from Forbes Magazine. It begins this way: Google has updated its core algorithm that controls... [...]