The latest article on ‘Business 2 Community’ is titled “Are You Listening? Why Social Media Monitoring Matters”. Megan Totka says, “At this point in the game, it’s no secret that social media is one of the top ways you can market your business online. It’s free (to some extent), it’s user-friendly (for the most part) and it’s techy enough for the geekier side of the general public while still remaining relatively low-maintenance for those of us who just want to look at cat pictures and check up on our loved ones. But when you use social media for more than just fun,... [...]

The latest article on  ‘Marketing Land’ is titled “Not Who, But What, Is Driving Google?”. Kevin Ryan says, “With the depth of attention given to Google’s broken promises lately, the natural-language-processing, sometimes-sponsored-content-identifying engine clearly has some ‘splaining to do. For those of you who haven’t read Danny Sullivan’s excellent piece from a few weeks ago, let me elaborate on those broken promises. Google at one time decried paid inclusion — but then, in 2012, it turned its once-organic shopping search engine into a pay-to-play... [...]

The latest article on ‘Business 2 Community’ is titled “20 of the Most Important SEO Blogs Online”. Pat Owings says, “Nowadays every person with a computer, an Internet connection, and an opinion has a blog, declaring themselves an authority on whatever topic or segment of an industry strikes them. What authority on that subject do they really have? Some actually do, but most do not. For the ones that have genuine authority and knowledge, which ones are the best to read? When it comes to SEO blogs, here are 20 of the most important search engine optimization (SEO) blogs available... [...]

The latest post on ‘Mashable’ is titled “Google: We’re Winning Against Phishing and Spam Emails”. Lorenzo Franceschi-Bicchierai says, “Google can’t say “mission accomplished” just yet, but the search giant made it clear that the Internet is winning its decade-old war against phishing and spam emails.In a blog post published Friday, Google said the Internet-wide efforts against unauthenticated emails, which can be used by spammers and phishers to fake email addresses and deceive users, are working. In fact, the vast majority of non-spam email that Gmail... [...]

The latest article on ‘Business 2 Community’ is titled “10 Tips On How To Use Google Plus Hangouts”. Gregg Lander says, “There’s been a lot of talk lately about Google hangouts and the SEO advantages of hosting a Google hangout and using this as a source of engagement with your followers and customers. Let’s just analyse this new piece of the SEO pie for a moment before we continue. Firstly, some ingredients that make for great SEO If the above are the core ingredients for SEO domination then Google Hangouts is the special ingredient that binds them all together”. 10... [...]

The latest ‘Web Marketing Today’ blog post is titled “Google Analytics, AdWords, and Return on Investment”. Kevin Webster says, “Pay-per-click costs can be expensive to many small business. While the Google AdWords interface can show significant amounts of data around conversions, to really understand the impact of your advertising expenditures, it’s useful to track results in Google Analytics. To begin, you simply need to connect your AdWords account to your Google Analytics account via the latter’s admin section. Once that is complete, the section of the Acquisition tab will begin... [...]

The latest article on ‘Website Magazine’ is titled “Unlocking the Power of Single-Theme Landing Experiences”. Eileen Burick says, “In most cases, a discussion of landing pages and microsites comes down to their differences: single page versus multi-page, one call-to-action versus multiple calls-to-action, and simplicity versus complexity. However, when you take a step back, they have something critically important in common from a marketing standpoint: They draw on the power of single-theme landing experiences, existing outside the structure of the run-of-the-mill corporate website. A... [...]

The latest post on ‘ReadWrite’ is titled “Google Takeout Expands Its Menu, Adds Downloadable Gmail And Appointments”. RW Editors say, “As part of its Google Takeout service, Google now allows users todownload their Gmail and Google Calendar data. You can save all or just some of your email and appointments—the former in MBOX format, the latter in ICS (iCalendar)—right alongside any other Google Takeout archives you desire, including your data from Google+, YouTube, Contacts, Drive, Voice, your Google profile, your Google location history and Google Hangouts”. Google... [...]

The latest MOZ blog post is titled “New Moz-Builtwith Study Examines Big Website Tech and Google Rankings”. Cyrus Shephard says, “BuiltWith has cataloged over 5,000 different website technologies on over 190 million sites. Like BuiltWith, Moz also has a lot of data. Every two years, we run a Search Engine Ranking Factors study where we examine over 180,000 websites in order to better understand how they rank in Google’s search results. We thought, “Wouldn’t it be fun to combine the two data sets?” We wanted to find out what technologies websites were using, and also... [...]

The latest post on ‘ReadWrite’ is titled “Meet The JavaScript Framework That Might Save HTML5 From Itself”. Lauren Orsini says, “HTML5 was supposed to replace Flash by making Web pages work more like apps. But when its performance fell short, HTML5’s stock with app developers fell. Famo.us is a small company that rushed to fill the gap. It has developed its own framework that essentially sidesteps the poky elements of HTML5 in order to render both 2D and 3D effects quickly—potentially making it possible to develop fast, cross-platform apps that don’t suffer from... [...]