Google has launched ‘Pay with Google’ online payment system. Pay with Google will allow users to check out quickly from a wide range of websites. Google’s Pali Bhat says, “If you’ve ever paid for something on your phone or tablet, you know just how frustrating checkout can be. Maybe you had to fill in a bunch of forms. Maybe your session timed out. Maybe you encountered an error and had to start all over again. Back in May, we shared a sneak peek of how paying with Googlewould help you skip all that. And starting today you can now speed through online checkout on many... [...]

Influencer marketing is one of the key drivers on the social media today. It is also seen as one of the most cost-effective ways to start of off your marketing process. Entrepreneur columnist Joel Contartese has shared five things that marketers should know about the influencer marketing. Contartese says, “I’ve worked with countless clients on influencer marketing programs, in the process managing over $10 million. Along the way, I’ve learned that the most successful influencer marketing campaigns have elements in common. Here is my advice to brands and to marketers as they consider... [...]

Digital Marketing Depot is hosting a webinar on ‘5 Steps to AMP Up Your Call Conversions’ on Thursday, October 19  at 1.00 pm EDT. The webinar will focus on how to use Google AMP for enhancing the marketing revenue. The DMD team says, “Join our AMP experts as they explore AMP’s pros and cons, as well as how leading technology providers are helping marketers identify AMP visitor sessions and track call sources. Implementing AMP doesn’t have to mean losing call tracking and attribution capabilities. Attend this webinar and learn: AMP’s bottom-line gains (or losses). How... [...]

The MOZ team has published a Whiteboard Friday video featuring Rand Fishkin talking about the 10 things that do not affect Google rankings. MOZ team says, “What do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might’ve gotten a hint from the title: not a single one of them directly affects your Google rankings. In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought to influence your rankings that Google simply doesn’t care about”. 10 Things that do not affect your Google... [...]

Influencer marketing has become a strong alternative to reach out more and more customers online. It is also a cost effective way to market your brand and products. Tom Logan has contributed an article to Forbes.com which highlights the long term advatages of collaborating with the influencers. Logan says, “Collaborating with influencers on sponsored content has made its way from a sub-strategy to a standalone entity for brands. The stats back it up: Forbes reported at the beginning of 2017 that 84% of marketers planned on working with influencers in the next 12 months. While that’s a... [...]

To strengthen the online presence of your business it is very important to get good rankings in search engines. With algorithm changes that occur in the SEO it becomes crucial for everyone to keep the sites search engine friendly. Search Engine Land columnist Stephan Spencer has explored the anatomy of a Google search listing to help marketers secre good rankings in the search engines. Spencer says, “Are you looking to dominate in Google search results? Your strategy needs to involve more than keyword research and a savvy AdWords campaign. In order to make the most of your Google presence,... [...]

Google launched the Accelerated Mobile Pages (AMP) Project to make the web better for all. This project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms. Many marketers and webmasters have started using AMP to enhance their marketing efforts. Search Engine Land columnist Barb Palser has shared some stats on how the AMP links are shared online. Reading this article can help the AMP users to plan out their future campaigns in a way that can get more popular online. On how the AMP links are handled, Palser... [...]

The Federal Trade Commission (FTC) has settled a complaint against individual social media influencers who have a wide following in the online gaming community. FTC has charged that they have been deceptively endorsing the online gambling service CSGO Lotto. And they have not disclosed that they jointly owned the company. According to the FTC statement, they also paid other influencers to promote their company on YouTube, Twitch, Twitter, and Facebook. Here’s the FTC statement highlighting its action: The Commission’s complaint alleges that Martin, Cassell, and their company misrepresented... [...]

The Data Studio allows users to turn their data into informative reports and dashboards that are easy to read. Google keeps adding more and more features to it including various report formats. Now Data Studio can be used to prepare embedded reports also so that users can publish the reports directly on their sites. Talking about this new feature, Google’s Nick Mihailovski says, “Many customers want to bring Data Studio reports into their workflows or publish Data Studio reports on their own website. Now you can embed Data Studio reports in your websites and apps using simple iframe... [...]

Digital Marketing Depo is hosting a webinar on ‘Accelerated Mobile Pages (AMP): IS faster better?’ on Thursday, September 7 at 1.00 pm EDT. This webinar will help marketers learn hoe to implement AMP. Digital Marketing Depo team says, “Join Third Door Media moderators Michelle Robbins, Editor-in-Chief and SVP, Content, and Ginny Marvin, Associate Editor, for a lively Q&A roundtable with our panel of SEO and SEM experts. You’ll hear case studies from a large publisher, an ecommerce site, and a technical SEO, and learn exclusive results from a recent Search Engine... [...]