Online advertising is the biggest source of income for most online entrepreneurs. Google AdWords has provided people with a great way to reach wider markets with their customized ads. In the quest to improve the ad reporting, Google has added new status columns in the AdWords reporting. These columns will offer a comprehensive snapshot of advertising keywords’ current scores. On these improvements, Jon Diorio, Group Product Manager, Search Adssays, AdWords, says, “Effective ads connect people with the content that’s most relevant to them, right when they’re looking for it. In AdWords,... [...]

Google has added a new feature to AdSense called ‘Ad balance’ to help advertisers serve better ads to their users. More about ‘Ad balance’: Ad balance allows advertisers to reduce the number of ads they show to users It also helps them see how changes in the volume of ads you show affect earnings. On impact og ‘Ad balance’,  AdSense Software Engineer Dongcai Shen says, “By only showing your best-performing ads, you may see a minimal drop in your earnings. However, these changes may result in an overall earnings increase, since an improvement of... [...]

In the first week of May, Google rolled outsimilar audiences for Search and Shopping along with Customer Match for Shopping to help advertisers use their own data to reach the right customer with the right message. According to recent reports, Google has launched new keyword bidding suggestions in AdWords to show advertisers suggested bids for various page positions. Marketing Land’s Ginny Marvin says, “Google will show bid suggestions for various page positions, even if the bid simulator is not available for the keyword. Google may show one, two or three bid suggestions depending... [...]

In the world of search engine marketing, content plays dynamic role to get good rankings. Apart from text, photos, visuals and graphics help marketers promote their products effectively. MOZ’s Rand Fishkin shares tips on the ways to rank hight in Google with these graphical elements. MOZ teams says, “When a third of all searches performed in Google are for images and 12.5% of SERPs show Image Pack results, you know it’s not a facet of SEO to be trifled with. Today’s episode of Whiteboard Friday is densely packed with all the image SEO tips you could ever want, from the bare... [...]

Google’s Accelerated Mobile Pages (AMP) open-source project is aimed at making mobile web pages faster. Implementing it in the mobile-based ad serving, marketers can gain an advantage. According to Search Engine Land’s  Frederick Vallaeys, use of AMP can help marketers improve conversion rates and quality. On how AMP can help AdWords advertisers, Vallaeys says, “AdWords doesn’t favor ads that lead to AMP landing pages, nor do they load them from the AMP cache. But advertisers can still get all the speed advantages from AMP’s cleaner code hygiene. AMP is a web standard,... [...]

Influencer marketing, a form of marketing in which focus is placed on specific key individuals rather than the target market as a whole, is effective according to 94% marketers (as reported by AdWeek). The site has also stated that for 78% marketers determining the ROI of influencer marketing will be a top challenge in 2017. Small Business Trends’ Gabrielle Pickard-Whitehead has shared some tips to help marketers establish themselves in influencer marketing. Advising marketers, Gabrielle says, “Instead of being present and active on a myriad of social media networks, you should... [...]

Marheting Land has reported that Google has added new quick filters to its nobile image search. With these filters visitors can filter latest images, GIFs, clip art, colors and copyright usage. Barry Schwartz says, “Google Image Search has added a new filter option to the mobile version of image search. Right under the search box, it now gives you quick filter links to filter for the latest images, GIFs, clip art, colors and copyright. You can even drag the bar to the left to show more color filtering options. At the end of the filter options is an option for filtering for “labeled for... [...]

According to a new eMarketer report, Amazon’s US digital assistant device market share has reached 70.6% with its Amazon Echo device. Google Home‘s reach is 23.8%. The report states that in 2017, 60.5 million Americans will use Siri, Cortana or another virtual assistant at least once a month. The maximum number of people who use digital assistants are in the age group of 25 and 34. Martín Utreras, vice president of forecasting at eMarketer, says,  “Consumers are becoming increasingly comfortable with the technology, which is driving engagement. As prices decrease and functionality... [...]

Web search has been changing dramatically since its inception. Almost every human using computer makes a search a day. Google has played pivotal role in the search domain. And the company is in a constant quest to improve its web search technology. Recently Google has announced new Search Quality Rater guidelines, Ranking changes and has made available direct feedback tools. This helps web users find what they want easily and quickly. Ben Gomes, VP, Engineering at Google says, “Today, in a world where tens of thousands of pages are coming online every minute of every day, there are new ways... [...]

Google has announced the availability of Similar Audiences for Search and Shopping which enables advertisers to target users searching for the same kinds of things as recent site visitors. With this new tool, businesses will be able to track and target customers online. Here is the Google announcement: Remarketing lists for search ads (RLSA) (https://goo.gl/J6csaJ) help you reconnect with people who’ve been to your site, but engaging both new and loyal customers is just as important to your business. Starting today, we’re rolling out similar audiences for Search and Shopping along with Customer... [...]