Influencer marketing focuses on using key leaders to drive a brand’s message to the larger market. Influencers replace the direct marketing form and promote your brand to the end users. Marketers are continuously increasing their budgets for tapping more and more influencers. Entrepreneur contributor Brian Hughes has shared three ways influencer marketing becoming a powerful tool for the marketers. Hughes says, “Influencer marketing can be applied to a slew of different startup ideas, but in some areas, it’s integral to driving large sales. Let’s focus on an apparel item,... [...]

In December 2017, Google updated its search algorithm making several minor changes that might have changed your Google score. Search Engine Journal quoted a Google spokesperson saying, “We released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy”. If any of your sites have been affected due to these changes, you must have started working to fit into Google’s new criterias. MOZ columnist Dominic Woodman has published a post investigating into Google’s Maccabees update highlighting how some of his own websites... [...]

Google My Business team has announced the launch of videos in the Google Business Photos Dashboard. Here is the announcement: Merchants can now view videos added by customers and upload videos about their the business for customers to view.  We currently support videos up to 30 seconds in length. In addition to uploading videos, merchants will have the ability to flag inappropriate videos through their dashboard. Native mobile support and notifications for new customer videos are coming soon. The Google team has shared the procedure of adding the videos to the dashboard. Videos in the Google My... [...]

In the domain of Search and the Search Engine Optimization (SEO) we have been noticing drastic changes that make us change our strategies to get ranked. Search Engine Land columnist Pratik Dholakiya has outlined the SEO trends and Google changes that may occur in the 2018. Talking about the voice search, Dholakiya says, “One in five mobile search queries currently comes from voice search — a number that is likely to rise as Google Assistant-enabled devices such as Google Home continue to grow in popularity. And as voice search grows, we can expect to see an increase in featured snippets,... [...]

Google has announced that it is going to implement a new version of AMP Cache to improve AMP Pages urls. With the new changes linked pages will appear under publishers’ URLs instead of the google.com/amp URL space. Talking about the implications of the changes, Malte Ubl, Tech Lead for the AMP Project at Google, says, “The next steps are moving towards fully implementing the new web standard in web browsers and in the Google AMP Cache. Our goal is that Web Packaging becomes available in as many browsers as possible (after all Web Packaging has exciting use cases beyond just AMP such as... [...]

Google has integrated Android Pay and Google Wallet payment solutions into a single brand: Google Pay. Google’s Pali Bhat says, “With Google Pay, it’ll be easier for you to use the payment information saved to your Google Account, so you can speed through checkout with peace of mind. Over the coming weeks, you’ll see Google Pay online, in store, and across Google products, as well as when you’re paying friends. Google Pay is already available on Airbnb, Dice, Fandango, HungryHouse, Instacart, and other apps and websites you love. (Be sure to take advantage of our current offers to... [...]

Google Small Business team has published a blog post sharing five ways Google has offered to the businesses for connecting with their customers. Peter Chane says, “Last year, we introduced five new ways to build an eye-catching online presence that shows customers what your business is all about. And the best part? They’re all free. 1. Create a free website in minutes According to internal Google research, business listings with a website get 25-35% more clicks. And building your site doesn’t have to be complicated or time consuming. You can create a simple mobile-ready site for your... [...]

Influencer marketing has been one of the favorite picks of the marketers globally. It has provided them with an easy to follow promotional medium. To help marketers understand the pros and cons of influencer marketing, Econsultancy columnist Nikki Gilliland has shared some tips focused on marketing frauds, ROI etc. Gilliland says, “Authenticity and trust is key to any successful influencer campaign, as consumers become all the more sceptical when it comes to forced and purely-commercial partnerships. One common example is the one-off paid Instagram post, whereby celebrities or influencers... [...]

In 2016, Google announced that its algorithms will primarily use the mobile version of a site’s content to rank pages from that site. This will lead to mobile-first indexing wherein the webmasters will have to be more concerned about the mobile versions of their sites. To help webmasters get themselves ready for Google’s mobile-first index, Econsultancy columnist Andrew Isidoro has shared seven steps. Isidoro says, “If your website is designed responsively (or with a dynamic serving setup) and your primary content and mark-up is the same across mobile and desktop devices, you are... [...]

Influencer marketing is on the to do list of every marketer now. It has become a proven way to deal with marketing and promotions over the Internet. Business.com columnist Shane Barker has shared five creative ways to boost your business with influencer marketing. Barker says, “The term “influencer marketing” has become the most searched item on the internet, after it saw an increase of 90 times from 2013 to 2016. More brands are implementing this form of marketing to boost their returns. To grow your brand in 2018, below are five influencer marketing approaches you should try. 1.... [...]