Google Ads is the leading online advertising platform for placing ads on search engine results pages. Most Internet ad campaigns are powered by Google. MarketingProfs has published ‘A Beginner’s Guide to How Google Ads Work’. Lisa Sampson says, “Google Ads works the same way as an auction would. If you’re looking to use Google for your advertising, then you need to understand that cost per click (CPC) is the amount you pay for a click on your ad. The higher your bid, the higher your ad’s chance of being seen—which in return increases your potential for sales... [...]

Aaron Young has published a new video featuring the Google Ads Strategies that no longer work in 2022. He says, “Over the past 12 months Google Ads has made some major changes to their platform, because of these dramatic changes I want to take you through the Top 3 Google Ads strategies that no longer work in 2022.”  [...]

Click-through rate, in general, is a ratio of clicks to impressions. So in Google Ads, an impression occurs when your ad appears on the SERP, and a click occurs when the person viewing your ad clicks on it. WordStream has published an article featuring 12 ways to improve your click-through rate in Google Ads. The WordStream team says, “There are a few approaches. The first is with your targeting. 1. Target the right keywords For starters, make sure you’re targeting the right keywords. Here are three types of keyword to focus on for higher click-through rates: Commercial intent keywords: Commercial... [...]

Search Engine Journal contributor Brooke Osmundson has published an article explaining the Cost Per Click (CPC) bidding. She says, “CPC (cost per click) is a common term used in paid advertising. It is also sometimes referred to as “pay-per-click.” This comprehensive guide will dive into the basics of CPC, why it’s important, and when to use it. What Is Cost Per Click? Cost per click is a bidding model that determines how much advertisers pay for their ads. The technical definition of cost per click, according to Google: Cost-per-click (CPC) bidding means that you pay for each click... [...]

MarketingProfs has published ‘A Beginner’s Guide to How Google Ads Work’ explaining how Google Ads work. Lisa Sampson says, “Google Ads works the same way as an auction would. If you’re looking to use Google for your advertising, then you need to understand that cost per click (CPC) is the amount you pay for a click on your ad. The higher your bid, the higher your ad’s chance of being seen—which in return increases your potential for sales and conversions. Five Musts for Beginners Who Use Google Ads 1. Keyword Research The goal is to attract the right type... [...]

In-game advertising is advertising in electronic games. IGA differs from advergames, which refers to games specifically made to advertise a product. MarTech contributor Chris Wood has published an article elaborating how marketers are preparing for the future of in-game ads. He says, “As the IAB rolls out new ad standards for gaming, marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with new technology and gaming experiences, they’re more reachable by brands. One... [...]

Google Ads team has published a new guide titled ‘Make your products stand out and drive more sales with Performance Max’ for advertisers. This guide is best for beginner and intermediate retail advertisers who have already set up their free product listings in Google Merchant Center and linked their account to Google Ads. The Google Ads team says, “With people shopping across Google more than a billion times a day1, Shopping ads give you a chance to show your products and connect with consumers at key decision-making points in their shopping journey. In this guide, you’ll learn... [...]

Google Ads has published a new video ‘How to Maximize Your Profits, as seen at Google Marketing Live’  sharing some useful tips to grow your profits. The Google Ads team says, “Be among the first to hear how Google can help you meet your business objectives in an AI-powered, privacy-safe manner. Discover how key themes of privacy, measurement, and automation inform the next generation of Ads Products #GML2022.”  [...]

Effective online advertising helps us reach our sales goals. With well-designed ads, you can persuade your audience to take action. MarTech has shared 4 tips to maximize your ad spend and protect the customer experience The MarTech team says, “Here are four ways you can make the most of your marketing budget while driving meaningful results for your business. 1. Audit your ads No matter how hard you work to maximize your marketing spend, there will always be at least one campaign or channel that just isn’t giving you the most bang for your buck. In fact, studies show that 26% of marketing... [...]

OTT advertising refers to companies’ ad placements and ad strategies to deliver their marketing message on those platforms. StackAdopt contributor Christiana Marouchos has published ‘Over-The-Top (OTT) Advertising: Complete Guide’ to help you understand OTT advertising. She says, “Simply put, OTT devices are any devices that can deliver streaming content. You’re probably already familiar with them, but examples include: Smartphones, tablets, laptops, computers Smart TVs TVs connected to the internet with an external device (i.e., Roku, Chromecast, Fire Stick, etc.) TVs... [...]