Real-time marketing is the process of creating a marketing strategy focused on up-to-date or ongoing events. Social media platforms have created a great opportunity for running real-time marketing campaigns. Jerry Dischler, Vice President, Product Management at Google Ads has shared three benefits of real-time marketing. Dischler says, “Changes in consumer behavior have always resulted in adjustments to marketing strategies. COVID-19 has shown how quickly consumers’ interests, expectations, and purchasing behavior can shift—and with it, an ebb and flow in demand for products and services.... [...]

Audience targeting refers to the act of segmenting users into specific groups based on the various criteria. By doing this you can serve right ads to the right audience. Delve team has shared three ways to use audience targeting for creating high performing ads at lower cost. Delve team says, “Precise audience targeting should be an integral part of any display campaign. However, before you set it up, it’s crucial to define your main campaign goals. Are you trying to acquire new customers or those who purchase products or services from brands similar to yours? Or perhaps your... [...]

Google provides multiple advertising options to promote your business on its network. Gmail advertising is one such option. The company has also introduce Google Discovery ad format. Seer Interactive’s Kristine Meere has published an article to help you choose whether you should choose Gmail ads or discovery ads for your business. Meere says, “Like Gmail Ads, Discovery Ads are placed on the Gmail UI. However, we’ve seen Discovery Ads drive 7x more clicks than Gmail Ads at a -29% lower CPC and +90% higher CVR. So the question begs to be asked – is it time to ditch... [...]

Your business performance depends on the way you address marketing and advertising. Creation of persuasive product marketing campaigns is a challenge but with creative efforts you can create the ones that attract millions. Marketing Week team has published a new guide ‘Supercharging Your Product Campaigns’ to help marketers create outstanding product marketing campaigns. MW team says, “Only 29% of companies are actually successful in turning analytics into action. So how can you get the most out of your products and ensure your budget drives the most impact on revenue... [...]

Search engine optimization is the key to grow your business online. By correctly understanding the Google Search algorithm you can craft a strategy that helps you to reach your business goals. Digital Marketing Depot is hosting a webinar on ‘How to Look Beyond Google for the Search Intelligence You Need’ on Thursday, February 27, 2020 at 1.00 pm EDT. DMD team says, Join our paid search experts to hear how you can supplement Google’s existing PPC tools with the competitive intelligence you need to better understand the search landscape. You’ll hear how to use AI and automation... [...]

By using Google advertising solutions you can expand your online reach and create more sales. Since Google offers a variety ways to advertise your products and services it is quite a task to choose the format your business needs. Digital Marketing Depot is hosting a webinar on ‘Google Ads & Phone Call Conversions’ on Tuesday, February 25, 2020 at 1.00 pm EDT. Attend this webinar and learn: Google Ads formats and best practices to drive callsData-driven optimization strategies to ensure the best resultsHow to use Google Ads automation to drive the right callsPersonalization... [...]

Google sent emails to its advertisers on Thursday. It informs them about substantial changes coming to Google Partners. To share more information on this, Search Engine Journal contributor Greg Finn has published a new podcast ‘What Google Partners Changes Mean For Agencies & Clients’ featuring Andrea Cruz of KoMarketing. Finn says, “For this week’s edition of the Search Engine Journal Show, we have a special episode. It’s me Greg Finn, a co-host over at Marketing O’Clock on the SEJNetwork, taking a crack at the first-ever pod panel here on the... [...]

Google’s AdSense program is one of the most popular advertising solutions used by online publishers. This program offers monitory rewards for displaying online ads. Blogging Wizard’s Colin Newcomer has shared an article highlighting 15 best Google AdSense alternatives to make money online. Newcomer says, “Looking for the best Google AdSense alternatives to help you monetize your website? While AdSense is definitely the biggest name in display advertising, it’s far from the only option. Whether you’re looking for something to completely replace AdSense or... [...]

Search engine optimization is the key to grow your business online. By correctly understanding the Google Search algorithm you can craft a strategy that helps you to reach your business goals. Digital Marketing Depot is hosting a webinar on ‘How to Look Beyond Google for the Search Intelligence You Need’ on Thursday, February 27, 2020 at 1.00 pm EDT. DMD team says, Join our paid search experts to hear how you can supplement Google’s existing PPC tools with the competitive intelligence you need to better understand the search landscape. You’ll hear how to use AI and automation... [...]

Google advertising has the biggest share in online advertising. You can display brief advertisements, service offerings, product listings, video content in your Google ads. Google gives you the flexibility to advertise according to your budget. State of Digital’s Alix Charles has shared five ways to save money on Google ads. Charles says, “There are many areas to look at in an account that could help decrease costs and prevent unnecessary spending. Here are 5 simple and effective methods: 1. Location targeting Let’s say, for example, that you are a business that provides... [...]