Conversion rate is a key element in your online advertising. You can improve it by creating effective ads and putting the on the right platforms. Entrepreneur magazine contributor Eric Siu has published a video on ‘How to increase the conversion rate on your ads’. Entrepreneur team says, “In this video, Entrepreneur Network partner Eric Siu discusses five rules that can lead to more conversions on your social media advertisements.  Siu recommends offering unique features alongside solutions that solve customer problems. This solution, ideally, should come... [...]

The Ezoic Inc. team has published a new video featuring Tyler Bishop on ‘How To Target Topics & Keywords With The Highest Ad Earnings’. Watch this video to improve your advertising performance. The Ezoic team says, “This week, Tyler reviews how to identify and target topics advertisers bid the most on so you can earn more from your content. See which topics and keywords produce the highest revenue”. Watch the video on the following page. How To Target Topics & Keywords With The Highest Ad Earnings Ezoic Inc.  [...]

With the rise of connected devices and the expansion of AI, digital advertising has become more impactful and targeted. Entrepreneur magazine contributor Katherine Hays has shared six advertising trends that we need to consider in 2019. Hays says, “Here are some of the trends to be aware of heading into the New Year. AI in advertising We have seen huge growth in targeted advertising, where the message is made to fit the viewer. For years, the quest for advertisers has been to ensure that their message is really hitting its mark. Artificial intelligence, machine learning and its associated... [...]

With a huge user base Gmail is one of the best platforms to put your targeted ads. Search Engine Land contributor Jacob Baadsgaard has published a guide to help marketers make most out of their Gmail advertising. Baadsgaard says, “Email marketers love to brag about how email marketing is still one of the most effective digital marketing mediums. But what if you don’t happen to have tens of thousands of emails on hand? Or what if you want to get into the inboxes of new potential customers without…you know, breaking the law? Gmail ads: A quick overview If you’ve never given Gmail ads... [...]

Google has opened a greater gateway to the brands for reaching out a wider audience and get new customers. Apart from search, businesses have been reaping great results from the Google’s advertising platform. The Business 2 Community contributor Irina Weber has shared five ways to help marketers design high performing Google ads for their business. Weber says, “To catch people’s eyes on your ads and get them to click, you should create effective Google Ads. Here are some tricks on how to create killers ads to stand out from the crowd. 1. Do Competitive Keyword Research for Google... [...]

AdWeek is hosting a webinar on ‘Know Your Prospects Better Than You Know Your Customers: The Next Revolution in Audience Targeting’ on Tuesday, December 4 at 1.00 pm EST. The AdWeek team says, “Here’s a prediction for 2019: It will be the year when new audience targeting methodologies begin solving the biggest challenges that brands face, particularly when it comes to customer acquisition. Better, more accurate data sources are emerging. Predictive analytics are making better use of machine learning, AI, and other advanced prospect modeling techniques. Join digital marketing... [...]

Online advertising matters a lot when it comes to doing business today. Google has been ruling the Internet advertising landscape for many years now. Practical Ecommerce contributor Elizabeth Hollingsworth has published an article on the performance of Google Shopping ads. Hollingsworth says, “I’ve experienced little success with Google Ads (formerly AdWords) in the 18 years I’ve been running online businesses. Admittedly, I didn’t know what I was doing with AdWords and have wasted hundreds of dollars. Nonetheless, it cooled my enthusiasm with all pay-per-click advertising for a long... [...]

AdWeek is hosting a webinar on ‘Mobile Creative Doesn’t Have to Suck: Develop Ads That Actually Engage Your Audience’ on Tuesday, November 20 at 1.00 pm EST. The AdWeek team says, “Brands and agencies of all types seem to have the same struggle these days: delivering compelling mobile ad experiences. It may be less about the format and more about the creative. After all, far too many marketers are still doing things like repurposing their desktop ads. But mobile as afterthought simply doesn’t work. You’ve got to create better ads that are designed for mobile experience... [...]

AdWeek is hosting a webinar on ‘Know Your Prospects Better Than You Know Your Customers: The Next Revolution in Audience Targeting’ on Tuesday, December 4 at 1.00 pm EST. The AdWeek team says, “Here’s a prediction for 2019: It will be the year when new audience targeting methodologies begin solving the biggest challenges that brands face, particularly when it comes to customer acquisition. Better, more accurate data sources are emerging. Predictive analytics are making better use of machine learning, AI, and other advanced prospect modeling techniques. Join digital marketing... [...]

Google’s Ads interface makes it easy for the advertisers to manage  their ads. Marketing Land columnist Mona Elesseily has shared some useful tips about using the new Google Ads interface. Elesseily says, “Google is in the process of rolling out their new Google Ads interface. This is the second time Google has said they’d roll out the update and this time they mean it! In this article, I’ll talk about some of my likes, dislikes and general experiences with the new interface. Here are some initial comments to get us started: 1. Schedule time to adjust to the new interface. As... [...]