By using Google advertising solutions you can expand your online reach and create more sales. Since Google offers a variety ways to advertise your products and services it is quite a task to choose the format your business needs. Digital Marketing Depot is hosting a webinar on ‘Google Ads & Phone Call Conversions’ on Tuesday, February 25, 2020 at 1.00 pm EDT. Attend this webinar and learn: Google Ads formats and best practices to drive callsData-driven optimization strategies to ensure the best resultsHow to use Google Ads automation to drive the right callsPersonalization... [...]

Site Visibility team has published a new podcast episode ‘Why I’m Moving All My Google Ad Campaigns Over to Smart Bidding’ featuring Rob Watson. Site Visibility team says, “On today’s episode of the Internet Marketing Podcast, Andy is joined by Rob Watson, founder at Freewheeling to talk about why after 12 months of testing, he’s moving all of his Google Ad campaigns over to smart bidding.  On the show you’ll learn: How Google smart bidding has improved so much over the last few years, and why it will keep on improvingThe results that Rob has seen from... [...]

Google Discovery Ads helps you to reach your target audience with the integration of artificial intelligence technology. To help you better understand Google Discovery Ads, Hallam’s Irina Holliday has published a comprehensive article. Holliday says, “Google Discovery Ads present a new step in advertising and a different way of expanding your inventory by getting your ads in front of people before they know they want your products/service. It is, however, not the same as standard Google Display and even Facebook or Instagram inventory, where people often do feel annoyed... [...]

By advertising on Google you can improve your brand awareness, reach more customers and consistently measure your performance. By having an insight into creation of right ads you can improve your ROI. WordStream contributor Allison Day has shared six steps to help you create effective Google ads for 2020. Allison says, “In this guide, I’m going to walk you through the steps you need to give your Google Ads account a quick refresh for the new year. And after you go through these steps once, you’ll realize that it really doesn’t take too long to give your account a good gut... [...]

Google’s discover ads format is in beta. The discovery ad campaigns enable you to deliver rich, personalized ad experiences to people who are ready to discover and engage with your brand. Google Discovery Ads Discovery ads appear on YouTube home feed, Gmail social and promotions tabs and Google Discover feed. MetricTheory contributor Mischa Kregstein has highlighted five important things you should know about the discovery ads. Kregstein says, “Google unveiled their newest ad format, Discovery ads, back in May 2019 at Google Marketing Live. This new ad format combines... [...]

Google mobile ads refers to the ads that appear on mobile devices. These ads appear in mobile search results and on mobile-optimized websites. They bring a lot of possibilities for business growth by allowing you to reach millions of mobile Internet users. To help you better understand mobile ads, Google AdMob’s Omri Dolev has highlighted three misconceptions about mobile ads. Dolev says, “Although ads are often a cornerstone of successful app businesses, some developers have misconceptions that hold them back from trying ads in their app. We thought it would be helpful... [...]

AdWeek is hosting a webinar on ‘Know Your Prospects Better Than You Know Your Customers: The Next Revolution in Audience Targeting’ on Tuesday, December 4 at 1.00 pm EST. The AdWeek team says, “Here’s a prediction for 2019: It will be the year when new audience targeting methodologies begin solving the biggest challenges that brands face, particularly when it comes to customer acquisition. Better, more accurate data sources are emerging. Predictive analytics are making better use of machine learning, AI, and other advanced prospect modeling techniques. Join digital marketing... [...]

Advertising on Google network allows you to reach more people online by increasing brand awareness and reconnecting with your site visitors. A variety of ad options give you the flexibility to promote your business in a dynamic manner. Sometimes it happens that your ads do not give desired results. You can improve ad performance by analysing your ad campaign performance. Kick Point contributor Brittany Zerr has shared nine Google Ads mistakes that might be hurting your business. Zerr says, “Marketing your business is a step in the right direction, and Google Ads is a great tool that can... [...]

Google’s maximize conversions ad strategy automatically sets bids to help get the most conversions for your campaign while spending your budget. According to Google, “it uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction”. Seer Interactive contributor Lauren Miller has shared an useful article to help you better understand Google Ads Maximize Conversions Bidding Strategy. Miller says, “Maximize conversions on Google Ads automatically sets bids to get the most possible conversions... [...]

Remarketing refers to the act of serving targeted ads to people who have already visited or taken action on your website. It helps you to increase your sales by retaining existing customers. WordStream contributor Michelle Morgan has shared more than 95 ideas to create Google ad remarketing lists based on page views, site engagement and social engagement, . Morgan says, “I’ve been speaking a lot recently on the benefits of using audiences to their full extent, especially by customizing pixels to create new audiences for users on your website. The biggest benefit is that you can segment... [...]