Giving a personal touch matters a lot in marketing and advertising. It helps you connect with the customers and communicate your message effectively. Econsultancy columnist Nikki Gilliland has shared three effective personalized ad campaigns from Argos, 20th Century Fox & Microsoft. Gilliland says, “We’re used to seeing elements of personalisation in brand communication. An email saying happy birthday, for instance, or a targeted ad promoting something you were just eyeing up online. But what about an advert featuring your face or someone you know? This is the level of personalisation... [...]

Online advertising is a billion dollar segment of the Internet and other businesses. It helps brands connect with the customers with least efforts. Small Business Trends contributor Larry Kim has published an article advising marketers on how to improce the effectiveness of online ads by 200 to 300%. Kim says, “Over the last six months or so, one of my colleagues and I have been able to cut the cost of conversion by 2-3 times, from over $325 per conversion to under $100. Pretty impressive, right? If you can cut your cost per conversion that much, you can drive way more conversions with the... [...]

A White Ops research has predicted that the ad fraud rates will go high during the Q4 holiday season. The company has also shared five ways businesses can protect themselves from the ad fraud. The White Ops team says, “If digital advertisers want to keep growing their effective budgets, they will need to prevent it from being surreptitiously stolen. Below are several strategies that brands can use to help limit their exposure to non-human traffic during the holiday season and for all future campaigns: Demand transparency from all vendors. Non-human traffic tends to thrive in areas of opacity.... [...]

The Amazon Sponsored ads are image ads similar to display ads in Google Adwords. They appear in search results on Amazon right next to the searched products. HubSpot columnist Gil Roeder has shared a short article to help marketers set up their Amazon Sponsored ads. Roeder says, “The process for Amazon Sponsored Products is very similar to advertising on Google AdWords: you select keywords, and your ad will show up when someone searches for them. Like AdWords, you pay only for the clicks you receive on your ad. And when someone clicks on your Sponsored Product Ad, they’re sent to your... [...]

Google’s conversion tracking tool shows you what happens after a customer clicks on your ads. It lets you the customer actions such as purchase of a product, signing up for your newsletter, call to your business, downloading your app etc. Entrepreneur magazine has featured an article by Google AdWords expert Perry Marshall on setting up ad conversion tracking. Marshall says, “Do you run a lead-generation site where a visitor can fill in a form and get a free brochure? We’ll walk you through how to set up your Google account to track it. 1. Create a new conversion and name... [...]

AdWords’ call-only ads are designed to encourage people to call your business. These ads appear on devices that can make phone calls. Clicks on these ads send potential customers to call you from their smartphones. Search Engine Land columnist Allen Finn has shared useful tips to help marketers capture leads with call-only ad extensions. Finn says, “We’ve all got gremlins just like that one lurking deep within our AdWords accounts. They exist because call-only ads rob us of precious, keyword- and CTA-stuffed description lines, leaving only the oft-unread wasteland more commonly... [...]

Enhanced sales and conversions remain at the center of any marketing initiative. With the changing demographics and the newly introduced marketing technologies and platforms, marketers should keep updating their policies to market online. Business.com columnist Stephen Van Delinder has shared six strategies to improve your sales and conversions. Delinder says, “If you’re looking to increase your sales and conversions on the web, you might be feeling overwhelmed by the task. After all, if you make the wrong decisions, you could cost yourself opportunities and lose to your competition.... [...]

Display advertising is one of the most effective ways to get new prospects and spread a word about your products and services. Marketing Land columnist Jacob Baadsgaard has shared three ways to help marketers improve their display advertising performance. On picking the right placements for ads, Baadsgaard says, “When it comes to display advertising, Google wants you to get impressions… lots and lots of impressions. However, they don’t really care whether or not those impressions actually turn into paying customers. You get an impression, they get paid, and they’re happy. As you can... [...]

Google Display Network allows businesses to reach out more prospects with their display ads on a wide network of sites on the Internet. You should be aware of the tricks that can help you enhance your advertising ROI. Marketing Land columnist Ratko Vidakovic has published an article highlighting the problems that you may face while using GDN and has also share some ways to help you optimize your display advertising. Talking about the ads that lack UTM tracking parameters, Vidakovic says, “While reviewing the destination URLs for the ads used across these campaigns, I found that many of the... [...]

Advertising plays an important role in making more sales. An attractive an engaging ad can improve your revenue stream. Entrepreneur columnist Craig Simpson has shared three advertising strategies to help you make more sales. Simpson says, “It’s just a question of finding the keys that “take the guess” out of advertising, and then applying them to whatever product you’re selling. The keys work because they have more to do with human nature than they do with merchandise. You have to understand your prospects and their hidden desires and motivations. Then, gear your promotions... [...]