In April Google launched fully-automated ‘Smart’ display campaigns helping marketers apply machine learning to all aspects of campaign optimization. It uses advertiser-provided headlines, descriptions, logos and images to create responsive text, display and native ads. Based on Target CPAs marketers can set bids. Matt Lawson has has answered seven questions related to Google’s Smart Display Campaigns. On a question dealing with continuing with regular campaigns, Lawson says, “Smart display campaigns can help save time and drive better performance by automating bidding, targeting... [...]

Content is seen as an integral part of the brands’ marketing efforts. It plays vital role in promotion of products and services. Entrepreneur’s Ayodeji Onibalusi has shared five tips to create content that can supercharge marketers’ advertising efforts. Advocating inclusion of interactive content format, Onibalusi, says, “Creating your content in an interactive format allows you to speak more directly and start a conversation with your audience by, for example, asking questions and giving them room to give their opinion or voice preference. An interactive format also goes... [...]

The Digital Marketing Depot has released ‘The State of Digital Advertising 2017’ report. According to the report, today 70% marketers advertise on both search and social. More Findings 34% of marketers plan to increase their mobile search budgets by more than 30% 43% marketers plan to use local extensions as part of a mobile optimized approach to paid search marketing 40% plan to use extended text ads for mobile search marketing 42% marketers say that content marketing is their top priority in 2017 39% and 30% of marketers said that search marketing and social media re their priorities... [...]

According to a CMO Council report, brands lose consumers when their ads appear near objectionable content. The study states that such ads create a negative experience among consumers. More findings 37% of consumers said that they change their perception about a brand when its ads are seen near objectionable content 11% said that they will boycott or avoid doing business with such brands 9% of consumers said that in such situation, they will raise the issue 75% of the consumers said that they are worried about growing number of fake news According to 60% consumers, due to fake news they consume... [...]

NNGroup has published a report based on the survey of 452 adult respondents from US. The survey tried to find out the perceptions of the participants on various ad formats. Key Findings Modal ad formats are most hated on desktop. 5.82% of participants stated this. Internet users (5.79%) also don’t like to autoplay video ads on desktop 5.75% users do not like intracontent ads on desktop On mobile too, 5.94% people stated that they hate Modal ads 5.70% stated that they do not like prevideo ads with no skip. Therese Fessenden says, “The ads that generated most positive comments were... [...]

Sridhar Ramaswamy, Google’s SVP for Ads & Commerce has announced that starting 2018 Chrome will stop showing ads for websites that don’t comply with Better Ads Standards. Google is taking this measure to help publishers with good ad experiences get paid for their work. Ramaswamy says, “The vast majority of online content creators fund their work with advertising. That means they want the ads that run on their sites to be compelling, useful and engaging–ones that people actually want to see and interact with. But the reality is, it’s far too common that people encounter... [...]

According to an AdBlock report, 40% of US Internet users block ads on laptops and 22% of them block ads on mobile devices. The survey involved 1,000 US internet users. More Findings 49% of users say that too many ads are irrelevant and annoying 40% said that there are ‘too many’ ads 40% of them found online ads ‘intrusive’ According to 37%, ads take up too much screen space 25% users stated that they don’t like personalized ads. 40% US Internet Users Block Ads  [...]

According to Brookings, 90% of young people favor brands that are committed to good causes. It means that if you can successfully connect your branding efforts with a social cause, there are more chances of success. Rupert Maconick has published an article on AdWeek justifying how feature-length documentaries can make big impact on marketing. On inclusion of authentic content in the advertisements, Maconick says, “While many advertisers continue to toil in the realm of short-form branded content, a far better option for brands looking to reach consumers with socially responsible messages... [...]

According to AdWeek, online ad fraud related loses my decline by 10% this year. Earlier such losses were predicted to reach $7.2 billion which has come down to $6.5 billion. According to Marty Swant of AdWeek, this new prediction will help marketers to rightly allocate their budgets. Bob Liodice, CEO, ANA, says, “Marketers worldwide are successfully adopting strategies and tactics to fight digital ad fraud. This is a powerful indicator that the war on digital ad fraud is winnable for those who establish proper controls and protocols. And that is exceptionally good news for the advertising, marketing... [...]

Google has announced that its open source Accelerated Mobile Pages (AMP) Project will benefit the advertisers now. Google has launched a new AdWords beta that lets advertisers to use fast-loading AMP pages as the landing pages for their search ads. According to Google, the AMP pages will load fast with the new improvements. Google’s Vice President, Product Management Jerry Dischler says, “The new AdWords beta brings the performance benefits of faster mobile pages to search campaigns. Now, when advertisers link their search ads to AMP landing pages, consumers will get the fast mobile... [...]