An effective ad copy helps marketers make most out of their investment in the advertising. In the world of Internet, ad copy plays a vital role to persuade people to take action. Search Engine Land columnist Mona Elesseily has shred five tips to improve ad copy and boost conversions. Elesseily has focused on reducing buyer anxiety, reducing buyer friction, creating contrast, providing incentives and using right words to grab attention and inspire action. On reducing buyer anxiety, Elesseily says, “Many people feel anxious about making purchases online. Try to incorporate elements that make... [...]

Big data is a large sets of data that can be analysed computationally to reveal patterns, trends, and associations. Big data is becoming a vital part of today’s marketing industry. In a recent Entrepreneur article Andrew Medal has shared information on how big data can strengthen online advertising. The big data can be used to create targeted and personalized campaigns for targeting the right people with the right product. On how big data can be used in advertising, Medal says, “Advertising agencies are able to gather information about consumers’ motivations: Are customers motivated... [...]

The IAB has released Dynamic Content Ad Standard Version 1.0. This standard is designed to help creative developers, ad content management systems and ad servers build and serve real time dynamic content in advertisements. The IAB team says, “The Dynamic Content Ad Standard aims to address this opportunity driving the demand for dynamic ad component standards. The new standard will represent a win/win/win for the digital ecosystem. Viewers will get more relevant ads better integrated into their digital experience; marketers will benefit with greater effectiveness, and publishers and ad... [...]

For becomeing successful in the marketing domain, one must be good at understanding the data and rightly acting upon it. The programmatic advertising has opened new doors for the data-driven marketing. Correct and approapriate data can help marketers to execute campaigns that would get higher success rates as compared to the ones lacking in data. Marketing Land columnist Grace Kaye has shared some useful insights on usging data in the marketing process. Kaye says, “A well-managed programmatic campaign should help a brand know its customers well beyond its original understanding. The insights... [...]

Internet advertising is growing and reaching most of the Internet users worldwide. But this reach of ads has also made users ignore and avoid the ads on multiple platforms. Forrester has published a report titled ‘The End Of Advertising As We Know It’. It presents the information on current backlash Google, Facebook and other publishers and ad networks. According to the report, 38% of US adults have installed an ad blocker and 47% of them actively avoid mobile in-app ads. The Forrester team says, “People love to hate advertising, yet this annoying feature of modern life has funded... [...]

Web advertising has reached every Internet-connectd smartphone from the PCs. Google’s AdSense and AdWords platforms have been the pioneering ones when it comes to optimizing the web presence. On the AdSense request, Google has removed the limitations the company had placed on 300×250 sized ad units. Google’s Inside AdSense team says, “After careful review, we’ve determined that when 300×250 ads are implemented above the fold in a user-friendly way, the ads do not annoy, distract, or result in ad performance issues. With the removal of this restriction, you still... [...]

Ginny Marvin says, “Advertisers have begun receiving claim notice emails related to a $22.5 million settlement in a class action suit against Google. The case, Google AdWords Litigation, Case No. 5:08-cv-03369-EJD, in the US District Court for the Northern District of California, stems from a 2008 claim that Google did not disclose that it placed ads on parked domains and error pages in violation of California’s unfair competition and false advertising laws. The advertisers sought restitution for the difference between what they paid per click versus what they would have paid had they... [...]

Ginny Marvin says, “Quora, the Q&A platform that’s been around since 2009, has quietly grown into a business now valued at nearly $1.8 billion. In the past week, the company announced an injection of $85 million in funding and said monthly active users grew from 100 million to 195 million in the past year. It’s also prepped to put a lot more investment into its fledgling ad business that’s still in beta. As far as scale and reach go, the major ad-supported platforms — Google, Facebook, Instagram, Twitter, Pinterest and LinkedIn — are significantly bigger than Quora is now.... [...]

Patricio Robles says, “The Interactive Advertising Bureau (IAB) this week released its numbers for ad spend in the US in 2016, and for the first time since the organization began tracking digital ad spend in 2004, spend on digital ads has surprassed spend on television ads. The milestone is one that industry analysts and observers have been waiting for and 2016 also brought with it another milestone: for the first time, mobile ads produced more revenue than desktop ads. All told, digital ad revenue in the US hit a record $72.5bn last year, up from $59.6bn in 2015. Mobile ads were responsible... [...]

Patrick Kulp says, “Google, the internet’s biggest advertising company, may be building an ad blocker. The search giant plans to roll out a feature in the next mobile version of its Chrome browser that would filter out certain types of ads, the Wall Street Journal reported Wednesday. Such a tool seems at odds with the company’s primary revenue source, but Google thinks that it could actually deter people from resorting to other blockers in the long run, according to the report. By targeting only the most disruptive ad formats — pop-ups, interstitials, and autoplay videos,... [...]