Ginny Marvin says, “Google has been ramping its efforts to tie clicks on ads to store traffic for several years now. On Wednesday, the search giant said it has tracked over four billion store visits as the result of ad clicks, up from one billion a little less than a year ago. Google extended the now two-year old store visits measurement program to ads on the Display Network in September 2016 and said it had statistically significant visibility into visits to 200 million stores globally. The company says it is now set to make store visits data available to thousands more advertisers due... [...]

Ginny Marvin says, “Google has been ramping its efforts to tie clicks on ads to store traffic. On Wednesday, the search giant said it has now captured over four million store visits after users have clicked on an ad, up from one billion a little less than a year ago, and is set to rapidly expand that number. In September, Google extended the now two-year old store visits measurement program to ads on the Display Network and said it had statistically significant visibility into visits to 200 million stores globally. The company says it is now positioned to make store visits data available... [...]

Annie Pilon says, “If you want your business to succeed online, you can’t just sell to customers — you have to actually connect with them. Luckily, there are tons of different ways you can do this. And members of our small business community are well versed in all of those different techniques. Check out some of their top tips below. Learn the Do’s and Don’ts of Connecting Through Instagram If you use Instagram for your business, then you have access to a great tool for connecting with customers and other members of your target audience. But there are some do’s and don’ts to... [...]

Annie Pilon says, “These days, it seems like just about every offline business is working on creating some kind of online presence. But the biggest name in ecommerce is now trying to do the exact opposite. Amazon (NASDAQ:AMZN), the ecommerce giant that originally gained notoriety from selling books online, is now breaking into the brick-and-mortar bookstore business. It’s not exactly a booming industry — big names like Borders have had to close up shop in recent years. But Amazon has brought some unique elements into its retail store. Located in Chicago’s Lakeview neighborhood, the... [...]

SBT team says, “Email marketing is a core facet of online marketing. No matter how a customer or potential customer landed on your email list, it is important to use the opportunity to build a deeper relationship while avoiding falling into the “annoying” or “spam” categories. If you want to retain email followers and turn them into customers, follow these basic guidelines to ensure they remain a happy subscriber for years to come. How to Avoid Annoying Your Email List Don’t Start with a Hard Sell People sign up for your email list for a variety of reasons. The most popular methods... [...]

Patrick Kulp says, “Google has apologized repeatedly to outraged British brands and government groups that found their ads surfacing on hateful YouTube videos.better. The company announced a host of changes to its advertising systems on Tuesday meant to give brands more control over where their ads appear. The move comes after the Times of London set off a firestorm with reports that major advertisers were being featured alongside terrorist sympathizers, Nazis and other extremists on YouTube. Several big brands have pulled their ads from the platform in response over the past few days, and... [...]

Antony Maina says, “According to the latest report from research firm eMarketer, Facebook (NASDAQ:FB) and Google (NASDAQ:GOOGL) are continuing to consolidate their hold on digital advertising. The firm says that total digital spending will increase by 16 percent this year to $83 billion. Google’s U.S. revenue from digital ads is expected to increase about 15 percent while Facebook’s is expected to jump 32 percent. The Benefits of Google and Facebook Advertising “Google’s dominance in search, especially mobile search, is largely coming from the growing tendency of consumers to turn... [...]

Jack McNamara says, “Traditional advertising is dead. I don’t mean that it’s waiting on deck for the Pearly Gates in hospice, or being read it last rites. I mean the era of Mad Men has full-on flat lined. With a Super Bowl ad boasting an infamous price tag of over $5 million in 2017, the appeal of purchasing 30 seconds of airtime for the cost of a series A seems less attractive than an ex-girlfriend in bad mood. Consumers yearn for something authentic. They want you to earn their attention, on numerous platforms, in a split second through raw emotion, true value and a unique proposition.... [...]

Patrick Kulp says, “Ads sold through Google have turned up in some pretty horrific corners of the web lately, and many big advertisers are outraged. The search giant responded to the growing uproar among its client brands on Friday with an unusual public apology and a promise to “do a better job.” “We’ve heard from our advertisers and agencies loud and clear that we can provide simpler, more robust ways to stop their ads from showing against controversial content,” Google U.K. managing director Ronan Harris wrote in a blog post. Google is the biggest advertising... [...]

Ginny Marvin says, “Google’s programmatic advertising network is coming under fire for supporting extremist sites and content at the expense of the brand safety of its advertisers. On Thursday, The Guardian reported it has pulled its advertising from Google and YouTube, after learning its ads were appearing next to extremist content. It was not alone. The British government also found its ads running next to inappropriate content and has summoned Google to address the British Cabinet Office about the issue. British advertising trade group Ibsa has called on Google to address brand safety... [...]