Ginny Marvin says, “Another nail in Adobe Flash’s coffin is getting hammered in today. Google is now beginning to pause Flash-based ads by default in its Chrome browser. Google announced the move to automatically pause plug-in content, including Flash ads, in Chrome in June as a way to speed up page loads and cut down on battery drain now that more content is consumed on-the-go. The company also said it has been working with Adobe on the way Flash content is displayed in Chrome on desktops as well. Flash animations deemed unessential are automatically paused while “central content”... [...]

Alesia Hsiao says, “Instagram is one of the leading social media platforms for image-based content. We know that. However, what people don’t always think about is whether it can be used as a viable advertising platform. Engagement rates are high, as Forrester states that the 4.21 percent engagement rate makes Instagram the king of social media. That’s incredible, and this reason, along with others, makes this an advertising platform you have to begin considering. How Does Advertising Work on Instagram? Instagram advertising is simple to spot. At the top of each sponsored image, it will... [...]

Tyler Rhodes says, “If you’ve been noticing that you’re just not getting any click-throughs on your banner ads, you’re not alone. People have grown weary of ads that don’t speak to them or interrupt their reading activities. But there’s hope. Along with outlining some of the most common reasons why banner ads are ignored, we’ve included food for thought on how to make the whole advertising experience better for your readers to begin with. People Aren’t Click on Your Banner Ads Because…  They’re Irrelevant Did you serve someone an ad that wasn’t the right... [...]

Rob Rasco says, “Our industry is on a journey. Digital media is growing up, and as mobile becomes the predominant way people consume content, marketers are learning the best ways to incorporate it into a broader offering. Mobile’s ascent to market dominance has been one of our industry’s fastest shifts to date. According to eMarketer’s research, published in Direct Response Tactics Take Majority of US Marketers: “In 2014, mobile advertising spend versus desktop reached an all-time high of 41 percent of all US digital advertising spend.” ComScore’s 2015 US Digital Future in Focus... [...]

John Boitnott says, “Successful businesses consistently search for new ways to reach customers, not only through new channels of communication, but through the channels they use each day. Google, as one of the top tools used by consumers everywhere, has the attention of almost every brand. If they can find a way to reach Google users through their searches, businesses realize they can increase brand recognition and bring in new customers. Google has worked hard to make sure its paid ads deliver real value to business. This keeps companies paying for the service even when they could get clicks... [...]

John Moyer says, “Native advertising is a type of online advertising that matches the form and function of the platform on which it appears. When content is designed to match the style of the publication, it provides a tremendous boost to your web traffic. When you see a sponsored or featured post on a blog, magazine or newspaper site, the post is most likely an example of native advertising. In addition to sending leads to your website from a trusted and valuable source, native advertising gives you high-quality inbound links to your domain. Inbound links from a high-authority website to... [...]

Amy Gesenhues says, “The IAB reports total global mobile ad revenue in 2014 reached $31.9 billion, an impressive 64.8 percent jump over 2013. For the first time ever, mobile display ad earnings topped search. Climbing to $15.1 billion, mobile display ads represented nearly half (47.4%) of the total mobile ad revenue in 2014 and saw the highest growth rate of all mobile ads, at 88.1 percent. Search ad revenue totaled $14.7 billion and accounted for 46.1 percent of total revenue, up 55.2 percent over 2013. At $2.1 billion, messaging ad revenue increased 13 percent and accounted for 6.6 percent... [...]

Ginny Marvin says, “The Interactive Advertising Bureau (IAB) issued its first revenue report on programmatic display ad revenues in the US on Monday, finding more than half of display advertising revenues were generated via programmatic buying and selling in 2014. Online programmatic display drove $10.1 billion in revenues in the US last year, accounting for 20 percent of overall ad revenues of $49.5 billion and 52 percent of the $19.6 billion display market, according to the report, which was prepared by PwC. Banner ads generated roughly 80 percent of the display programmatic revenues,... [...]

Sebastian Gutierrez says, “Every marketer knows that the key to an effective advertising campaign is reaching the right person with the right message at the right time.   And as every advertiser (of a certain age) knows, this used to be so much easier when people lived homogenous, predictable lives. Today targeting is complex. Today advertisers select customers by their location, demography, the context of a placement or by sites previously visited. Today, you can add ‘mindset’ insights to this list by inferring behaviour based on day-part targeting“. How to make better use of... [...]

Ginny Marvin says, “In another historic high, internet advertising revenues in the US topped $13.3 billion in the first quarter of 2015. The latest numbers, issued in an interim quarterly report from the Interactive Advertising Bureau (IAB) and PwC US’s New Media Group, show ad revenues rose 16 percent year-over-year above Q1 2014’s $11.4 billion. “The rise in year-over-year figures is the direct result of brand and media agencies’ increasing commitment to digital marketing,” said David Silverman, a partner at PwC US. “It is clear that interactive has become an imperative in... [...]