Sophia Smith says, “Google set the deadline of April 21, 2015 for an update in its algorithm which checked whether a website is mobile friendly or not. Mobile friendly websites which allow users to browse without having to zoom in and out can expect to get a boost in rankings. On the other hand, those websites which are not mobile friendly and offer a suboptimal user experience can expect to see a sharp drop. This update, dubbed as “Mobilegeddon”, will affect searches in all languages. Google has opined recently that the effect of this update is expected to be greater than its Panda or Penguin... [...]

Tessa Wegert says, “Relevance. In digital marketing, it’s what brands covet and what publishers strive to provide. Relevance is the driving force behind behavioral marketing, contextual advertising, native — and virtually everything in between. A recent study from Cisco on shopping behavior found that the majority of consumers welcome — and even expect — hyper-relevant content and special offers from retailers. A similar survey from Accenture found 49% of consumers “would not object to having their buying behavior tracked” if it would allow brands to deliver more... [...]

Tessa Wegert says, “Relevance. In digital marketing, it’s what brands covet and what publishers strive to provide. Relevance is the driving force behind behavioral marketing, contextual advertising, native — and virtually everything in between. A recent study from Cisco on shopping behavior found that the majority of consumers welcome — and even expect — hyper-relevant content and special offers from retailers. A similar survey from Accenture found 49% of consumers “would not object to having their buying behavior tracked” if it would allow brands to deliver more... [...]

Derel S. says, “Security is one of the most daunting challenges for businesses today. Maxifier, a provider of performance optimization for premium publishers and media buyers, has introduced a new detection solution to identify fraudulent ad inventory. Part of its buy-side optimization platform – ADMAX TRADE, Maxifier’s new solution analyzes campaign data to identify any performance anomalies signifying the likelihood of fraud across multiple levels including placements, sellers and publishers. Advertisers will be able to leverage the new detection solution to generate reports that... [...]

Chow says, “Advertising on the Internet takes on so many different forms these days. You’ve got the regular banner ads that have been around since the very early days. You’ve got sponsored content on nearly all the social networks. You’ve got pre-roll ads in YouTube videos, you’ve got email marketing, and you’ve got sponsored links on your search engine results page too. And while reports of the death of the traditional banner ad have been greatly exaggerated, its relevance in this modern age of the Internet may be waning. Click-thru rates on these banners may not quite be what they... [...]

Sumita says, “Using social media to market a brand can be tricky, and it only gets more complicated when social CRMenters the picture. Once a social media presence has been established, there’s a good chance that customers will start using it as a way to reach out with their problems, questions, or concerns. Before long, the social media channels that were meant to market and brand your company turn into a platform for social CRM”. When to Separate Social Media Marketing from Social CRM Tweak Your Biz  [...]

Sumita says, “It is good to focus on the larger picture in your eCommerce business. However, neglecting a few small things can highly destroy all your efforts. As you always focus on macro conversions, have you ever thought of looking at the micro sides? Micro conversion is an important part of the pre-macro converting process. Micro Conversion – Your Smart Website Conversion Technique Checking the progress at the initial stage of business always yields better results. And micro conversion helps you to measure such progress and accomplish your other goals. They are complete conversions of... [...]

Rahul Sharma says, “One of the most important goals and performance metrics for business blogging is the expansion of the network consisting of individuals who locate, interact with and share unique blog content. Including critical business website features into your blog and adding to the SEO relevance of the same is important. However, what’s also important is to adopt an optimized approach to an increasing blog community and it relies on an understanding of who the target audience is and what sort of information objectives they have instead of simply focusing on what the brand seeks to... [...]

Ayaz Nanji says, “Native ads in digital news feeds receive significantly more visual attention from consumers than banner ads do, according to a recent report from Sharethrough and Nielsen. The report was based on data from a study in which mock banner and native ads from five advertisers were shown to participants in a video simulating the experience of scrolling through an editorial feed. Using a combination of EEG data—measurements of neural activity in the brain—and eye tracking, Nielsen quantified where and how the participants’ focus was directed. In-feed native ads in the... [...]

eMarketer team says, “Ad spending is shifting to digital, in the US and around the world, as marketers follow eyeballs to desktop, laptop and mobile screens. Please join eMarketer for a free webinar as we explore how consumers are spending their time in the fragmented media landscape, not to mention how they’re making their purchase decisions—information that’s critical to determining how budgets are allocated across offline and online channels. Register here. The webinar will address these key questions: How are consumers spending time with media and devices? How do US ad spending... [...]