Simon Horton says, “A Forrester Research report indicates that eCommerce sales in the U.S. are expected to hit $279 billion in 2015 as buyers spend more time online. Considering the immense market opportunity it provides, it’s no wonder that more and more businesses are moving towards online retailing. However, launching an eCommerce store is daunting and challenging and selling online is an even more demanding task. You need to optimize your shopping cart for better performance. Besides, it is important to invest time and effort in customer engagement, which is one of the most significant... [...]

DIY Marketers team says, “When it comes to Google and business, it can be a make or break relationship. Being considered an authority site on Google is an all-time priority.  But here’s the rub, you can’t BUY authority.  You have to earn it.  And just think from the perspective of a “searcher” on Google — don’t you want to TRUST the results you get?  Of course you do – and what’s the point of creating some illusion of authority if it doesn’t ultimately convert to new customers?“. The Key Ingredients to Google Authority Ranking Success Tweak Your Biz  [...]

Marry Warner says, “I have spent years in the digital marketing industry while working under different banners and roles (i.e. agencies, in-house, remote and as a consultant). One thing that I faced for almost 90% of the time was, most businesses did not have the kind of website that communicated effectively with its visitors. The most difficult part is to make someone understand the fact that their current website is not ideal for commercial growth and conversions through online channels. Obviously, it is almost impossible to come up with a format that works for all kinds of websites and businesses,... [...]

eMarketer team says, “Ad spending is shifting to digital, in the US and around the world, as marketers follow eyeballs to desktop, laptop and mobile screens. Please join eMarketer for a free webinar as we explore how consumers are spending their time in the fragmented media landscape, not to mention how they’re making their purchase decisions—information that’s critical to determining how budgets are allocated across offline and online channels. Register here. The webinar will address these key questions: How are consumers spending time with media and devices? How do US ad spending... [...]

Tim Nichols says, “Online advertising has come a long way from the tacky, blinking banner ads of the 1990s. Today, sophisticated, highly targeted online ads are delivered through a plethora of digital channels, from search engines to mobile apps – and a growing number of marketers are reaping the benefits. With the right strategy, savvy tools, and smart resource allocation, even the smallest of businesses can take on the giants of the online advertising world. Here are a few small changes you can make to improve your online advertising and make your digital dollar stretch a little further: 1.... [...]

Ginny Marvin says, “Today, Google announced that display ads created in Flash now will be converted automatically to HTML5 to make them eligible for viewing on mobile devices and browsers that do not support Flash. The feature was originally announced last fall among a slew of updates designed to make Google’s display formats more mobile-friendly. The ads will be converted when advertisers upload Flash ads to AdWords directly or through third-party tools. Until now, Google displayed a static image backup of an ad where Flash wasn’t supported. Now the ads will display as fully interactive... [...]

Jonah Goodhart says, “Brand marketers are shifting their focus away from traditional digital metrics like the click and toward new metrics such as attention. How did we get here? Virtually every year there has been some sort of innovation: new ad sizes, formats, functionality, targeting and re-targeting techniques and programmatic buying methodologies. We have seen quite a transformation from the day the first 468×60 banner ad was put on a website and the user was encouraged to click. While the innovations in general have been tremendous, we have actually seen a surprising lack of innovation... [...]

Ian Harris says, “Find out why now is the perfect time to start programmatic display advertising. Now is a great time to start programmatic display advertising for three reasons: Few companies are doing it, so competition is nowhere near as fierce as other forms of online advertising. Those that grasp the potential are doing very well indeed. Many of those doing it are not doing it properly; some companies simply buy media through Real-Time Bidding (RTB) platforms, without taking advantage of the optimisations available. By finding an agency with transparent fee structures, you will be up... [...]

Gina Broom says, “If you have a Facebook page set up for your brand, (and let’s face it: by now, you should), then you’ll be familiar with the little “Boost Post” button. I’d like to take this opportunity to say that if you don’t have a Facebook page set up to promote your brand by now, then for goodness’ sake, get one now! Whether you’ve actually clicked that button or not, I’m going to go through it with you and let you know how to make the most of the best feature: highly targeted audience filtering. How Does the “Boost Post”... [...]

Mark Mars says, “Many businesses concentrate their social media marketing on the three most-used platforms: Twitter, Facebook, and LinkedIn. However, if you’re one of those businesses, you may be missing some tricks by not harnessing the potential of other social networks. This article will highlight five alternative options that may help to support your marketing strategy. 1. Tumblr Often, brands dismiss blogging site Tumblr for not being corporate enough, or being under the radar. But it now contains 217 million blogs and 99 billion posts. The network is most popular with 18-29-year-olds,... [...]