Chow says, “Unless you’re getting paid a decent salary to run a company blog, most of us bloggers could use some extra cash. Most of the time we’re doing all this blogging for kicks or as a way to promote a scrappy up and coming business. In short, any sort of additional income would be a welcome perk. While there are many ways to raise some quick cash, one of the more lucrative and intriguing options is earnings per click. If you’ve never heard of the term, it’s simple and powerful metric that’s used by affiliate networks to determine your earning potential. So, whenever a company... [...]

Tim Ash says, “Each year, digital marketers find themselves trying to do more with less. With mobile technologies maturing, analytics entering a decade of being democratized, and personalization technologies enjoying increasing adoption, online marketers have never needed to learn more and do more just to keep up. While new advancements and opportunities arise constantly, the beginning of a new year always seems to be a good time for planning and goal setting. If you share responsibility for the success of a website, here’s a list of seven ideas you may want to include in your 2015 resolutions. 1.... [...]

Chow says, “If we all had it the way we wanted, we would have every single person that visits our website make a purchase, every time they visit our site. Its too bad that in real life, the average conversion rate can be anywhere from 1% to 10%.  Obviously, this number will depend on the space you are in and how well you are running your site.  If we keep this in mind, we understand that we can’t really do much about what our own company sells(at least for the moment), but we CAN change how the website is being run. Lets take a look at some things we can do to make sure our conversion rates... [...]

Adam Weiss says, “The affiliate marketing industry marked its milestone 20th year in 2014, and it’s clear to see that it has traveled a long path since the launch of the first affiliate marketing campaign in 1994. Most notably this year, affiliate marketing saw several acquisitions and higher than expected growth rates. Looking Back At 2014 Predictions Around this time last year, we made a few predictions for 2014, three of which we can say certainly made their impact. Those predictions were: 1. Mobile Commerce Will Test the Strength of Affiliate Networks We saw mobile traffic truly test... [...]

Pamela Parker says, “Email is one of the most established forms of digital marketing, but that doesn’t mean it’s boring or stagnant. In fact, this year saw a lot of change in the business, as the major consumer ESPs adopted more stringent authentication technologies and Google introduced new interfaces and features for Gmail, including its mobile-centric Inbox app. Our expert contributors helped marketers roll with the changes. Following, the most trafficked Email Marketing columns for 2014 on Marketing Land: Everything You Need To Know About Gmail’s Auto-Unsubscribe by Tom Sather.... [...]

Lance Ulanoff says, “Technology and innovation can be frustrating to watch in action. That’s because there usually isn’t much action — just incremental change with occasional flashes of brilliance. But the only way to truly understand what’s happening and why is to keep watching. Breakthroughs from years ago are finally leading to real products and services today. Others are inching forward with the promise of big changes in 2015 and beyond. Of course, you have to know where to look. These are the tech trends that will matter in 2015″. 6 tech trends for 2015 that will change our... [...]

Amy Schatz says, “Federal regulators released new proposed rules Friday designed to make it easier for online video providers to get access to must-have channels, a change which ultimately could provide some relief for consumers tired of high cable bills. The agency proposed broadening the current definition for what constitutes a pay-TV provider — in technical jargon, a “multichannel video programming distributor” — to also cover online video distributors. The change would help companies like Dish Network, Verizon Communications, Sony and other companies hoping to launch a pay-TV... [...]

Barry Schwartz says, “Facebook is launching their own version of YouTube’s playlists, TechCrunch reports. Facebook now has a video tab available to all businesses that let them choose a selected video to be shown in the extra-large format with a live comment feed on their Facebook page. ABC News has this happening on their Facebook video page right now. Below the featured video is a playlist of other videos available to users to watch online”. Facebook To Launch YouTube-Like Playlists Marketing Land  [...]

Chow says, “To be a successful online publisher, you must be savvy about earning revenue. While that may seem like a pretty straightforward concept, it’s easier said than done. There are a number of different factors that play into your potential earnings per click (EPC), and in this post, we will explore four easy ways to help you improve your earnings. Find the Highest Paying Advertisers/ Brands If you want to generate the highest return on investment (ROI) for each of your clicks, you need to work out which brands are offering the highest payouts for your specific links. Additionally,... [...]

Business Insider is seeking an Associate Digital Media Strategist for its New York office. Stephanie Fogle says, “As the Associate Digital Media Strategist, you’ll be responsible for the following: Creating efficient media plans based on client’s budget and strategic objectives Communicating advertising specifications and creative lead times to advertisers and agencies Working in the inventory management system Creating Insertion Orders and adhering to defined business processes Collaborating with internal teams to create the best possible campaign for our clients”. Read... [...]