Lara O’reilly says, “Flickr CC/Henry BurrowsThe once-modest photo sharing app Instagram is beating Twitter on yet another front: Engagement. Earlier this month Instagram revealed it had overtaken Twitter in terms of users: 300 million to Twitter’s 284 million. Now there’s more evidence underlining Instagram’s dominant status versus Twitter. Data provided to Business Insider from social media analytics company Socialbakers shows Instagram is not only gaining traction in sheer numbers of users, but posts from the biggest brands on the photo app are receiving almost... [...]

Rebecca Lieb says, “Fundamentally, content has become bigger than marketing; it spans across the enterprise, particularly in public-facing divisions such as sales, customer care, recruiting, PR and product groups. All these constituencies have the capability to create and to distribute content, to contribute to the overall content pool, and to become part of the content circulatory system. But how does an organization foster a culture of content (CoC)? We identified the following seven success criteria. 1. Customer Obsession Guides Content An obsession with understanding customer wants,... [...]

Greg Finn says, “Looking to boost the exposure of your brand videos on Facebook? A new one-of-a-kind service from Virool has been launched today that helps brands market your Facebook videos off of Facebook completely. The benefit to brands are the engagement and views to the Facebook specific content. This announcement comes on the heels of reports showing that 80% of all video interactions on Facebook are occurring with Facebook video and the announcement that 1 billion video views are occurring everyday on Facebook. Other studies have shownthat Facebook’s video platform drives higher... [...]

Jennifer Wise says, “Smartphone adoption is surging. Your customers’ eyes are glued to their mobile screens. You want to get your brand in front of them. It’s time for mobile advertising. Sadly, executing on a mobile ad campaign isn’t as easy as deciding you need one. Not only do you have to fight for budget, and craft a mobile-first not mini-desktop campaign, but you also need to pick the right partner to deliver on your mobile advertising needs.  And while there is surely no shortage on vendors to select from, there is a lack of clarity into who actually does what. To navigate this... [...]

Kohki Yamaguchi says, “As the saying goes, the only thing that is constant is change. But in digital marketing today, change is not only constant but also rapid and all-inclusive, and applies not only to marketing practice but also the practitioners. The past few years have given rise to marketing technologists: those who are equally adept at marketing and technology. A recent study by Forrester profiled the “modern marketer” as a marketer who develops data-driven personas, employs intelligent targeting, understands the customer journey, leverages cross-channel measurement solutions,... [...]

Chow says, “One of the most common ways to monetize any website or blog is through display advertising. Banner ads typically come in a number of standard sizes, so you can design your WordPress blog to accommodate these formats accordingly. Whether you’re using AdSense or you want to promote an affiliate offer, however, you’ll want to vary up those display ads to keep your website looking fresh and to combat ad blindness. A simple way to randomize the ad that is displayed in any space on your site is with the Ads by datafeedr.com plugin”. How to Randomize Display Ads with DataFeedr John Chow’s... [...]

Ginny Marvin says, “Google still holds the lion’s share of mobile ad dollars, but that grip has been slipping. Google is set to lose 13 percent of its mobile ad market share globally this year, according to estimates released by eMarketer. Facebook, on the other hand, is projected to see its market share increase by nearly 11 percent. Twitter and Yahoo are also expected to post mobile ad share gains this year. (And, it bears pointing out that both Alibaba and Baidu saws significant surges in mobile ad share this year.) There is growing concern that Google won’t be able to strike gold... [...]

Seth Fiegerman says, “Facebook is ending the year on a high note. The company’s stock hit a new all-time high of $81.89 a share in midday trading Monday, an increase of about 2.5% on the day, which pushed the social networking company’s market cap to nearly $230 billion. The surge in Facebook stock came amid a broader market rally that continued into Monday. The Dow Jones Industrial Average was up as much as 0.47% in early trading. The Standard & Poor’s 500 was essentially flat on the day, but still hovering near an all-time high”. Facebook stock hits another all-time... [...]

Paul Cheney says, “If you’ve ever opened a Web browser, chances are you’ve visited The Huffington Post. That might be related to the fact that they (by a landslide) publish the largest number of viral stories on the Web, according to NewsWhip. One of my favorite things to do when I find out someone is the best at something isanalyze their method … and steal the hell out of it. So I ran a query through one of my favorite sites, BuzzSumo, a content analysis search engine (my description, not theirs), and pulled up HuffPo’s most shared content over the past year. Because you’re all marketers,... [...]

Soo Jin Oh says, “For marketers and agencies alike, 2014 was considered the year of mobile. There were countless articles, predictions and reports this year about how mobile advertising spend would increase across industries. According to eMarketer, total media ad spend in the U.S. saw its largest increase in a decade, and mobile was set to lead this year’s rise in total media ad spending in the U.S. with advertisers spending 83% more on tablets and smartphones than they did in 2013″. Mobile’s Promise For 2015 Marketing Land  [...]