Adam Hansen says, “We all know the power of social media traffic, and Facebook’s in particular. Building an engaged fan base on Facebook is a great way to interact with your most die-hard followers, increase website traffic and (hopefully) sales. But recent changes in the Facebook organic reach algorithms could have big effects on your website’s traffic and your social media. How It All Works Just like in the search engine world, there is paid and organic traffic on social media platforms like”. Decreasing Facebook Organic Reach: What You Need to Know Mark Ling’s  ’Affilorama’... [...]

Kevin says, “As far as basic tenants of SEO practice go, creating a quality link profile for a client’s site (or yours) is fundamental to the success of any SEO campaign. As basic as this practice is in the SEO world, it is astounding at how complicated many SEO’s seem determined to make it.  Which is why me and the guys over at FosterSEO created this article to summarize the necessities of link-building by outlining the aspects of quality links and how to avoid poor ones. First, let’s begin with the elements that determine the quality of a link profile: Relevance Links to your website... [...]

Niraj Bariya says, “B2B Lead Generation is the process that aims to capture and stimulate interests of clients to develop a company’s sales pipeline. While the buying process always goes through changes triggered by various factors, lead generation is a sure shot way of getting the brand heard and finding new buyers. In the highly competitive marketplace with several other players targeting the same demographics, B2B lead generation helps to build continuous relationships and long term growth opportunities among buyers. Using top quality tools it is a way for modern businesses to increase... [...]

Daniel Burstein says, “This blog post ends with an opportunity for you to win a stay at the ARIA Resort & Casino in Las Vegas and a ticket to Email Summit, but it begins with an essential question for marketers: How can you improve already successful marketing, advertising, websites and copywriting? Today’s MarketingExperiments blog post is going to be unique. Not only are we going to teach you how to address this challenge, we’re going to also offer an example to help drive home the lesson. We’re going to cover a lot of ground today, so let’s dive in. Give the people what they want... [...]

Adam Houlahan says, “If you have a few social media accounts already associated with your business, then you’ll understand the importance of keeping them updated. Google ranks websites and pages that have new and fresh content on a regular basis, and the same applies to social media. If you continually post to your Facebook and Twitter profiles you will more likely rank higher when searched for on Google compared to an account that hasn’t been active in years. But what if you are posting to your social media and not experiencing the conversion rate you wanted? There are a few things that... [...]

TYB team says, “There is no way the importance of a strong content marketing strategy can be overstated. While the web continues to grow, change and adapt to new technology, content is the only thing that has remained equally important. Information will always be sought after, entertainment will always be crucial, and content can provide both. More than that, content is versatile and as adaptive as the Internet itself. Just look at recent innovations that have become popular within the last couple of years, such as Vine and Google Hangouts on Air. One allows you to create mini clips strung together... [...]

Seth Fiegerman says, “Facebook may soon be able to understand you a bit better — or at least your voice. Facebook has agreed to acquire Wit.ai, a speech recognition and natural language processing service. The deal could help the social networking company develop voice features for Messenger and help the Facebook developer community. SEE ALSO: Facebook in 2015: Drones, messaging and virtual reality, oh my! A rep for Facebook confirmed the deal in a statement to Mashable. “Wit.ai has built an incredible yet simple natural language processing API that has helped developers turn speech and... [...]

Yohana Desta says, “Don’t go to bed with Twitter in 2015. With the new year comes a new you — on social media, at least. As 2015 rolls around, it’s time to once again come up with resolutions you absolutely, definitely, totally will not break. When it comes to social media, there are probably a million new things we could all be working on. From trying new networks to keeping social media out of the bedroom, here are seven resolutions you can work on in 2015″. 7 social media resolutions for 2015 Mashable  [...]

Karissa Bell says, “New Year’s resolutions are tough. Though we may start the year with the best of intentions, old habits die hard and too often we’re back to our old ways by spring. But when it comes to keeping those pesky resolutions, your smartphone can actually be your best friend. Whether it’s finally getting in shape, cleaning out your closet or learning a new language, there are plenty of apps that can help you accomplish your goals throughout the year. We’ve rounded up a few of our favorites, below, that will help you stay on task, no matter the goal”. 8... [...]

Damian Wolf says, “n today’s world of marketing, good and quality advertisement means literally everything. Along with availability, it represents the one key thing that separates you from the rest of your competition. Speaking of availability, the ever-growing Internet network is the main source of information about your company, and it is unthinkable that your company doesn’t have its own web site. In order to have a quality site, you will need web-hosting, and in this article, we will give you the key things you need to pay attention to, in order to avoid wasting time and money. Feel... [...]