Google has announced the launch of new Advertising Solutions Center for online advertisers. The Think with Google team says, “As more and more people rely on multiple devices to make decisions, the customer journey has become more complex. Too often marketers concentrate on single points of contact within that journey, losing sight of their true marketing goals. To help you keep track of the big picture, we’ve created the new Advertising Solutions Center. Watch Google VP Jason Spero discuss five key marketing objectives that will help keep you focused on the entire consumer journey”. Google... [...]
Archive for the 'Google Advertising' Category
Google advertising is one of the most preferred ways to promote your products and services online. With your presence on Google’s multiple platforms, you can grow your sales. Search Engine Land has shared five useful tips to help you optimize your Google ads for better results. The SEL team says, “We’ve put together a list of five essential tips to help optimize your Google Ads campaigns and get the most from your ad dollars. Measure lost impression share Running a successful Google Ads campaign is heavily dependent on the data that you can gather on behalf of your campaign. When... [...]
Well-designed remarketing campaigns can help you to increase your sales. With Google ads remarketing tools you can further enhance your sales. Search Engine Journal contributor Brooke Osmundson has shared a five-step process to launch your Google ads remarketing campaign. Osmundson says, “When remarketing campaigns are executed with thoughtfulness and intent, incremental conversions and sales can be fruitful. It is a chance to re-engage your target audience and get a second chance at their attention. To launch an effective Google Ads remarketing campaign, the success comes within the setup. Below... [...]
Real-time marketing is the process of creating a marketing strategy focused on up-to-date or ongoing events. Social media platforms have created a great opportunity for running real-time marketing campaigns. Jerry Dischler, Vice President, Product Management at Google Ads has shared three benefits of real-time marketing. Dischler says, “Changes in consumer behavior have always resulted in adjustments to marketing strategies. COVID-19 has shown how quickly consumers’ interests, expectations, and purchasing behavior can shift—and with it, an ebb and flow in demand for products and services.... [...]
Google provides multiple advertising options to promote your business on its network. Gmail advertising is one such option. The company has also introduce Google Discovery ad format. Seer Interactive’s Kristine Meere has published an article to help you choose whether you should choose Gmail ads or discovery ads for your business. Meere says, “Like Gmail Ads, Discovery Ads are placed on the Gmail UI. However, we’ve seen Discovery Ads drive 7x more clicks than Gmail Ads at a -29% lower CPC and +90% higher CVR. So the question begs to be asked – is it time to ditch... [...]
Search engine optimization is the key to grow your business online. By correctly understanding the Google Search algorithm you can craft a strategy that helps you to reach your business goals. Digital Marketing Depot is hosting a webinar on ‘How to Look Beyond Google for the Search Intelligence You Need’ on Thursday, February 27, 2020 at 1.00 pm EDT. DMD team says, Join our paid search experts to hear how you can supplement Google’s existing PPC tools with the competitive intelligence you need to better understand the search landscape. You’ll hear how to use AI and automation... [...]
By using Google advertising solutions you can expand your online reach and create more sales. Since Google offers a variety ways to advertise your products and services it is quite a task to choose the format your business needs. Digital Marketing Depot is hosting a webinar on ‘Google Ads & Phone Call Conversions’ on Tuesday, February 25, 2020 at 1.00 pm EDT. Attend this webinar and learn: Google Ads formats and best practices to drive callsData-driven optimization strategies to ensure the best resultsHow to use Google Ads automation to drive the right callsPersonalization... [...]
Google sent emails to its advertisers on Thursday. It informs them about substantial changes coming to Google Partners. To share more information on this, Search Engine Journal contributor Greg Finn has published a new podcast ‘What Google Partners Changes Mean For Agencies & Clients’ featuring Andrea Cruz of KoMarketing. Finn says, “For this week’s edition of the Search Engine Journal Show, we have a special episode. It’s me Greg Finn, a co-host over at Marketing O’Clock on the SEJNetwork, taking a crack at the first-ever pod panel here on the... [...]
Google’s AdSense program is one of the most popular advertising solutions used by online publishers. This program offers monitory rewards for displaying online ads. Blogging Wizard’s Colin Newcomer has shared an article highlighting 15 best Google AdSense alternatives to make money online. Newcomer says, “Looking for the best Google AdSense alternatives to help you monetize your website? While AdSense is definitely the biggest name in display advertising, it’s far from the only option. Whether you’re looking for something to completely replace AdSense or... [...]
Search engine optimization is the key to grow your business online. By correctly understanding the Google Search algorithm you can craft a strategy that helps you to reach your business goals. Digital Marketing Depot is hosting a webinar on ‘How to Look Beyond Google for the Search Intelligence You Need’ on Thursday, February 27, 2020 at 1.00 pm EDT. DMD team says, Join our paid search experts to hear how you can supplement Google’s existing PPC tools with the competitive intelligence you need to better understand the search landscape. You’ll hear how to use AI and automation... [...]