Google has published ‘A guide to common Ad Manager policy questions’ to help marketers achieve better results from Google ads campaigns. John Brown says, “Ad Manager program policies help ensure we preserve a healthy digital ecosystem for the benefit of all users, advertisers and publishers. But we know we can do more to help Ad Manager partners better understand our policies. So, to answer some common questions, we’re sharing a new infographic with important information on: The role of advertising policies for Google’s advertising platforms Most frequently faced policy violations Resolving... [...]
Archive for the 'Google Advertising' Category
With well-designed Google ads, you can take your online holiday sales to a new level. Its time to start working on it. Practical Ecommerce contributor Matthew Umbro has shared five steps to prepare Google ads for 2022 holidays. He says, “We’re halfway into 2022. Now is the time to prepare Google Ads accounts for the upcoming holidays. In this post, I’ll list five steps to generate better results while streamlining management during the busy period. Set Up Enhanced Conversions The benefits of Enhanced Conversions are mainly to track conversions when cookies are restricted. By adjusting... [...]
Search Engine Land contributor Amanda AI has answered an important question related to Google advertising: What’s the biggest hidden secret in Google Ads? She says, “Marketers are increasingly turning to automation to unlock new growth opportunities. Automated ads are quick, easy and simple to use. However, in a world of smart and automated strategies, optimizing advertising campaigns that outperform the competition can be challenging. Can marketers influence a smart or automated strategy? The answer may surprise you. A “secret” or not well-known tactic when it comes to Google Ads is... [...]
Search Engine Land’s Barry Schwartz has published a post reporting Google’s new featured snippet layouts test run. He says, “Google has recently been testing new formats, layouts and interfaces for its featured snippet slot in the search results. Generally, Google shows a single source for a featured snippet but since 2018 Google has occasionally shown multifaceted featured snippets for some queries. Many featured snippets. Google is testing showing many featured snippets, more than one, more than two – but up to four different featured snippets. Here are some tests spotted... [...]
Hero blog contributor Kate Priestman has published ‘The Ultimate How-to Guide on Google Ads A/B Testing’ to help marketers improve Google advertising revenue. She says, “Different kinds of marketing require different parameters for testing. If you’re testing keywords on a landing page, your tests will be very different from mobile compatibility testing for the same page. Where to Start Start by looking at what your campaign entails and deciding what its focus should be. This will tell you what kind of test you need. If you’re looking at the features of an ad, like its headline,... [...]
WordStream contributor Susie Marino has published ‘The Complete Survival Guide to Google Ads for Small Business’. The five-point guide covers useful information on budgeting, building local awareness, driving leads, improving ROI and achieving growth. She says, “Small businesses need their advertising dollars to stretch further. Contrary to popular belief, small budgets absolutely can compete with big spenders in Google Ads, you just have to know where to look: 1. Choose the right keywords Your keyword strategy is your key (no pun intended) to maximizing your advertising budget,... [...]
Google’s smart bidding technology recognizes when, where, and how much to bid based on the likelihood of achieving a conversion. And it’s able to do it instantly, every time. Portent contributor Sabrina Souza has published an article highlighting Google’s Smart Bidding. She says, “Automation in search engine marketing is ever advancing, especially when it comes to your campaign’s bidding strategy. Google smart bidding has been around since 2016 and has continuously improved over the years to become even smarter and more effective at driving your business goals. Factors (“signals”)... [...]
Search Engine Land has made available the replay of the ‘Google Ads Conversion Masterclass: From Clicks to Calls to Revenue’ webinar. The SEJ team says, “Have your Google Ads results plateaued in 2022? If your conversion rates need a boost or you’re struggling to reduce CPA while increasing revenue, you’re not alone. Join the Google Ads experts from Paid Search Magic and Invoca for this webinar to learn the latest best practices for jumpstarting Google Ads ROI in 2022. You’ll learn: The keys to Google Ads search success in 2022 Common mistakes that hurt Google... [...]
By creating attention-grabbing Google ads, you can increase your sales resulting in better business growth. DealerOn, Inc. contributor Justin Robinson-Prickett has shared four useful tips to optimize your Google display ads. He says, “Are your display campaigns optimized on the Google Display Network? If not, you could be losing out on traffic right now. Today, we’re going to over the 4 questions you need to be asking whenever you set up a Google Display Ad. Number one. Are your campaigns set up correctly? To ensure your campaigns get off on the right foot, there are a couple steps you... [...]
Advertising on Google helps you extend your online reach and make more sales online. By tapping in the most popular ad formats, you can make the most of your advertising efforts. Koozai contributor Ellie Spinks has published an article highlighting 10 reasons your Google ads aren’t showing. She says, “Looking for your ad but can’t seem to find it showing anywhere? Today I am going to talk your through 10 reasons why your Google Ads might not be showing and what you can do to start seeing them again. 1. Campaigns/Ad Groups/Keywords/Ads are paused The first step to check is that you have... [...]