RankRanger has published a new podcast episode ‘Is Amazon Targeting SMBs with Search Ads?’. Listen to this podcast to learn: How Amazon might be leveraging Search Ads to compete with local suppliers in unexpected ways What Amazon’s paid search strategy implies about the overall direction of the platform How Amazon’s use of search ads might impact a competitor’s ad budgets negatively. Is Amazon Targeting SMBs with Search Ads? RankRanger  [...]

Koozai has published ‘The Beginner’s Guide to Designing Display Ads’ to help you design effective ads for your Google Display Network campaigns. Daria Kolowca says, “Before making any design decisions it is important to consider what the goal of your ad campaign is.  Is it to increase brand awareness, to provoke interaction from the user or a completely different goal altogether? The intent of your campaign will have a strong influence on the design of your ad and it is important you have this mind when making design decisions. These campaigns are usually used for reach purposes,... [...]

Google local inventory ads enable marketers to connect Google’s millions of online users to your offline products. Marketin Week has published a new guide ‘Complete guide to Google local inventory ads’ to help you efficiently use the Google local inventory ads. This guide will help you learn about: The difference between local inventory and multi-channel ads Required data feeds and formats How to maximize your LIA campaigns Handy tools to help track conversions. Complete guide to Google local inventory ads Marketing Week  [...]

Google advertising enables you to reach the people who are looking for the products and services you offer. To make successful ads, you need to learn what works in Google advertising. MOZ has published a new Whiteboard Friday video ‘Google Ads Mistakes to Avoid’ featuring Dana DiTomaso. The MOZ team says, “Contrary to popular belief, SEO and PPC aren’t at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this informative Whiteboard Friday... [...]

Google Ads keyword match types inform Google when and where to show your ads in the search results. Google keyword match types also help you to determine which searches cause your ads to appear in results. Hallam’s Martin Jones has published ‘A guide to Ads keyword match types’. Jones says, “It is vital to a PPC campaigns performance that the correct match types are used to target search terms. Incorrectly targeting your audience will directly damage your ROI. When using different keyword match types you need to consider your target audience on Google search. The largest... [...]

Carol Walport Product Manager at Google Ad Manager, has announced the addition of new interactive features to Google Audio Ads. The new features will allow publishers to easily monetize their audio content. Walport says, “To help publishers monetize their digital audio content, Google Ad Manager is expanding support for audio ads with new features like Dynamic Ad Insertion for audio, programmatic monetization, and new audio forecasting capabilities. With these new audio features, publishers gain opportunities to monetize their digital audio content, advertisers are able to reach more relevant... [...]

Google advertising helps you to increase your brand awareness, reach more customers in the Google network, reconnect with visitors of your website and measure your ad performance. Search Engine Journal contributor Susan Wenograd has shared eight useful strategies to make more money from your Google ads investment. Wenograd says, “Here are eight of the most important (but often overlooked) elements when optimizing PPC campaigns. Some of these are more advanced than others, but if you implement these elements into your paid search efforts you should see a big improvement and make your business... [...]

Google’s responsive search ads allow advertisers to create ads that adapt to show more text—and more relevant messages to their customers. To make this ad format better, Google has added three new features to it. The Google Ads team says, “Responsive search ads use machine learning to deliver relevant messages to potential customers. In fact, advertisers who add responsive search ads to their ad groups see up to 10% more clicks and conversions.1 To help you engage consumers more effectively, we’re introducing new features to make responsive search ads even more relevant and easier... [...]

Practical Ecommerce contributor Matthew Umbro has published ‘Guide to Google Ads’ Automated Bidding Options’. This comprehensive guide will help you to gain an insight into the automated bidding options of Google advertising campaigns. Umbro says, “Automated bids in Google Ads remove control from advertisers and rely on Google’s algorithm for cost and performance. Google applies a variety of signals to do this. For manual bidding, advertisers can set bid modifiers by audience type, device, location, and time of day, as examples. But Google can automate bids by query, ad creative,... [...]

Hallam’s Jack Brown has published a step-by-step guide to linking Google ads and analytics in different accounts. Brown says, “Google Ads conversion tracking allows you to see how your campaign is performing in line with your business goals, but by linking Google Ads to Analytics you will be able to import Goals configured in Analytics as a conversion. In addition, it becomes possible to see how many people have visited your site from your adverts, which pages they visited, the amount of time they spent on your website, and where they exited your website. This will paint a better picture... [...]