The latest post on ‘ReadWrite’ is titled “How Yahoo Could Get Back In The Search Game”. Selena Larson says, “Google is the clear winner in Web search, but Yahoo still thinks it can make a dent in the market—even though Yahoo Web search technically doesn’t exist since the company handed over its search technologies to Microsoft in 2009. As Kara Swisher at Recode reported last week, Yahoo wants to convince Apple to make Yahoo Search the default search engine on iPhones, iPads, and other iOS devices. The strategy takes advantage of an ongoing rift between Apple and Google:... [...]

The latest ‘Web Marketing Today’ blog post is titled “Using AdWords Express to Reach Local Consumers”. Meliha Oztalay says, “In “Use Hyperlocal Advertising to Reach Nearby Consumers,” I suggested that Google AdWords Express can help attract local prospects. In this article I’ll address AdWords Express in more depth. Whether you are a national multi-location brand or a local small business, you will likely need a multichannel approach to be visible to the local consumers. The primary multichannel options are optimizing — for both organic rankings and to use advertising — (a)... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook Extends Its Lead In Social Referral Traffic, Shareaholic Data Shows”. Martin Beck says, “Facebook has extended its lead as the leading driver of social media referrals, according to Shareaholic’s first quarter social media traffic report. Facebook traffic accounted for 21.25% percent of the share of visits — a gain of nearly six percentage points over the social network’s December figure — on Shareaholic’s network of 300,000 websites. Shareaholic says its network gets 400 million unique monthly... [...]

The latest article on  ‘Marketing Land’ is titled “Report: Facebook Preparing Special Ad Targeting For World Cup”. Martin Beck says, “Aiming to cash in on the world’s most popular sporting event, Facebook is preparing to give advertisers a way to more precisely target soccer fans during the 2014 World Cup in Brazil. As reported Friday in AdAge, Facebook is showing its biggest advertisers a sales deck that offers up an audience segment that has shown interest in the World Cup, the first time the social network is creating a segment for advertisers related to a... [...]

The latest post on ‘Re/code’ is titled “Here Comes Facebook’s Ad Network: Mobile Ads Launching This Month”. Mike Isaac says, “Lots of people have wanted Facebook to build an ad network for a long time. Here it comes. Facebook will take the wraps off its plans for a mobile ad network at its“F8″ developer conference in San Francisco at the end of the month, according to multiple sources familiar with the matter. Facebook will pitch the ads to publishers and developers as a way to leverage the social network’s vast database of user information for better ad targeting. And... [...]

The latest post on ‘ReadWrite’ is titled “The Future of Social Media Is Mobile Tribes”. Matthew Brian Beck says, “The next big thing is getting smaller and smaller. Historically, our social media experience has been chained to the first-screen browser and the one News Feed to rule them all. We’ve been saturated with bloated content from overpopulated streams. We’ve been bombarded with updates and notifications from friends and family we love, pages we Like, accounts we follow, colleagues we connect with, and acquaintances that can’t even remember where we knew... [...]

The latest post on ‘ReadWrite’ is titled “Suddenly, Mobile App Install Ads Are Popping Up Everywhere”. Selena Larson says, “Developers love them, advertisers love them, and companies are raking in cash—all thanks to the little buttons in mobile advertisements that urge you to download an app. Twitter is the latest company to introduce these new mobile advertisements. Today the company announced that developers and advertisers can urge mobile Twitter users to download applications through these so-called app install ads, and reach up to one billion mobile devices through the... [...]

The latest article on  ‘Marketing Land’ is titled “Infographic: Which Is The Most Effective Digital Marketing Channel”. Danny Sullivan says, “Looking to attract new visitors online? Social, email, paid search and SEO are all attractive ways to bring in the audience. But some bring more visitors than others plus some convert better. The folks at Conductor have put together an infographic looking at the four major channels and how effective they are, compiled from various surveys. In summary: SEO: 54% discover new sites this way; just behind email for qualified... [...]

The latest post on ‘ReadWrite’ is titled “Microsoft’s Data Culture: It Just Might Work”. Matt Assay says, “No one would accuse me of being a Microsoft shill. Having grown up in Linux, I have a longstanding antipathy to Microsoft’s machinations against open source (which have been thawing of late, thankfully). But after more than 10 years of raging against the Redmond machine, I’ve also developed a profound appreciation for Microsoft’s ability to make difficult technologies approachable to average users. I’m therefore encouraged by Microsoft’s... [...]

The latest article on  ‘Marketing Land’ is titled “Reports: Mobile Traffic Up 50 Percent, M-Commerce Doubles”. Greg Sterling says, “Mobile web traffic has grown 50 percent over the past year and now represents more than 25 percent of all internet visits according to a study by Wpromote. The company looked at traffic to 35 of its client sites, including e-tailers, B2B industries and consumer services. Consumer services was the category with the highest percentage of mobile traffic at 33 percent. B2B sites had the lowest percentage of mobile traffic at 16 percent“. Reports:... [...]