The latest article on ‘Marketing Land’ is titled “Study: Integrated Search & Social Ads Double Conversion Rates & Lift Revenue Rates 26%”. Amy Gesenhues says, “In a new study evaluating search and social advertising campaigns, Marin Software confirmed paid search and social campaigns perform better when integrated, delivering double the conversion rates and a 26 percent increase in revenue per click. Based on data from Marin’s Global Online Advertising Index, the study found customers who clicked on both search and social ads had approximately two times... [...]
Archive for the 'Internet Advertising Tips' Category
The latest ‘Web Marketing Today’ blog post is titled “18 Ways to Segment an Email List”. Pamella Neely says, “Segmenting an email list is a proven way to boost results. There are many ways to segment. If you want to branch out beyond the basics, you’ll find plenty of ideas here for new ways to group your subscribers. If you haven’t done any segmentation recently, this list will give you plenty of inspiration to get started. By opens. Some email marketers squeeze more results from their campaigns by re-mailing subscribers who didn’t open the first time. The results from this can... [...]
The latest post on ‘ReadWrite’ is titled “With Gnip, Twitter Is Ready To Sell Your Tweets”. Selena Larson says, “Gnip was once a neutral provider of social data, but now that neutrality is gone, and it’s in the hands of Twitter. Twitter on Tuesday announced the acquisition of social data analytics startup Gnip, which is one of the only companies with access to Twitter’s firehose of data—all the tweets and activity streams on Twitter since the platform launched in 2006. The terms of the deal were not disclosed. Twitter will bring both the revenue and data streams... [...]
The latest article on ‘Marketing Land’ is titled “Simply Measured Offers Facebook Insights With Ads Report”. Martin Beck says, “Social media analytics provider Simply Measured is now offering its customers a Facebook report that merges analytics for organic and paid posts on the social network. Simply Measured said it is the first metrics platform to provide such a report: “Because of the intricacy and manual effort involved with stitching multiple Facebook APIs together (it takes one of our customers a day and a half each week!), most social marketers currently... [...]
The latest post on ‘ReadWrite’ is titled “Why Pinterest Is The Google Competitor You Weren’t Expecting”. Lauren Orsini says, “There are now nearly one billion “Place Pins” on Pinterest, the company said in an email Monday. And with that announcement, Pinterest moves one step closer to becoming a true search engine alternative to Google. Now, Pinterest’s Place Pins aren’t going to replace Google Maps anytime soon—or ever. But for users that would rather graze than pinpoint one exact spot, Place Pins are great for browsing various locales around the... [...]
The latest article on ‘Marketing Land’ is titled “Report: Facebook Is Giving News Publishers Free Mobile Ads”. Martin Beck says, “Well, it is called the News Feed. For at least the last six months, Facebook has been adjusting its algorithm to reward high-quality content and has admitted a strong bias toward news publishers. Now as Digiday’s John McDermott noticed last week, Facebook is placing what amounts to free ads for publishers in users’ mobile news feeds. McDermott noted that CNN’s growth in Facebook likes has soared by 1.2 million in the last month,... [...]
The latest article on ‘Marketing Land’ is titled “Report: Advertiser Revenue From Facebook Ads Rose 191 Percent YoY, 12 Percent From Paid Search”. Ginny Marvin says, “Advertisers saw revenue from Facebook advertising shoot up 191 percent year-over-year in the first quarter of 2014, while paid search drove revenue increases of 12 percent on the year. That’s according to Kenshoo’s quarterly look at ad campaigns run through the platform. A new infographic shows both paid search and Facebook advertising experienced strong year-over-year growth in the first quarter... [...]
The latest article on ‘Marketing Land’ is titled “Yahoo Q1 Beats Expectations, Search Stronger Than Display”. Greg Sterling says, “Today Yahoo posted quarterly revenues of $1.13 billion. That’s down 1 percent year over year but still modestly beat financial analysts’ consensus estimates. Revenue ex-TAC was up 1 percent. Non Non-GAAP net earnings per share were $0.38, which was flat but also beat expectations. The company has about $4.6 billion in cash on hand“. Yahoo Q1 Beats Expectations, Search Stronger Than Display Marketing Land [...]
The latest article on ‘Marketing Land’ is titled “Facebook Is Testing A ‘Pages Popular In Your Area’ Feature”. Martin Beck says, “Facebook is testing a new suggestion module on its right sidebar: Pages Popular In Your Area. The suggestion box, first brought to our attention Friday by online media strategist Samuel Edwards of Tenthwave Digital, has been appearing intermittently today for me. Results, as you would expect from an experiment, have been spotty, with pages for Eminem and Lil Wayne — by no means local for my Costa Mesa, California location — mixing... [...]
The latest ‘Web Marketing Today’ blog post is titled “SEO Is Dead; Web Marketing Alive and Well”. Melih Oztalay says, “When someone asks me about focusing on search engine optimization, the first thing I think of is that the individual is not familiar with today’s realities, in 2014, of web marketing. When asked, my response is an educational conversation that requires patience and asking the right questions to bring a business owner up to speed. This occurred recently, when I spoke to a training-related business owner who was looking for SEO help. I started out by learning more about... [...]