The latest article on  ‘Marketing Land’ is titled “The Three Layers Of Data And Analytics Success”. David Booth says, “With the data age well and truly upon us, the struggle to keep up is a challenge faced by virtually every organization. And in a time where the majority of marketers didn’t grow up with iPads or smartphones in hand, these can be difficult waters to navigate. Swimming In Oceans Of Data While everyone seems to agree that the sheer volume and expanse of data available today is key to unlocking business value, getting to the point where data is actually... [...]

The latest post on ‘ReadWrite’ is titled “What Facebook May Unveil At F8”. Selena Larson says, “Facebook is hosting its F8 developer conference on Wednesday—its first developer conference since 2011—so we’re expecting some big news to come out of the day-long event in San Francisco. The last F8 conference was very consumer-focused: Actor and comedian Andy Samberg made an appearance as Mark Zuckerberg, and later, the real Mark Zuckerberg introduced Facebook Timeline, the redesigned user profiles that changed how people viewed and used the social network. It’s likely... [...]

The latest article on  ‘Marketing Land’ is titled “How To Produce More Quality Content, More Quickly — Practical Tips”. Nate Dame says, “The practice of “content marketing” as we understand it today is still relatively young, and there are plenty of wrinkles to work out. One of the biggest issues we face is a simple question of production. Fifty-seven percent (57%) of content marketing professionals say they don’t have enough time for content, and 45% struggle with producing enough content, according to the Content Marketing Institute. Forward-thinking... [...]

The latest article on  ‘Marketing Land’ is titled “Twitter Gives Advertisers Another Option, Website Cards, To Drive Click-Throughs”. Martin Beck says, “Add another ad unit to Twitter’s deck: the Website Card. The new offering, which will be made available to all advertisers on mobile and desktop today, enables marketers to display rich content from a website on Twitter. The idea is similar to Lead Generation Cards rolled out last summer, but these cards are meant to drive traffic to a specific page on a website. Twitter’s blog post about the launch explains: Today,... [...]

The latest article on  ‘Marketing Land’ is titled “AOL Lands 450+ Million New Viewers In Microsoft Video Distribution Deal”. Ginny Marvin says, “Today, AOL announced a portion of its library of nearly 900,000 videos as well as original series and 15 channels will be available on Microsoft video platforms including MSN, and Bing Apps on Windows and Windows Phone. The video distribution deal, set to launch this summer, will give AOL broad access Microsoft’s audience. Microsoft claims MSN alone has an audience of 450 million unique visitors each month. In March,... [...]

The latest article on  ‘Marketing Land’ is titled “What Would Happen If Google Really Did Kill Google+?”. Danny Sullivan says, “Rumors are that Google might be planning to kill Google+ or at least put it into a Walking Dead-like “zombie” mode, as TechCrunch characterizes it — and something Google denies. There are some good reasons for Google to do this, and potentially, it could allow Google to better fight on the new social battlefield, that of single-purpose social apps. Let’s play out the scenario to imagine what might happen. The Rumor: Killing Google+ For... [...]

The latest article on  ‘Marketing Land’ is titled “Microsoft Revenue $20.4 Billion For Q3 2014 Beats Estimates; Search Advertising Up 38 Percent”. Ginny Marvin says, “In the first earnings report since Satya Nadella took the helm as CEO, Microsoft today announced revenue of $20.4 billion for third fiscal quarter of 2014, beating analysts’ estimate of $20.38 billion. Earnings per share came in at $0.68 per share, also beating estimates, which had pegged per share earnings at $.063. Revenue was essentially flat from the previous year and net income fell 6.6 percent... [...]

The latest article on  ‘Marketing Land’ is titled “Google Wallet & Apple Passbook: A Brand’s Next Best Friends”. Cezar Kolodziej says, “Recently, the industry has seen a considerable amount of buzz surrounding mobile wallet applications such as Google Wallet and Apple’s Passbook. Defined as an effective mobile solution for providing customer loyalty rewards and savings, there’s no question as to why these apps are becoming more popular. Even though consumers have expressed a desire for mobile offers, some brands and retailers have been slow on the uptake”. Google... [...]

The latest article on  ‘Marketing Land’ is titled “The Disconnect Between Transactional & Promotional Emails”. Cara Olson says, “Many major retailers do not send their transactional emails from the same email service provider (ESP) as their promotional emails. In fact, transactional emails are often delivered via an in-house solution or via the company’s e-commerce platform. Brands cite a variety of reasons for this, including: Transactional and promotional emails typically originate from two distinct systems They are managed from two different departments... [...]

The latest article on  ‘Marketing Land’ is titled “Researchers Say Online Sales Tax Caused 10% Drop In Amazon Purchases”. Amy Gesenhues says, “A 42-page paper published by researchers from Ohio State University claims Amazon shoppers in states that have enacted online sales tax lawshave reduced their spending on Amazon by 10 percent. Bloomberg.com reported on “The Amazon Tax” study which tracked the spending habits of 245,000 households that had spent at least $100 on Amazon during the first half of 2012 and followed their spending habits through 2013. According... [...]