The latest article on  ‘Marketing Land’ is titled “Marketers, Face Reality: There Is No “Easy” Button”. Muhammad Saleem says, “This column is an extension of the conversation I started a couple of months ago when I wrote about the difference between grabbing attention and getting people to care. Over the years, I’ve realized that sensationalism is the norm for the marketing industry — whether it’s a conference session, a blog post, an e-book, or a marketing firm pitching its services to a client, there is a tendency to create expectations that simply... [...]

The latest article on  ‘Marketing Land’ is titled “The Agile Marketing Revolution”. Andy Lombard says, “Faster, cheaper, better — this is the mantra of the impossible demand. At least, we’re told it’s impossible to get all three. As marketers, we want to unleash campaigns faster, see better results, and do all of it in a cost-effective way – and we’re always looking for tools and techniques that help us do just that. Lately, marketers have embraced a new marketing paradigm that promises to do all that – and surprisingly, it comes from the tech world.... [...]

The latest article on  ‘Marketing Land’ is titled “The 4th Wave Of Content Marketing: Marketing Apps”. Scott Brinker says, “Last month, I introduced the concept of marketing apps — more interactive features that marketers could deploy across their websites and campaigns to better engage prospects. As a follow up, I’d like to share some ideas with you about how such responsive web marketing apps can have a tremendous impact on the evolution of content marketing in particular. I propose that we’ve seen three waves of content marketing on the web, and that... [...]

The latest article on  ‘Marketing Land’ is titled “Twitter Is Testing A Way To Encourage More Video Sharing”. Martin Beck says, “Twitter appears to be testing a feature to encourage more video sharing on its network. The test — first reported by Peter Kafka in re/code and apparently limited to the Twitter iOS app — prompts users to post a trailer clip from Seth McFarland’s upcoming “A Million Ways to Die in the West” movie when they start typing in the hashtag, “#AMillion …” The video clip is apparently not an ad — it’s labeled “A Video provided... [...]

The latest post on ‘Re/code’ is titled “Twitter Experiments With a New Video-Sharing Feature”. says, “So it doesn’t look like Twitter is going to get into the audio business, after all. But Twitter has liked video for quite a while. And it looks like it’s experimenting with a new product that could encourage more people to use it as a video platform — a feature that makes it easy to embed, display and play clips on phones. The best way to play with the feature — pointed out to me by a helpful tipster — is to pick up an iPhone, open the Twitter app and start composing... [...]

The latest article on  ‘Marketing Land’ is titled “Study: Google Takes The Lead As World’s Most Valuable Brand While Apple Drops To #2”. Amy Gesenhues says, “After holding the No. 1 spot for three consecutive years, a recent study of the top 100 most valuable global brands revealed Apple now ranks second to Google. Commissioned by communications services group WPP, the study conducted by Millward Brown found Google’s brand value has increased 40 percent year-over-year, now worth $159 billion. Meanwhile, Apple’s value has slipped 20 percent according to the... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook Now Selling Premium Video Ads In Select International Markets”. Martin Beck says, “Facebook’s auto-play video ads are going international. The social network announced today that it will start selling “Premium Video Ads” in Australia, Brazil, Canada, France, Germany, Japan and the United Kingdom. But not just to anyone. In keeping with its slow-play plan when it launched the product in the United States in March, Facebook said will offer the ads to a limited group of advertisers. The 15-second ads... [...]

The latest article on  ‘Marketing Land’ is titled “Pinterest Offers A Deeper Look Into Business Insights for Selected Marketing Technology Partners”. Martin Beck says, “Marketers who covet Pinterest’s audience now have more advanced intelligence gathering options. The visual bookmarking site announced today that it has opened up its Business Insights API to a selection of technology marketing companies. Pinterest is providing the data to firms, such as Salesforce (Exact Target Marketing Cloud), Hootsuite,Spredfast, Percolate, Piqora, Curalate and Tailwind,... [...]

The latest article on  ‘Marketing Land’ is titled “How To Use Social Media & Blogs For Powerful Call-To-Action Marketing”. Danielle Wiley says, “Blogs, Facebook, Instagram, Twitter, Pinterest — more and more, these are the places where people are talking about goods and services. Technorati’s 2013 Digital Influence Reportconfirms the growing trend of consumers turning to blogs and social media when looking to make a purchase, thanks to the trust and clout carried by online influencers. No one would argue against the power of blogs or social media to create... [...]

The latest article on  ‘Marketing Land’ is titled “Google Adds More Recommendations To Its PageSpeed Insights Tool”. Barry Schwartz says, “Google announced they’ve updated their PageSpeed Insights Tool to included five new recommendations around mobile usability and speed. The new recommendations include: Configure the viewport: Without a meta-viewport tag, modern mobile browsers will assume your page is not mobile-friendly, and will fall back to a desktop viewport and possibly apply font-boosting, interfering with your intended page layout.Configuring the... [...]