The latest article on ‘Marketing Land’ is titled “Oracle Pools Its Acquisitions, Enters The Marketing Cloud Arena”. Ginny Marvin says, “Oracle has launched the Oracle Marketing Cloud, a platform combines the capabilities of its acquisitions such as Eloqua,BlueKai, Compendium and Responsys along with Oracle’s Social Cloud. Now GM of the Oracle Marketing Cloud, Kevin Akeroyd said in the announcement that the new platform offers “a unified Modern Marketing platform with integrated cross-channel marketing, content marketing, social marketing, and data management... [...]
Archive for the 'Internet Advertising Tips' Category
The latest article on ‘Marketing Land’ is titled “Facebook Upgrades Video Metrics To Track Duration Of Views & Audience Retention”. Martin Beck says, “Aiming to give page owners and advertisers a better read on how videos are resonating with customers, Facebook is upgrading its video metrics offerings. Currently, Facebook shows you only how many people started watching a video. When the upgrade rolls out in the “coming weeks,” Facebook said, you’ll be served information on video views, unique video views, the average duration of the video view and audience... [...]
The latest post on ‘Copyblogger’ Blog is titled “Is Native Advertising Ethical? (It Depends On Who You Ask)”. Demian Farnworth says, “Let’s see. A dubious six-page insert in the Denver Post appears one Sunday. You flip through it and see articles like “Reclamation helps balance environment and energy needs” and “Colorado environmental regulations serve as model for rest of the U.S.” The section is labeled “Advertising Supplement to the Denver Post” and looks, design-wise, somewhat different from the rest of the Post, but clearly intended to look like a Post article”. Is... [...]
The latest post on Buffer blog is titled “The Social Media Frequency Guide: How Often to Post to Facebook, Twitter, LinkedIn And More”. Kevan Lee says, “Subway has this sandwich with Fritos on it. I know this because their commercials play constantly on my TV and computer such that I nearly have the ads memorized. Every time their commercial airs, Subway is flirting with the fine art of frequency. How often is too often to share with your audience? Social media marketers face the same dilemma. We want to connect with followers without driving them away. We aim for the perfect... [...]
The latest ‘Web Marketing Today’ blog post is titled “Do-it-yourself SEO: Importance of Title Tags”. Andy Curry says, “My previous two articles explained some basics of search engine optimization. In “How to Get Traffic to your Website (via Google),” I reviewed how Google and other search engines identify content on a site. In “Do-it-yourself SEO Starts with On-page Optimization,” my article last month, I explained the beginnings of optimizing a web page. This article continues with on-page optimization. On-page optimizing means you are putting items in your website so that... [...]
The latest post on ‘Re/code’ is titled “Mozilla Offers an Idea for Solving Net Neutrality Problem”. Amy Schatz says, “Nonprofit software maker Mozilla entered the fray in the continuing fight over net neutrality protections for the Internet Monday, offering up a variation of an old proposal to re-regulate broadband lines under rules written for phone networks. Mozilla says that the FCC shouldn’t look at an Internet line only as a relationship between an Internet provider and a subscriber. Regulators should formally recognize that there’s a third party involved: Content... [...]
The latest post on ‘Re/code’ is titled “Google Targets Amazon With Free Same-Day Delivery in N.Y. and L.A.”. Jason Del Rey says, “Google just threw down the gauntlet in the same-day delivery wars, launching its Google Shopping Express service in Manhattan and parts of Los Angeles and offering free same-day delivery for the first six months. The service, previously available only in the San Francisco Bay area, delivers groceries and other goods from the likes of Costco, Target and Walgreens, and usually costs $4.99 per store visited“. Google Targets Amazon With Free Same-Day... [...]
The latest article on ‘Marketing Land’ is titled “Top Tips For Optimizing Your Content: 9 Experts Weigh In”. Arnie Kuenn says, “As 58 percent of B2B marketers plan to increase their content marketing spend over the next 12 months, the amount of content created and published will continue to grow. With that, content optimization is becoming increasingly important, as even great content can’t produce results if your audience doesn’t find it. However, many publishers struggle with content optimization and finding the balance between optimizing your content for... [...]
The latest post on ‘ReadWrite’ is titled “How Ads In Mobile Apps Could Send Facebook’s Revenue Soaring”. Dan Rowinski says, “Amid all of Mark Zuckerberg’s iconoclasm Wednesday at Facebook’s F8 developer conference, it was easy to miss the biggest news for the company—and the mobile world it hopes to dominate. Yes, throwing out Facebook’s “move fast and break things” philosophy is significant, as is anonymous login. But of far more financial consequence, both for Facebook and the developers it courted at F8, is the Facebook Audience Network”. How... [...]
The latest article on ‘Marketing Land’ is titled “Google+ Breaks Into The Top 15 Mobile Apps — comScore”. Greg Sterling says, “Yesterday afternoon comScore released its US smartphone and mobile app rankings for March. Interestingly the company appears to have discontinued its ranking for mobile websites and is now only reporting on the top apps. In terms of smartphone marketshare, the story remains largely unchanged over the past six months, except that Samsung continues to incrementally gain share among Android OEMs. The firm gained almost a point since December”. Google+... [...]