Google’s Ads interface makes it easy for the advertisers to manage their ads. Marketing Land columnist Mona Elesseily has shared some useful tips about using the new Google Ads interface. Elesseily says, “Google is in the process of rolling out their new Google Ads interface. This is the second time Google has said they’d roll out the update and this time they mean it! In this article, I’ll talk about some of my likes, dislikes and general experiences with the new interface. Here are some initial comments to get us started: 1. Schedule time to adjust to the new interface. As... [...]
Archive for the 'Internet Advertising Tips' Category
AdWeek is hosting a webinar on ‘Mobile Creative Doesn’t Have to Suck: Develop Ads That Actually Engage Your Audience’ on Tuesday, November 20 at 1.00 pm EST. The AdWeek team says, “Brands and agencies of all types seem to have the same struggle these days: delivering compelling mobile ad experiences. It may be less about the format and more about the creative. After all, far too many marketers are still doing things like repurposing their desktop ads. But mobile as afterthought simply doesn’t work. You’ve got to create better ads that are designed for mobile experience... [...]
Google’s Director of Product Management Kishore Kanakamedala has announced new innovations to the Google Ads platform. The new updates allow the advertisers to easily manage their messages. Kanakamedala says, “With the busy holiday season ahead, we’re investing in new ways to help you work smarter and exceed your omnichannel goals. Check out the innovations we unveiled today at SMX East. Easier ways to manage your messages It’s no surprise that messaging has become a big part of our modern lives. If you’re inviting a friend to “Friendsgiving” dinner, you’re probably... [...]
Advertising with the availability of multiple options has become easier and affordable for all kinds of businesses. With the growth of Internet-based services it has become very easy for the small businesses to get their products and services promoted. Entrepreneur contributor AJ Agrawal has shared seven tips to help small businesses rightly allocate their advertising budgets. Agrawal says, “Whether your company is just starting out or has been in business a while, and whether your budget is large or frugal, allocating your advertising budget the right way helps you make the most of it and... [...]
The Recode team has published a podcast on ‘The tech industry needs to reckon with the dark side of advertising’ featuring Matt Mullenweg, the co-founder of WordPress. Eric Johnson says, “On the latest episode of Recode Media with Peter Kafka, Digiday President and Editor in Chief Brian Morrissey talks about how the digital media and marketing business is pivoting toward live events and away from Facebook growth-hacking. Morrissey says he’s happy to see the end of “flimsy, overly engineered media brands,” many of which were too dependent on other platforms to make money”. The... [...]
Online advertising needs to capture the attention of the viewers and motivate them to initiate an action. In such as the visuals and music play the ultimate role in making the ads irresistible. Econsultancy columnist Nikki Gilliland has shared four ways in which good music makes the advertisements memorable and more impactful. Gilliland says, “Some of the biggest advertisements in recent decades involve music, and not just in the form of jingles. Take John Lewis, for example, whose Christmas adverts are just as well known for their sentimental song choice as their storylines. There’s also... [...]
Online advertising plays an important role in maintaining your product sales. And Google has been the dominant player in online advertising with its AdWords platform. You might have used AdWords for your promotional tasks. It carries scripts that can give you wider scope to target the right mass. Econsultancy columnist Wesley Parker has shared four Google AdWords scripts that can help you make more sales this summer. Parker says, “In this post I’m going to share with you four great Adwords scripts that will help you increase conversion rates and make sure you’re responding to external... [...]
Digital Marketing Depot is hosting a webinar on ‘Advanced AdWords Strategies to Personalize Experiences and Drive Revenue’ on Tuesday, June 26 at 1.00 pm EST. The DMD team says, “Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors to acquire more customers at a lower CPL? The answer is personalization. There are new data-driven techniques you can use to target the right audience with the right AdWords campaign at the right time. The result is a relevant, frictionless experience... [...]
Digital Marketing Depot is hosting a webinar on ‘Advanced AdWords Strategies to Personalize Experiences and Drive Revenue’ on Tuesday, June 26 at 1.00 pm EST. The DMD team says, “Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors to acquire more customers at a lower CPL? The answer is personalization. There are new data-driven techniques you can use to target the right audience with the right AdWords campaign at the right time. The result is a relevant, frictionless experience... [...]
The pay-per-click (PPC) advertising enables the brands to get direct traffic from their ads displayed on search engine result pages. Relevant PPC ads can help you get the customers genuinely interested in your product or service. Search Engine Land columnist Amanda Krause has shared useful tips to improve your ad relevance with ZIP code-based geotargeting. Krause says, “If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in advertising overlap, self-competition and ad relevance. This article will focus on lessons learned to manage... [...]