The Nielson team has published a video interview of Imran Hirani, VP Client Consulting at Nielsen. Hirani shares some insights on making ads more rewarding. The Nielson team says, “With advertisers tasked with reaching and engaging with consumers across multiple platforms, it’s interesting to see many media buyers focus their media purchases on price rather than on how well it delivers to a desired audience. This is something that Imran Hirani, VP Client Consulting at Nielsen, has been following and spoke about with PhocusWire at a recent industry event. This shift, which he says has... [...]

Google AdWords, Bing and Facebook are the major platforms that offer PPC advertising option to the brands. According to an Entrepreneur magazine article, keywords that are expensive on AdWords are much more affordable on the Bing Network. To help marketers make most out of their Bing advertising efforts, Search Engine Land has offered four tips. The SEL team says, “Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more... [...]

Digital advertising is one of the best ways to boost your brand and sell your product. With a hots of advertising platforms it has become easy for the marketers to reach out a huge mass. Search Engine Land columnist Jacob Baadsgaard has shared four ways to help marketers improve their return on ad spending (ROAS). Baadsgaard says, “One of the main points behind online advertising is to drive sales for your business. This is particularly true when it comes to paid search. Most paid search campaigns are targeting potential customers who are fairly low in the funnel. A paid search click usually... [...]

Creatively designed advertisement is something you need to have to make people come over to your website and make a purchase. Google ads are being supported with the necessary tools for effective design but still knowing the ways of making them more attractive can improve your probability to attract customers. Entrepreneur contributor Perry Marshall has shared three ways to create effective Google display ads and landing pages. Marshall says, “Assuming you’re not a hands-on graphic designer, you have three good options when it comes to creating Google Display Ads and landing pages: 1.... [...]

Digital advertising is helping the brands and businesses around the world to grow their sales. With right alignment you can make your ads more influencing and improve your ROI. Marketing Land columnist Peter Minnium has shared ten tips to help marketers stay ahead in digital advertising. Minnium says, “In the last three decades, the evolution of the advertising industry has accelerated almost unimaginably. The gradual movement from print to radio, and then to television, has been replaced by the leaps and bounds of the digital age. If we are going to continue to meet the industry’s needs,... [...]

eMarketer has reported that more than 77.4% of websites use at least one third-party ad tracker. The company has cited Cliqz and Ghostery survey that covered 144 million webpages. The report further states that 16% sites are using 10 or more ad trackers. More than 46.4% of webpages use Google Analytics service and 21% webpages use Facebook Connect to track ads. Ad Blocking on Rise Apart from the ad tacking, eMarketer estimates that more than 30% of US internet users will use an ad blocker in 2018, up from 15.7% in 2014. Ad Trackers Are on More than 75% of Websites eMarketer  [...]

Google Display Network (GDN) allows advertisers to buy ads from Google and reach extend their targeted reach over the Internet. Entrepreneur contributor Perry Marshall has shared four ways to help marketers improve their ROI on GDN. Marshall says, “Google provides you with four different options for selecting your place in the GDN. Managed placement targeting With this option, you enter the web address of the sites where you want to advertise. If those sites are available, Google will show your ads there. You can even target a specific area on a site. For example, you can select www.nytimes.com... [...]

Pay-Per-Click advertising (PPC) allows advertisers and businesses to place their ads on a website in exchange for a fee each time a user clicks on the ad. If you are into PPC marketing or new to PPC marketing, you should have a look at the three important things Econsultancy columnist Daniel Gilbert has shared in his recent post. Gilbert says, “Running a successful PPC campaign requires a high level of specialism; it is completely discrete from other types of media, and needs to be respected as such rather than being bundled together with traditional advertising channels. PPC is reactive  I... [...]

Forrester has made available the replay of ‘The convergence of adtech and martech is inevitable’ webinar. Despite billions of dollars spent on acquisitions and development and a clear desire by marketers to reduce the number of vendors they work with, enterprise marketing technology remains highly myopic. Nowhere is the struggle to provide full functional coverage for cross-channel customer journeys more disjointed than the ongoing divide between traditional adtech and martech solutions. Despite the two categories’ different worldviews, Forrester will share why, how, and when adtech... [...]

Online advertising is one of the most used ways to grow a business by getting more customers and generating more revenue. A successful ad is one that helps you convert more prospects into customers. Entrepreneur contributor Perry Marshall has shared seven questions to help marketers determine whether they need to improve their ads. Marshall says, “How do we make sure our brand and message become focal to our prospects? How is this done so our brand and message become so obvious they begin to permeate the prospect’s mind? In researching this for myself, I created the following seven... [...]