Facebook advertising is one of the easiest ways for brands and marketers to advertise online and reach out the people interested in their products or services. With right planning Facebook ads can help marketers convert more customers. Entrepreneur contributor Syed Balkhi has shared such six strategies. Balkhi says, “Here are some of the best ways to increase your Facebook ad conversions so you can build up your business and generate more sales than ever. 1. Add social proof. People don’t want to risk spending their money on something they think might not be worth it. That’s why... [...]

Digital Marketing Depot is hosting a webinar on ‘Unifying Your Search and Social Ad Strategies’ on Thursday, May 10 at 1.00 pm EST. The DMD team says, “Change is constant in digital marketing. Experienced marketers realize it’s no longer enough to run campaigns in silos. How can you apply your search marketing expertise to amplify your organization’s social advertising efforts (and vice versa)? Join our paid search and social ad experts as they explore the advantages of unifying your search and social ad strategies. We’ll discuss how advertisers who manage AdWords and Facebook... [...]

Digital Marketing Depot is hosting a webinar on ‘Unifying Your Search and Social Ad Strategies’ on Thursday, May 10 at 1.00 pm EST. The DMD team says, “Change is constant in digital marketing. Experienced marketers realize it’s no longer enough to run campaigns in silos. How can you apply your search marketing expertise to amplify your organization’s social advertising efforts (and vice versa)? Join our paid search and social ad experts as they explore the advantages of unifying your search and social ad strategies. We’ll discuss how advertisers who manage AdWords and Facebook... [...]

The Marketing Week team has published a video on ‘How brands are experimenting with digital audio advertising’. Lucy Tesseras says, “Consumers in the UK are increasingly streaming music and podcasts to their connected devices, with 24 million people now doing so in the UK each week, according to the latest audio survey by RAJAR. With that comes opportunities for brands to target consumers with relevant digital audio ads within playlists, radio ad breaks or podcasts, which can be highly targeted to both a listener’s interests and location. In the next instalment of Marketing... [...]

In advertising you need to trace the performance of your campaigns for better results. Performance analysis helps when you are using multiple ad platforms. Entrepreneur contributor Jeremy Diamond has shared three metrics to help you measure your ad performance in 2018. Diamond says, “One remarkable way to benefit from the growing interest in online commerce is through online remarketing. The premise is simple: Past visitors to your website will continue seeing your ads repeatedly on the web, on social media platforms and elsewhere. Not only that but remarketing improves your conversion... [...]

Programmatic native ads provide people with positive user experiences, and they result in better performing ads for publishers and advertisers. Marketing Land contributor Grace Kaye has shared three reasons why marketers should use programmatic native ads. Kaye says, “Doing native ads programmatically means you get many of the benefits of programmatic display: automated media buying, effective targeting and audience insights for further optimization. A 2016 Think With Google report found that when the “Flex Frames” native format was introduced by The New York Times, “click-through... [...]

Forbes contributor John Koetsier has published an article highlighting the share of Google advertising from the American retail market. The report states that they spend 76.4% of their search ad budgets on Google Shopping ads and generate 85.3% of their clicks from Google. Detailing more about the Google Shopping ads, Koetsier says, “Google’s shopping ads are not the blue underlined links of the past. For shopping campaigns, Google lets merchants upload essentially their entire product catalog. When Google determines that a search relevant to one of those products is occuring, one... [...]

Econsultancy columnist Dale Lovell has shared five biggest words in advertising that he discovered while attending the IAB Leadership Summit at Sopwell House, St Albans. Lovell says, “The event operates under the Chatham House rule, so I will not be naming names or revealing too many gory details about what was discussed in the seminars, talks, lunches and bars of the venue over the two days. But as I talked with attendees, listened to talks – and chaired the branded content town halls – a few key words kept sticking out. I’ve listed these below, in no particular order. 1. Transparency This... [...]

Google announced its ad blocking plan for Chrome a couple of months ago. The process has started and it is important for the marketers to know how their ads are performing. Marketing Land columnist Ginny Marvin has answered seven questions dealing with the Google Chrome ad blocking. Marvin says, “Today, February 15, 2018, is the day Google begins blocking “annoying” or intrusive ads by default in its Chrome browser. Publishers that repeatedly serve up obnoxious ads after they’ve been flagged will find all of their ads, even those served by Google, blocked by Chrome. Publishers have... [...]

Google AdWords is one of the most used advertising programs over the Internet. Its flexibility to offer advertisers with the freedom to customize their ads makes it a popular choice. Entrepreneur contributor Jason Parks has shared an article on how marketers can enhance AdWords performance with Single Keyword Ad Groups (SKAG). Parks says, “You might have heard a digital marketing guru throw the acronym “SKAG” out on the table but you were unsure of what it meant. If you go to urban dictionary, it states that a skag is an unattractive woman. That is not what we’re referring... [...]