Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “15 Reasons Why Analytics Prediction Will Make You a Better Marketer″. Baer says, “Thanks to the success of Google Analytics, there are dozens of ways to collect historical data from your website and connecting social networks. And yet, your optimization strategy is probably missing one very important step: predictive analytics. Predictive analytics interest has skyrocketed over the last year, according to Google trends. The reason? Marketers are beginning”. 15 Reasons Why Analytics Prediction Will Make You a Better... [...]
Archive for the 'Internet Marketing Analytics' Category
The latest article on ‘Marketing Land’ is titled “5 Reasons To Migrate To Universal Analytics Sooner Rather Than Later”. David Booth says, “Is the fear, uncertainty and doubt setting in yet? Well, no reason to panic quite yet, but before you have to switch, let’s talk about why you want to switch sooner rather than later. Universal Analytics (UA) is still in beta for now, but at Cardinal Path we’re lucky to have been working with UA as a Google Analytics Certified Partner since its very early stages. And we can tell you it’s come a long way; in all but... [...]
The latest ‘MarketingExperiments’ blog post is titled “Prominence: Design and layout lessons from Windows 8”. John Nye says, “Small tiles, big tiles, wide tiles, blocks of tiles. Some are self-appointed, some are pre-downloaded and some lead to a miniature world that you love to get lost in like a good book or an Oscar-winning flick. Tiles are a key component of the latest Windows operating system invading PCs, tablets and Windows phones. The technology behind this software teaches us a lot about prominence – the size and location of an object. In this MarketingExperiments Blog post,... [...]
The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: 3 letters to drive subject line success”. Allison Banko says, “It’s tried and true: Personalization works in marketing. You know this already – approach your consumers as individuals and reap compelling results. However, tailoring campaigns can call for plenty of pain and patience along the way due to the journey of implementing new technology and complex techniques. But the attendees in the General Session Room of the Aria Resort & Casino Las Vegas atMarketingSherpa Email Summit 2014 learned that there’s... [...]
The latest ‘MarketingExperiments’ blog post is titled “Online Testing: 3 test options, 3 possible discoveries, 1 live test from Email Summit 2014”. Selena Blue says, “Executing tests live from Summit has become a MECLABS tradition. It’s a great way to give the audience a glimpse at real-world online testing, while also involving them in the process. At this week’s MarketingSherpa Email Summit 2014 in Las Vegas, the MECLABS live test team is shaking things up along with the test’s sponsor, BlueHornet. Typically, the team picks one research question and then creates multiple treatments... [...]
The latest article on ‘Marketing Land’ is titled “Complete Guide To Universal Analytics – Should You Upgrade?”. John Lincoln says, “Now that Universal Analytics has been around for some time, many people are considering making the switch. It just has so much more to offer than the soon-to-be-legacy Google Analytics installation. Being an analytics junkie, I am very excited about this upgrade in features and data. This post is the ultimate guide to Universal Analytics. We will talk about the benefits, installation and all the important ins and outs“. Complete... [...]
The latest ‘MarketingExperiments’ blog post is titled “Conversion Rate Optimization: Why is split testing so powerful?”. Daniel Burstein says, “Imagine if you could split test your life. Essentially, you would never be faced with a conundrum again. You could choose toboth send your daughter to the state school and the Ivy League college. You could marry your high school sweetheart and that special someone you just met. You could buy the Prius and the Tesla. Then, you wait and you measure. You would finally determine empirically which decision is best”. Conversion Rate Optimization:... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Is Email a More Reliable Marketing Mechanism Than Social Media″. Baer says, “In this edition of The Baer Facts, I’m joined by Kyle Lacy of ExactTarget to wish Happy Birthday to Facebook and talk about the changing face of email. 10 Years? Feels Like 30 On one hand, it’s hard to believe Facebook is 10 years old. On the other hand, Facebook has become so entwined in our personal and professional lives”. Is Email a More Reliable Marketing Mechanism Than Social Media Jay Baer’s ‘Convince & Convert’... [...]
The latest ‘MarketingExperiments’ blog post is titled “Customer Theory: What do you blame when prospects do not buy?”. Daniel Burstein says, “The effort and money that you’re investing in your marketing is predicated on one thing – that you understand your customer. What good is a print ad, an email or a marketing automation investment if it doesn’t deliver a message that alleviates a customer pain point or helps a customer achieve a goal? They won’t act if the message doesn’t hit them square between the eyes. Let me give you an example of faulty customer theory. Uber, a... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “6 Success Tips From Experienced Social Pros″. Baer says, “Part of what makes the Social Pros Podcast so interesting to produce is that we talk to a wide variety of guests from different industries, and each guest has unique insights and experiences into how best to be social, even though many of their job titles and descriptions are the same. January was a particularly ”. 6 Success Tips From Experienced Social Pros Jay Baer’s ‘Convince & Convert’ Blog [...]