Graham Charlton says, “Analytics produces insights which drive business improvements, though more companies need to provide the staff and resources to make the most of this technology.  Our Measurement and Analytics report, produced in association with Lynchpin, found that there is an analytics skills gap which is holding back implementation. Skills shortages are most apparent in the use of digital analytics tools, statistical modelling andConversion Rate Optimisation (CRO). This infographic summarises some of the findings from the report”. The era of data-driven marketing [Infographic] ‘Econsultancy’... [...]

David Moth says, “All digital marketing activity is measurable. Right? It’s nice to think that’s the case and there are a lot of people who believe it, but unfortunately it’s simply not true. The reasons for this are numerous, not least that companies are struggling to keep up with the constantly shifting digital landscape. In the past digital analytics mainly focused on desktop activity, but now businesses have to employ a broader range of analytics products to measure activity across relatively new channels such as mobile and social”. Which analytics tools do marketers use?... [...]

Jeff Rajeck says, “All marketers are short on time and find it hard to prioritise tasks. Spending 15 minutes on analytics can help a lot. Here’s a simple how-to guide to help you get started… Marketing is a tough job these days. It feels like we are never done with our work. There’s always something that we could be working on, improving. And it often feels like we’re jumping from one thing to another all day long. We’ve all been there: fixing the layout of a web page, writing headlines, changing button colours. Things which should be a quick fix suddenly end up taking... [...]

The latest article on HubSpot blog is titled “Why You Can’t Resist Clicking on This Article: The Clickbait Conundrum”. Ginny Soskey says, “Most people have the same experience with clickbait. You stumble across it in your Facebook feed or Twitter feed. It reads, “13 Problems Every Blonde Bostonian Working at a Marketing Software Company Has.” You recognize it’s pandering to you … but it’s just so perfectly intriguing, you have to click. You click, resigning yourself to scrolling through for just a minute because you’ve got work... [...]

The latest article on HubSpot blog is titled “The Problem With Predictive Analytics”. Corey Eridon says, “Let’s pretend you need to close 30 more customers to hit your sales target. Luckily, you just so happen to have a whitepaper with a customer close rate of 30%. You might assume that if you get 100 more people to download that whitepaper, you’ll get 30 more customers and everything will be gravy — because based on its past performance, that’s the outcome you can expect. If you’re thinking like that, you’re using predictive analytics. Predictive... [...]

The latest ‘MarketingExperiments’ blog post is titled “Analytics: How metrics can help your inner marketing detective”. Anuj Shrestha says, “Why are there so many different metrics for the same component of a website? For example, page views, visits, unique visitors and instances, just to name a few. Which metrics should you use? Are all of these metrics really helpful? Well, they exist because these metrics are tracked differently and yield different interpretations. However, much more knowledge can be gained by analyzing these metrics with respect to one another combined with usage... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “15 Reasons Why Analytics Prediction Will Make You a Better Marketer″. Baer says, “Thanks to the success of Google Analytics, there are dozens of ways to collect historical data from your website and connecting social networks. And yet, your optimization strategy is probably missing one very important step: predictive analytics. Predictive analytics interest has skyrocketed over the last year, according to Google trends. The reason? Marketers are beginning”. 15 Reasons Why Analytics Prediction Will Make You a Better... [...]

The latest article on  ‘Marketing Land’ is titled “5 Reasons To Migrate To Universal Analytics Sooner Rather Than Later”. David Booth says, “Is the fear, uncertainty and doubt setting in yet? Well, no reason to panic quite yet, but before you have to switch, let’s talk about why you want to switch sooner rather than later. Universal Analytics (UA) is still in beta for now, but at Cardinal Path we’re lucky to have been working with UA as a Google Analytics Certified Partner since its very early stages. And we can tell you it’s come a long way; in all but... [...]

The latest ‘MarketingExperiments’ blog post is titled “Prominence: Design and layout lessons from Windows 8”. John Nye says, “Small tiles, big tiles, wide tiles, blocks of tiles. Some are self-appointed, some are pre-downloaded and some lead to a miniature world that you love to get lost in like a good book or an Oscar-winning flick. Tiles are a key component of the latest Windows operating system invading PCs, tablets and Windows phones. The technology behind this software teaches us a lot about prominence – the size and location of an object. In this MarketingExperiments Blog post,... [...]

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: 3 letters to drive subject line success”. Allison Banko says, “It’s tried and true: Personalization works in marketing. You know this already – approach your consumers as individuals and reap compelling results. However, tailoring campaigns can call for plenty of pain and patience along the way due to the journey of implementing new technology and complex techniques. But the attendees in the General Session Room of the Aria Resort & Casino Las Vegas atMarketingSherpa Email Summit 2014 learned that there’s... [...]