The latest article on ‘MarketingProfs’ is titled “10 Steps to Ethical Content Curation”. Pawan Deshpande says, “To fill their pipelines with a steady stream of timely, relevant content that doesn’t have to be created from scratch, a growing number of marketers are using content curation—the process of finding, organizing, annotating (contextualizing), and sharing digital content on a specific topic for a target market. Compared with the creation of original content, curation can be a faster and easier way to generate content. But bad curation can damage your brand’s credibility... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook Still Dominates Social Sharing, But Pinterest Is Now Tops For E-commerce”. Greg Finn says, “Gigya, a social customer management and tools company, has released its most recent social sharing report which contains some eye-opening information. The global sharing champion was Facebook, to no one’s surprise; but, Pinterest’s numbers have skyrocketed, even surpassing Facebook for e-commerce-related sharing. Out of all social networks, three made up 91% of all sharing. Leading the way in social sharing was... [...]

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “5 Negative SEO Techniques That Could Hurt Your Website”. Radhika says, “If you have been in Internet marketing long enough, you know you need to understand the magic of SEO. You should at least have a working knowledge of how “doing SEO” brings traffic to your site and helps it move up in the world of rankings and relevance. With this in mind, you have probably mapped out an SEO strategy for your site (if you haven’t you really should!). You’ve planned and executed and planned some more and then one day …... [...]

Anything that complies with their terms and conditions, of course. The point is that now you can build a store inside Facebook, and do it easily without technical skills. Product developer, Karthik Ramani has created Social Mini Store Pro to make even beginners into Facebook marketers. With this new software, you can create an attractive, professional landing page in Facebook in no time at all, with no technical expertise required. But that’s not all; create a sales page, a Thank You page, etc., using his templates. You can do all this with: • No technical expertise needed • No... [...]

The latest article on Business Insider is titled “This Native Ad Network Uses Creative Tech To Help Content Go Viral”. Sanghamitra Mandal says, “Businesses in the digital age need to reach their targeted audience as fast as possible, but most advertising formats – digital or otherwise – don’t always scale that way and enterprises often miss out on fast and widespread reach-out. The key challenge on a thickly populated Internet is to get discovered in a relevant manner – so that the impact stays long enough to make its point. But to achieve that, one must... [...]

The latest post on ‘Mashable’ is titled “Eye Publishing: Google Glass Gets WordPress Plugin”. Samantha Murphy Kelly says, “The articles you read in the future could be published through voice command or even a pair of eyes.Google Glass users will now have access to a plugin app that works with the WordPress publishing platform, giving media organizations and bloggers a way to post and update stories, photos and videos directly through the high-tech eyewear. The wpForGlass plugin — developed by public relations agency Weber Shandwick and not officially launched from WordPress... [...]

People do judge a book by its cover and a website by its appearance. The more professional your site looks, the money money it can make for you. Among the no-charge services Google offers is a set of 600 fonts that they make available to any website at no charge. No longer are you stuck with Arial or Tomes New Roman (and a few other Microsoft “safe” fonts that all browsers support.) Now you can design your site around the rich selection of professional fonts offered by Google. Google came out with their Web Fonts library to give website owners a choice of high-quality fonts that will... [...]

The latest ‘Econsultancy’ blog post is titled “How marketers can build loyalty during a long purchase cycle”. Matthew Kates says, “A key element for loyalty programs, especially in industries like retail and restaurants, is product purchase frequency. Frequently purchased products enable members to earn more reward currency and keep the product and the program top of mind. Does that mean that products without a high rate of purchase frequency can’t implement a successful loyalty program?”. How marketers can build loyalty during a long purchase cycle ‘Econsultancy’... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Are Facebook Ads a Failure?″. Baer says, “Even though Facebook continues to maintain its impressive user growth and rack up advertising revenue, that growth is coming despite a major shift in the promise of advertising on that platform. Right now, Facebook is on track for $6 billion in ad revenues but it’s walked away from the fundamental premise of its ad platform”. Are Facebook Ads a Failure? Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest MOZ blog post is titled “The Future of Content: Upcoming Trends in 2014”. Stephanie Chang says, “2014 will be an exciting time for the future of content. As technology evolves and competition for user attention increases, marketers need to be agile and adapt to the growing needs and expectations of their customers. Here are four specific trends to watch”. The Future of Content: Upcoming Trends in 2014 MOZ Blog  [...]