The latest post on ‘Mashable’ is titled “How to Optimize Your Marketing in Real Time”. Alex Hazlett says, “Attention is the currency of the Internet, and the brands that can capture and capitalize on it stand to gain a great deal. Their conversions increase, their acquisition rate will improve and their bounce rate will lower. Perhaps just as importantly for businesses, marketers will be able to know if the time and money they invested in creating a campaign was well spent.“You have to be obsessed, diligent, genuine and personal to win over your customers at every turn.... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook: We Define News Feed Quality At Source Level, Not By Content Type”. Matt McGee says, “Still coming to terms with Facebook’s recent promises to reward high-quality content in the News Feed, and what it means for your brand and/or clients? In an interview today with AllThingsD, Facebook’s News Feed Manager Lars Backman, sheds a little more lighton what the company is trying to do with the recent News Feed changes. Backman downplays a comparison with Google’s Panda Update in 2011, which targeted low-quality... [...]

The latest ‘Econsultancy’ blog post is titled “Gmail image changes: everything email marketers need to know”. Phillip Storey says, “Email marketers have always faced the technological challenge of having to quickly adapting to the unknown, often in a matter of hours. This week is one of those, where we find that Gmail has made changes to the way it handles images. At first, I can appreciate that this may sound insignificant, but it affects all of us. In this blog post, I will try to demystify these changes for you”. Gmail image changes: everything email marketers... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “2 Amazing Movember Case Studies That Will Make You Grow it Back″. Baer says, “Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. According to data from Topsy, there were 1.5 million tweets about Movember, with more than 790,000 of them generated from the United States. For Instagram”. 2 Amazing Movember Case Studies That Will Make You Grow it Back Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest MOZ blog post is titled “Investing in Non-Measurable Serendipitous Marketing – Whiteboard Friday”. Rand Fishkin says, “Not all marketing efforts can be measured, and the most outsized returns can come from the sources you least expect. In today’s Whiteboard Friday, Rand explains why it’s important to invest some of your effort in that serendipity”. Investing in Non-Measurable Serendipitous Marketing – Whiteboard Friday MOZ Blog  [...]

John Chow’s latest blog post is titled “4 Simple Tips To Design A Blog That Converts”. Chow says, “The sole aim of starting a blog is to solve problems. But that’s too vague, because we need to identify the need of our target audience, our readers and everyone that comes to our blog. The truth is that your blog isn’t for everyone. Once you can establish this truth, half the battle of converting the right prospects is won. So, how do you ensure that your blog is converting people?”. 4 Simple Tips To Design A Blog That Converts John Chow’s Blog  [...]

The latest article on ‘MarketingProfs’ is titled “Online Shopping Trends 2013: Most Popular Categories, Top Purchase Drivers”. Ayaz Nanji says, “More than half (62%) of US consumers with Internet access now shop online at least once a month, and just 1% say they never shop online, according to a recent report by Walker Sands. The most common types of products bought online in the last year include electronics (69% percent of consumers surveyed purchased online in 2013), books (67%), clothing (63%), household goods (38%), and office supplies (30%)”. Online Shopping Trends 2013:... [...]

The latest ‘Econsultancy’ blog post is titled “Six ways to make the most of data feeds in affiliate marketing”. Robert Durkin says, “Here are our top tips on the best ways that affiliates can use data feeds to increase their sales commission. 1. Work your content hard for sales commission We all know that ‘content is king’ but in practice accessing this content is less straightforward than it seems. Some networks operate within quite a narrow schema for product submission and not all product features and attributes are available to affiliate marketers. The good... [...]

The latest post on ‘Mashable’ is titled “How to Recruit a Good Developer When You Don’t Code”. Kevin Galligan says, “As a startup founder, hiring your first developer will be one of most crucial decisions you ever make. And if you can’t tell the difference between PHP and Python, the decision will be one of the most precarious, too. Without any tech game of your own, how do you know what kind of developer to look for? How can you find someone who’s going to do the job right?I’ve been on both sides of the developer hiring process. Over the course of my 15 years... [...]

The latest article on  ‘Marketing Land’ is titled “Not Who, But What, Is Driving Google?”. Kevin Ryan says, “With the depth of attention given to Google’s broken promises lately, the natural-language-processing, sometimes-sponsored-content-identifying engine clearly has some ‘splaining to do. For those of you who haven’t read Danny Sullivan’s excellent piece from a few weeks ago, let me elaborate on those broken promises. Google at one time decried paid inclusion — but then, in 2012, it turned its once-organic shopping search engine into a pay-to-play... [...]