Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to Capture the Excitement That’s Already There″. Baer says, “Kevin Hunt, Corporate Social Media Manager at General Mills, joins the Social Pros Podcast this week to discuss bringing social power back in-house, managing multiple brand stories at once, and figuring out how to capture the excitement that already surrounds a brand and its products. Read on for some of the highlights and tweetable moments”. How to Capture the Excitement That’s Already There Jay Baer’s ‘Convince & Convert’ Blog [...]
Archive for the 'Internet Marketing Blogs' Category
The latest article on Business Insider is titled “Advertising: Nothing More Than Feelings”. The Economist team says, “Admen have made a marketing guru of Daniel Kahneman, a prizewinning psychologist FIRST, you realise it’s a gorilla. The opening strains of Phil Collins’s “In the Air Tonight” are playing; the beast is enraptured. As the camera pulls back, you see that he’s seated at a drum kit. He flexes, raises his drumsticks, then brings them resoundingly down. Only in the final frames do you discover that the gorilla is pitching Cadbury’s... [...]
The latest post on ‘Mashable’ is titled “Google: We’re Winning Against Phishing and Spam Emails”. Lorenzo Franceschi-Bicchierai says, “Google can’t say “mission accomplished” just yet, but the search giant made it clear that the Internet is winning its decade-old war against phishing and spam emails.In a blog post published Friday, Google said the Internet-wide efforts against unauthenticated emails, which can be used by spammers and phishers to fake email addresses and deceive users, are working. In fact, the vast majority of non-spam email that Gmail... [...]
The latest ‘Econsultancy’ blog post is titled “Harper Collins: from publisher to creative content business”. Ben Davis says, “Harper Collins and its business development team are a great example of how publishers are adapting to the business of content, not simply bound sheaves of pulped wood. In an indicator of how service-based the UK economy has become, Harper Collins now sums up its business as following: “We create bespoke content based on products and campaigns for our clients.” “We work with content, not just books, across print, digital, mobile... [...]
Denise Wakeman’s latest blog post is titled “Counting Down to a New Year…Do You Have a Social Marketing Plan?”. Wakeman says, “Can you believe there on only 28 days left in 2013? With all that’s going on during December, sometimes it’s difficult to focus on your business, what’s important to get done before the year ends andcreate a social marketing plan for the new year. Thinking about what might support you to take the time to look at where you are and where you want to go, I decided to experiment with a way to make it easy and accessible for you to get a kickstart for the new... [...]
The latest ‘Web Marketing Today’ blog post is titled “Google Analytics, AdWords, and Return on Investment”. Kevin Webster says, “Pay-per-click costs can be expensive to many small business. While the Google AdWords interface can show significant amounts of data around conversions, to really understand the impact of your advertising expenditures, it’s useful to track results in Google Analytics. To begin, you simply need to connect your AdWords account to your Google Analytics account via the latter’s admin section. Once that is complete, the section of the Acquisition tab will begin... [...]
You need people to join your opt-in list. Your list is the key to your ongoing business success. But you have to get their attention and your static opt-in box may not be up to the challenge. Now, with Generation Plugin, you can assure that your opt-in offers are not overlooked. This new software, being announced today, will place you opt-ins in you choice of 8 compelling formats: 1. Pop-up Box This is an unblockable, beautiful light-box popup box 2. A Slide-in Panel sliding from top, bottom, left or right 3. An In-post Opt-in Form Designed to be integrated with post or page content 4. A Footer... [...]
The latest ‘Econsultancy’ blog post is titled “10 excellent video-embedded landing pages”. Christopher Ratcliff says, “Using video on a landing page can increase conversion by up to 86%. This statistic comes from a study by EyeView on various ecommerce sites. In the study, two different variations of the same website were built, with 50% of the traffic being directed to a landing page with an embedded video, the other 50% directed to a page without. The website that achieved the largest conversion rate (86%) was an online tutoring service. This is clearly the type... [...]
The latest MOZ blog post is titled “New Moz-Builtwith Study Examines Big Website Tech and Google Rankings”. Cyrus Shephard says, “BuiltWith has cataloged over 5,000 different website technologies on over 190 million sites. Like BuiltWith, Moz also has a lot of data. Every two years, we run a Search Engine Ranking Factors study where we examine over 180,000 websites in order to better understand how they rank in Google’s search results. We thought, “Wouldn’t it be fun to combine the two data sets?” We wanted to find out what technologies websites were using, and also... [...]
The latest ‘Aweber’ blog post is titled “Video In Email: Exposure For Something And Clicks For Free”. Jason Moore says, “(Please tell me someone got the Dire Straits joke from the title. But, on to more pressing matters…) Video in email has gotten more and more popular. Just a few years ago, a survey showed that video increased click-through rates by 96% in some cases. VideoRetailer found that including the word ‘video’ in your subject line increased opens by 20% over subject lines without that word. One of our own customers, Tim Carter (from AskTheBuilder.com), uses video... [...]