The latest MOZ blog post is titled “How to Track the Online ROI of Offline Advertising”. Geoff Kenyon says, “Tracking the success of offline marketing campaigns can be far more difficult than online campaigns, but it’s equally important. Here are a few simple steps you can take to put that tracking in place”. How to Track the Online ROI of Offline Advertising MOZ Blog [...]
Archive for the 'Internet Marketing Blogs' Category
The latest article on ‘Marketing Land’ is titled “Why It’s Critical To Connect Your Offline & Online Marketing”. Andy Lombard says, “All of the buzz about digital marketing has left an old, familiar and still viable marketing medium in the dust: offline programs. The marketing divide between online and offline spheres can be so epic, in fact, that it’s not uncommon inside companies to see separate print, Web and social marketing teams using different strategies and launching campaigns that are in no way connected”. Why It’s Critical To Connect Your... [...]
The latest article on ‘MarketingProfs’ is titled “Improve Sales: Change Your Marketing Approach, Not Just Your Tools”. Megan Myers says, “New accountability expectations across sales and marketing departments, coupled with increased demand for online content, are changing the playing field for sales teams. Although strong sales tools are important, heightened focus needs to be placed on changing the sales and marketing approach to better understand the prospect, and in turn, create a more personalized approach. How you connect with your prospects can ultimately have an impact on meeting... [...]
The latest post on ‘Mashable’ is titled “Facebook Tackling Technical Difficulties With Profile Pages”. Kurt Wagner says, “Facebook has resolved this issue. A spokesperson released the following statement: “Earlier today, we experienced an issue that prevented some people from loading Timeline or Pages content for a brief period of time. We resolved the issue quickly, and content is back to normal. We’re sorry for any inconvenience we may have caused.” Facebook is experiencing technical issues, leaving users unable to load content from their profiles and Pages”. Facebook... [...]
The latest article on HubSpot blog is titled “What Is Social Prospecting”. Maggie Hibma says, “Inbound marketers know their marketing strategyisn’t complete without social media. That’s where your fans and followers sing the praises of your product (especially in online reviews) for the world to see. But there are two groups of people on social media: Your fans and followers, and then everyone else. That’s where social prospecting comes in. Social prospecting is the art of listening to people, not mentions or keywords. It’s about scouring the social web, identifying... [...]
The latest article on ‘Business 2 Community’ is titled “3 Brand Attributes To Communicate In Your Content”. Joseph Parker says, “Articles about content are all the rage nowadays, the irony of which is not lost on this author nor ignored in the writing of this post. The thousands of articles about content make up the bulk of the modern marketing conversation, one that spills over into conferences, webinars and other venues. As more content is created, the tendency to run out of ideas feeds into the issues stated above, all while forgetting that the attributes of a brand can... [...]
The latest article on ‘MarketingProfs’ is titled “Seven Myths of Email Marketing”. Dela Quist says, “Many beliefs that email marketers hold true regarding email are simply false, according to research and analysis conducted by my email marketing agency, Alchemy Worx. We analyzed data sourced from our work with customers and industry figures to arrive at our conclusions. Here are seven such email myths, which are also presented in an infographic at the end of this article. Myth 1. Consumers are drowning in emails from trusted brands Figures from Alchemy Worx and the Direct Marketing Association’s Email... [...]
The latest ‘Econsultancy’ blog post is titled “The agile model: a part-art and part-science approach to marketing”. Gavin Merriman says, “As part of a recent digital transformation program, I’ve been looking for a succinct way of describing this new part-art and part-science approach to marketing that is unfolding around us. The art being the growth of content and social over the ‘old world’ reliance on disruptive distrusted paid media. Science being the increasing automation and personalisation of all aspects of the customer experience. This search has taken... [...]
The latest ‘Web Marketing Today’ blog post is titled “Getting Started with LinkedIn Ads”. Melissa Mackey says, “LinkedIn, the social networking site for business professionals, has more than 250 million members. It is an effective way for professionals to connect with one another. Like most other social networking sites, LinkedIn has an ad platform that enables businesses to tap into its membership. If your business needs to reach other businesses or professionals, it’s worth your while to try LinkedIn ads. Here is a guide to getting started with LinkedIn ads”. Getting Started with... [...]
The latest MOZ blog post is titled “Last Chance! Take the 2013 Industry Survey #ShareYourVoice”. Jennita says, “You have one more week to jump in and take the 2013 Moz Industry Survey. Take this chance to share your voice, and don’t forget the killer prizes! But don’t just take the survey, share it with your friends!”. Last Chance! Take the 2013 Industry Survey #ShareYourVoice MOZ Blog [...]