WordPress sites are fast and flexible, but native WordPress isn’t customized for mobile devices. For that, you need a WP theme that is specially designed with mobile users in mind. There’s a beautiful new mobile theme by Jay Moreno called JumpMobi Inspire that makes building an effective mobile site quick. It even comes with a set of 5 pre-configured versions you can select from, if you choose, to save the time of configuring it yourself. This theme comes with integration for over a dozen popular third-party sites that help your marketing, such as PayPal, Amazon S3, Pinterest, Facebook,... [...]

The latest article on  ‘Marketing Land’ is titled “Google Brings Local Search To Digital Displays Across London”. Greg Sterling says, “Google has undertaken a novel marketing experiment in London. Called “Google Outside,” and first reported by the website Campaign, Google and agency R/GA have deployed 160 digital displays at bus stops and underground stations across London. The electronic displays offer “local search” information on tourist attractions, businesses and entertainment. As far as we can tell from the available information users cannot directly... [...]

The latest article on HubSpot blog is titled “How Long Should Your Blog Posts Be?”. Corey Eridon says, “I’ll give you the answer one of my college professors gave to students who asked how long their term papers should be: As long as it needs to be. (Helpful, right?) But really, your blog posts are no different. They should be as long as they need to be to serve their purpose — whether that’sthought leadership, driving leads, explaining a new concept, whatever. Can your blog post serve its purpose in 200 words? Cool. Stop writing. You’re done. If you... [...]

John Chow’s latest blog post is titled “Turn Data Into A Hot Marketing Strategy With Infographics”. Chow says, “If your website is getting about 20-30 targeted visitors a day, you should be making consistent sales. If you are not, and your website has decent functionality (The visitor can order your product in less than 2 to 3 clicks), the main reason for this utter lack of sales is that your visitor doesn’t ‘trust’ you. Well not you personally, but at least your website. According to Internet Retailer, 26% of people who have never purchased online have trust issues and especially... [...]

The latest ‘Econsultancy’ blog post is titled “The 10 most common mistakes of blogger outreach”. Henry Elliss says, “The practise of blogger or influencer “engagement” is one of the most widely-used tactics in marketing these days, done by almost everyone, from PR agencies to SEOs, social marketers to spammers. It’s also one of the most commonly derided amongst the recipients and much-debated amongst bloggers and professionals – but rarely addressed by marketers themselves. If you’re doing it well, why share the secrets with your competitors?... [...]

MarketingSherpa has released a case study titled “Travel company’s name-your-own-price campaign increases Facebook reach 800%”. Allison Banko says, “Endless opportunities to market online have caused many to turn a blind eye to one of the most valuable tools at a marketer’s disposal: in-person engagement. While email and social media campaigns have proven to be effective, starting efforts outside the confines of a computer screen with a warm handshake and friendly conversation can be invaluable. Discover how Bonvoy Adventure Travel marketed its flex pricing plan with... [...]

The latest post on ‘Mashable’ is titled “No, the Twitter IPO Is Not a Sign of a Tech Bubble”. Lance Ulanoff says, “Twitter’s stunning IPO success has sparked suggestions that we are in the middle of another tech bubble. With scant few significant tech IPO’s over the last 12 months, there’s no evidence to support this. But the notion also devalues what Twitter just accomplished: a concise, well-executed public offering for a social media company that has more potential than most people realize. I’ll admit that I am a little biased when it comes to Twitter. Since 2007... [...]

The latest MOZ blog post is titled “New and Improved Custom Reports Added to Moz Analytics”. Miranda Rensch says, “We’re excited to announce that our #1 most requested feature is here! You can now build custom reports from your campaigns in Moz Analytics, emailing them to yourself and anyone else you choose. Check out how it works, and take a sneak peek at what else we’re working on at the Mozplex”. New and Improved Custom Reports Added to Moz Analytics MOZ Blog  [...]

The latest ‘Entrepreneurs-Journey’ blog post is titled “Researching Your Market To Identify Needs, The “Why Train” Technique And The 90/10 Rule For Content Vs Sales”. Yaro says, “In this week’s episode of the Walter and Yaro podcast show, we begin by asking you to choose which name we should select for our show from the following finalists – Entrepreneur Cafe Entrepreneur Digest Entrepreneur Insights The Walter And Yaro Podcast Show That fourth option is in there because after one month of using the simpleWalter And Yaro Show title we have grown quite fond... [...]

The latest post on ‘Mashable’ is titled “Twitter’s IPO: Less Volatile Than Facebook’s and Less Profitable”. Seth Fiegerman says, “Anyone doubting whether Twitter could avoid Facebook’s missteps and pull off a successful IPO now has their answer. Twitter ended its first day of trading at $44.90, an increase of nearly 73% on the day, valuing the company at just below $25 billion. That first-day increase isn’t just successful compared to Facebook, which ended its first day up just $0.23 above its IPO price. It makes Twitter one of the 15 most successful IPOs... [...]