The latest ‘Econsultancy’ blog post is titled “Why copy is Amazon’s secret sauce”. Arjan Haring says, “Many experts assume the social recommendation system is its killer feature. But what exactly about this feature makes it so? What in fact is the magic sauce of Amazon? Sure, there is some predictive value in keeping track of many different variables. There always is. It’s Amazon’s best kept secret. But I am guessing it’s not only a secret for people outside of Amazon. If you would ask me what the most persuasive ingredient is of the sauce, I would say... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest article on HubSpot blog is titled “SEO Has HEART Now: Putting the Humans Back into Search”. Barry Feldman says, “You must have seen those CIALIS commercials on TV. Near the end, like all pharmaceutical commercials, the voiceover reels off the potential side effects and warnings. The announcer instructs, “Consult your physician if your erection lasts more than four hours.” I believe I have a better (and less embarrassing) suggestion. Read about SEO. Doing so should reverse any increased blood flow fast. Maybe SEO excites you. Not me. SEO is a mechanical thing,... [...]
The latest post on ‘Mashable’ is titled “Facebook Stock Jumps 15% After Beating Q3 Earnings”. Seth Fiegerman says, “Facebook stock surged to a new high in after hours trading after the company beat earnings estimates for the third quarter.Facebook reported earnings of $0.25 per share on revenue of $2.02 billion, coming in well ahead of Wall Street estimates for earnings of $0.19 per share on revenue of $1.91 billion. Facebook revenue for the quarter was up 60% from the $1.2 billion it earned a year earlier, thanks in part to continued growth in mobile ads“. Facebook Stock... [...]
The latest article on ‘Marketing Land’ is titled “What Happens After The Conversion”. John Paul Mains says, “Woohoo! Someone filled out a form for your whitepaper or webinar! You’ve given them what they asked for, but now what? This one conversion probably doesn’t make them a customer. Should you rush to have a sales person call them to schedule a demo? What do you really know about this person, and should you spend your time trying to turn them into a new customer?”. What Happens After The Conversion Marketing Land [...]
The latest article on HubSpot blog is titled “How to Follow Google’s Mobile Rules for Awesome SEO”. Kyler Mason says, “If you have an audience that accesses (or tries to access) your content from a mobile device, then you need a mobile-friendly website. Mobile-based searches make up one quarter of all searches, so there are very few instances when a mobile site would not be warranted. Google has openly stated that their ranking algorithm was built with specific components to improvemobile search results by rewarding quality mobile websites with good user experience. The... [...]
The latest article on ‘Marketing Land’ is titled “Why Responsive Email? Making A Case Internally”. Cara Olson says, “Even though industry statistics indicate that more than 50% of email opens occur on a mobile device, a brand’s desire to provide an optimal customer experience isn’t always strong enough to convince it to move to a responsive email design. According to BlueHornet, 70% of consumers immediately delete emails that don’t render well on a mobile device. If that statistic isn’t compelling enough to shift your company’s internal mindset, then consider... [...]
The latest article on ‘MarketingProfs’ is titled “Three Rules for Converting Online Leads Into Sales”. Michael Boyette says, “It’s OK, you can say it: Online leads are a pain in the neck. Sure, they’re a great source of new business, but finding a way to make those leads pay is a struggle. The biggest problem for most businesses is timing: They don’t have the systems in place to respond to online leads fast enough. A study by Dr. James Oldroyd, a former research fellow at MIT, examined more than 1 million online leads from 38 companies. The results are striking: The... [...]
The latest article on ‘Business 2 Community’ is titled “Content Marketing Best Practices: Make the Most of Your Content Online”. Brenna Keough says, “Businesses spend a substantial amount of time and resources developing content for consumption by both existing and prospective clients. And unfortunately, sometimes the strategy used to promote it functions as a black hole that causes your content to vanish into digital space. In order to ensure that your hard work pays off, try some of these content marketing best practices and make the most of your content online. Share it... [...]
The latest article on HubSpot blog is titled “How to Create Ebooks From Start to Finish”. Anum Hussain says, “At age 11, I dreamed of being an editor at a major magazine. I even put together my first publication, Teen Scene Magazine, using colored construction paper, yarn, and in-depth feature interviews with … my dad. Flash forward to today. I’ve swapped my colored construction paper and yarn with InDesign. And I’ve replaced my dad (his thoughts, not him as a caring parent) with marketing influencers. And week after week, I get the joy of publishing ebooks”. How... [...]
The latest post on ‘Mashable’ is titled “The Great Display Advertising Cash-In of 2013”. Todd Wasserman says, “It’s not often that you see Google, Instagram and Twitter all agree on the same thing, but suddenly all of them are giving a big thumbs up to display advertising.Display? Isn’t that the outmoded form of online advertising that was supposed to die out in the transition to mobile? Well, actually display is stronger than ever. Despite the fact that no one likes banners and no one clicks on them, the category grew 5.3% in the U.S. in the first half of 2013,... [...]