The latest ‘Econsultancy’ blog post is titled “How network analysis can make us better digital marketers”. Andrew Lamb says, “Social ‘networks’, computer ‘networks’, ‘networking’ events, agency ‘networks’ – even the ‘Internet’. ‘Networks’ of one form or another are everywhere, but what do all these things have in common? And how can an understanding of networks help us become better digital marketers? I want to go beyond our often unthinking use of the word network, and explore how a deeper understanding of networkscan help us identify influencers... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest ‘Aweber’ blog post is titled “Email Marketing Fairy Tales”. Rachel Acquaviva says, “Once upon a time, there was an email marketer who knew he could do more. He had a sign up form on his website and a great-looking email template designed. He sent out a monthly newsletter to his entire email list, and even had a couple of follow up messages created. But his list just wasn’t growing as quickly as he wanted. And he wasn’t making any sales. He knew he had the basics down but thought to himself, “If only I knew how I could do better!” Just before Halloween, he found a dusty... [...]
John Chow’s latest blog post is titled “How To Double Your Email Subscribers In 30 Days”. Chow says, “If you’ve been trying to grow your email list, this guide is for you. Most people think that once they can drive thousands of traffic to their website, their subscription rates would skyrocket. Are you serious? No, it doesn’t work that way. Don’t forget that most of the visitors you’d send to your website are already marketers themselves or aspiring businesspeople – especially if your niche is internet marketing related”. How To Double Your Email Subscribers In 30 Days John Chow’s... [...]
The latest MOZ blog post is titled “Quick Guide to Scaling Your Authorship Testing with Screaming Frog”. Kane Jamison says, “Nearly all of us have used Screaming Frog to crawl websites. Many of you have probably also used Google’s Structured Data Testing Tool (formerly known as the Rich Snippet Testing Tool) to test your authorship setup and other structured data. This is a quick tutorial on how to combine these two tools to check your entire website for structured data such as Google Authorship and Rel=”Publisher”, along with various types of Schema.org markup“. Quick... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Use Humor and Ridiculousness to Reach Your Audience″. Baer says, “Tim Washer, Senior Marketing Manager in Social Media atCisco, joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. Read on for some of the highlights and tweetable moments, or listen to the full podcast”. Use Humor and Ridiculousness to Reach Your Audience Jay Baer’s ‘Convince & Convert’ Blog [...]
MarketingSherpa has published a video titled “Win-back Campaigns and List Cleansing: How CNET re-engaged 8% of its email list”. MarketingSherpa team says, “In this full free replay of an Email Summit 2013 case study, Diana Primeau, Director, Member Services, CNET, recalled the scary part of cleaning her list: deleting large numbers of users and watching the list shrink. Giving users a chance to reengage with an opt-in list or switch lists can lengthen the relationship with that customer. However, “you’ve got to be able to go through with [downsizing], if you’re... [...]
The latest post on ‘Mashable’ is titled “Google+ Overhauls Photo, Video Features in Major Update”. Kurt Wagner says, “Google+ announced 18 new features on Tuesday, including multiple updates to Hangouts and additional tools for users who utilize the site for photographs. The updates will roll out in the “coming days,” according to a spokesperson.Google+ also shared new user metrics, confirming that the site has 540 million active users if you count log-ins through Gmail and 300 million monthly active users in the stream (users who visit the website or app directly).... [...]
The latest article on HubSpot blog is titled “Is Marketing Automation Worth the Hassle? New Data Raises Questions”. Rick Burnes says, “Thinking about investing in marketing automation? Before you get too far, take a look at a series of new studies of marketing automation and its effectiveness. The links to the studies and analysis are below, but here are the two key takeaways from the data: Results Often Don’t Justify the Investment — Marketers are finding that marketing automation frequently does not produce the results needed to justify the significant investment... [...]
The latest ‘Econsultancy’ blog post is titled “Defensive SEO is all you need to know”. Maximilian Tatton-Brown says, “While practising for my driving test, my instructor was always spouting jewels of wisdom. He also smoked too much and once nearly drove us into a traffic light but I guess nobody’s perfect. Anyway, one of the themes that came up again and again was ‘defensive driving’, which Wikipedia helpfully defines as ‘driving to save lives, time, and money, in spite of the conditions around you and the actions of others’. As a PR, I’ve... [...]
The latest article on ‘MarketingProfs’ is titled “Most Global Marketers Lack Multilingual Content Strategy”. Ayaz Nanji says, “More than half (60%) of companies that market globally have no overarching multilingual content marketing strategy, accord to a recent report by Cloudwords. Moreover, most marketers surveyed (67%) are unsure which technology tool, if any, they use to manage translation projects; and nearly one-third (31%) don’t know how long it takes to complete translation projects. As for annual spend, 69% of global marketers have no insight into their current budget,... [...]