The latest ‘Econsultancy’ blog post is titled “Are Google’s search UI changes motivated by profit or better UX?”. Graham Charlton says, “Google is continually tweaking its user interface, often most noticeably on search results pages, desktop and mobile.  What motivates these changes? Is every change Google makes motivated by profit, or is this a case of constantly improving the user experience? Or perhaps both? Here, I’ll look at some recent UI changes to search results on mobile and desktop. Please suggest any I may have missed”. Are Google’s... [...]

The latest post on ‘Mashable’ is titled “Here’s What Instagram Ads Will Look Like”. Seth Fiegerman says, “Instagram offered a first glimpse at what its ads will look like in a blog post Thursday.The sample ad, which you can see below, will resemble a typical image or video shared on the social network except it will include a Sponsored label in the top right corner and offer users the option to hide it from their stream“. Here’s What Instagram Ads Will Look Like Mashable.com  [...]

The latest article on ‘Business 2 Community’ is titled “How to Be a Successful Twitter Manager”. Theo Martin says, “A Twitter manager is an individual who monitors one or more Twitter accounts and engages with Twitter users for those accounts. They are more than an automatic tweeting machine. They think of ways to engage their followers, how to gain new ones and spend much of their time interacting with the Twittersphere (the space of Twitter)”. How to Be a Successful Twitter Manager Business2Community.com  [...]

The latest article on ‘MarketingProfs’ is titled “The Best Days and Times for Promotional Email Conversions”. Ayaz Nanji says, “Most promotional email recipients (65%) engage with email in the afternoons and evenings, yet marketers tend to send emails first thing in the morning, according to a recent report by Retention Science. The analysis of 100 million online transactions found that 38% of email conversions (emails that are opened, clicked through, and converted) occur in the afternoons and 27% in the evenings. Only 28.5% occur in the mornings, although that’s the most popular... [...]

The latest article on  ‘Marketing Land’ is titled “The Future Of SEO Reporting: A Call To The Industry”. Benjamin Spiegel says, “Want to measure organic traffic? Just take the number of Google Webmaster Tools clicks, average out the CTR by position across all of them, then take the broad match volume of all those terms (because that’s the only volume Google will give you), and then take your position and divide it by CTR and volume. And viola! There’s your traffic by keyword. Sound kinda crazy? It is. But it doesn’t have to be that way”. The Future Of... [...]

The latest article on Business Insider is titled “The 10 Most Successful Brands On Instagram Video”. Aaron Taube says, “Good morning, AdLand. Here’s what you need to know today: Recently released numbers from social video analytics firm Unruly found that MTV was the most-shared brand on Instagram video during a one-month span beginning in early September. MTV was followed by the NBA, Peanuts, GoPro, The Miami Heat, Wendy’s, Topshop, Starbucks, ABC, and HBO’s Girls”. The 10 Most Successful Brands On Instagram Video Business Insider  [...]

The latest article on HubSpot blog is titled “How To Hack Google Plus For SEO Value”. Gray MacKenzie says, “People tend to think of Google Plus as just another social network, built as Google’s challenge to Facebook’s incredible growth over the past decade. What most people don’t realize, however, is the SEO value that makes Google+ so much more than just a social networking platform. How so? Studies show a powerful correlation between search rankings and the number ofGoogle +1’s received by a URL. Searchmetricsfound Google +1’s to be the most highly correlated... [...]

The latest article on ‘Business 2 Community’ is titled “Preparing Your Online Business for the Holidays”. James Daugherty says, “Holiday sales online continue to rise year after year as consumers become more familiar and comfortable with the online shopping process. After all, what beats the ease and convenience of purchasing on the web and having the gifts shipped to your final destination? As an online retailer, making a splash in the consumer-crazy holiday season can be a struggle, but we’ve outlined a few tips to help optimize your peak purchasing time”. Preparing... [...]

The latest post on ‘Mashable’ is titled “Google Tests Banner-Like Ads in Search Results”. Seth Fiegerman says, “A select few Google users may notice a something new: a large banner-like advertisement at the top of the search results page.Synrgy, a digital marketing startup, spotted a “sponsored” photo of Southwest Airlines at the top of the page after searching for “Southwest Airlines.”“. Google Tests Banner-Like Ads in Search Results Mashable.com  [...]

The latest ‘Econsultancy’ blog post is titled “Content is not king”. Demon Ragusa says, “I’ve never been one to submit to catchphrases. The business world and, by extension the marketing world, is full of them.   “Net-net, at the end of the day, we are living with a new normal of big data.”  Just typing these words gives me the shivers. But these phrases emerge, typically, around meaningful trends. For the past three years the dialogue about content marketing has gone from a whisper to a roar. And the expression ‘content strategy’ is now popular... [...]