Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Is Facebook All Wrong About Our Sharing Psychology″. Baer says, “In this edition of The Baer Facts, I am indeed wearing an Evel Knieval robe, and I talk with Kyle Lacy of ExactTarget about SnapChat stories, the new wrinkle from SnapChat that enables users to compile a daily stack of short clips. This is an important and bold move (the technology not the robe), because as you are probably aware”. Is Facebook All Wrong About Our Sharing Psychology Jay Baer’s ‘Convince & Convert’ Blog [...]
Archive for the 'Internet Marketing Blogs' Category
The latest MOZ blog post is titled “Take the 2013 Moz Industry Survey: Share Your Voice!”. Cyrus Shepard says, “We’re very excited to announce that this year’s Industry Survey is ready for you to take. The results of this survey will be used to paint a picture of our industry, including its professionals, tactics, and its future. Make sure your voice (and those of your colleagues) are included in the results, and don’t forget to enter your name in our drawing for some fantastic prizes!”. Take the 2013 Moz Industry Survey: Share Your Voice! MOZ Blog [...]
John Chow’s latest blog post is titled “SerpFruit Keeps Tabs on Your Search Engine Performance”. Chow says, “Regardless of the kind of website that you run, you want to attract quality and relevant traffic to that site. This is just as true with blogs as it is with online stores and company sites. And yes, it is wortwhile to build up your presence through social media and other means, but I think we all realize that ranking well in the search engines for your target keywords is positively invaluable. And to do that, you need to arm yourself with the right kind of data”. SerpFruit Keeps... [...]
MarketingSherpa has released a case study titled “Lead Generation: How one additional form field decreased conversions 11% [Lead Gen Summit 2013 live test]”. Erin Hogg says, “How can you improve your lead generation efforts? Learn from your customers. A/B testing is one way to do that. To help lead generation marketers learn how to use A/B testing, we conducted a live test at MarketingSherpa Lead Gen Summit 2013 in which the audience even helped shape the test. In today’s case study, learn how to improve your A/B testing efforts in a unique, behind-the-scenes look that explores... [...]
The latest article on HubSpot blog is titled “Seth Godin Says Google Has Officially Jumped the Shark”. Dan Lyons says, “Lots of people are upset, or at least trying to be upset, about a recent policy change at Google whereby the search giant announced it will start using the names and photos of people who use Google+ in advertisements. Most people are just freaked out and feel that Google’s new policy is kind of invasive and creepy, though their fears are perhaps assuaged by the fact that very few people seem to actually use Google+ or even know someone who does”. Seth... [...]
The latest article on ‘Business 2 Community’ is titled “How To Do Conversion Optimization With Very Little Traffic?”. Peep Laja says, ““I have too little traffic to test; hence, I can’t do conversion optimization.” I’ve heard this a lot. Bullshit, I say. You can do conversion optimization on any website – even on sites that have so little traffic that a split test would take 2 years to run until statistical significance is reached. You might not be able to run tests, but you can still optimize. It’s not entirely scientific, but hey, most of us are in the business... [...]
The latest post on ‘Mashable’ is titled “Pinterest Now Worth $3.8 Billion”. Todd Wasserman says, “Pinterest’s valuation is closing in on $4 billion after its latest funding round of $225 million, according to a report.AllThingsD cites “several sources” in a report on the funding, which is led by late-stage investor Fidelity Investments. Just eight months ago, Pinterest was valued at $2 billion to $2.5 billion. The latest round is aimed at helping Pinterest expand internationally. The social network had 24.9 million monthly unique users in September, according... [...]
The latest ‘Econsultancy’ blog post is titled “B2B social: five case studies from brands achieving great results”. David Moth says, “It used to be a difficult task to find examples of B2B companies achieving success in social, however as the channel has matured more businesses have been able to drive awareness and sales using various social platforms. A survey published this time last year found that a majority of businesses (64%) were using social media as a marketing tool, so it’s likely that this number has increased today”. B2B social: five case studies... [...]
The latest article on Business Insider is titled “Twitter’s $350 Million Mobile Acquisition Is A LOT Smaller Than Everyone Expected”. Aaron Taube says, “MoPub, the mobile advertising business that Twitter acquired for $350 million in stock right before it filed for an IPO, had only $6.5 million in net revenue in the first half of 2013, according to a new disclosure by Twitter to the SEC. Previously, the only gauge of MoPub’s size in the marketplace was anestimated revenue “run-rate” of $100 million. That number presumably included MoPub’s clients’... [...]
The latest article on HubSpot blog is titled “Should You Care About Blog Comments?”. Ginny Soskey says, “Ever since I got into marketing, I’ve chatted regularly with bloggers. Some wrote for fun — tiny blogs that chronicled their day-to-day lives. Some were entrepreneurs, using blogs to launch businesses. Others wrote for giant organizations, trying to keep a steady stream of leads flowing in. And while they all had different goals, writing styles, people to please, and topics to touch on, they had one thing in common: confusion about comments’ value. When... [...]