The latest ‘Econsultancy’ blog post is titled “Lego: building a customer community, brick-by-brick”. Christopher Ratcliff says, “Everybody loves Lego. It’s possibly the most warmly regarded brand on the planet. I can hear that unmistakable rummaging of a thousand pieces of plastic as I write this sentence. Ah, bliss. Lego’s online strategy and how it can improve its social reach has been discussed on this blog before, and it looks as if Lego is now making huge strides in its sociability with the crowdsourcing site Lego CUUSOO“. Lego: building a customer... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest article on HubSpot blog is titled “Why Google’s Hummingbird Algorithm Is Perfect for Inbound Marketers”. Steve Haase says, “You may have heard the news by now: Google has rolled out a new algorithm for all search results. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results — especially for long tail queries, or “semantic search.””. Why Google’s Hummingbird Algorithm Is Perfect for Inbound Marketers HubSpot [...]
The latest article on HubSpot blog is titled “One Simple CAN-SPAM Addition That Could Transform Your Email Marketing”. Ginny Soskey says, “Have you ever gotten an email from a company that surprised you? You see it hit your inbox, but you don’t recognize the sender. You decide to open it anyway — maybe you signed up to receive emails from the sender a while ago — but quickly discover that you have no recollection of opting in to receive those emails”. One Simple CAN-SPAM Addition That Could Transform Your Email Marketing HubSpot [...]
The latest post on ‘Mashable’ is titled “Why Twitter Isn’t Turning a Profit”. Chris Taylor says, “Perhaps the most surprising sentence in Twitter’s IPO documents Thursday — and the most troubling news for fans of the social media service — came on page 23 of its S-1 filing.”We have incurred significant operating losses in the past,” the company said, “and we may not be able to achieve or subsequently maintain profitability.” Translation: Twitter hasn’t made a dime. And there’s no guarantee it will in the future“. Why... [...]
The latest ‘Econsultancy’ blog post is titled “The Modern Marketing Manifesto and the Festival of Marketing: why you should care”. Ben Davis says, “Until recently, the development of marketing technologies has occurred at a high enough pace to preclude a new definition of marketing. But now, we feel the new discipline can be defined in broad terms, with digital pervading pretty much everything you do as marketers. Next week the Festival of Marketing debuts in the city of London, with conferences, events and parties all hung off the core tenets of Econsultancy’s Modern... [...]
The latest ‘Econsultancy’ blog post is titled “Has social media grown up?”. Steve Richards says, “In the years since the emergence of social as a separate entity for marketing purposes (roughly from around the birth of Twitter in 2006) we’ve figured out a lot about what social is, how it works, and what it means for marketers. Now you could talk directly to a brand, and have them listen to you. For consumers, this was great. For brands, it presented opportunities and challenges. It also entailed a pretty major shift in thinking”. Has social media grown up? ‘Econsultancy’... [...]
The latest article on HubSpot blog is titled “Is Google Abusing Its Monopoly Power?”. Dan Lyons says, “As we reported last week, Google is going to start encrypting all search activity except for clicks on ads. This has huge (and very bad) implications for marketers, who will no longer get valuable keyword data from searches”. Is Google Abusing Its Monopoly Power? HubSpot [...]
The latest post on ‘Mashable’ is titled “How Twitter’s Business Compares to Facebook’s”. Seth Fiegerman says, “Ever since Twitter revealed last month that it had filed confidential paperwork to go public, the company has been compared to what is arguably its biggest competitor, Facebook. However, the S-1 form that the company filed Thursday shows that the two companies are in fact miles apart — for better or worse.In comparison to Facebook’s numbers leading up to its IPO last year, Twitter has far fewer active users, far less ad revenue and far greater losses.... [...]
The latest MOZ blog post is titled “Operation Clean Air: Clearing Up Misconceptions of Yelp’s Review Filter”. David Mihm says, “Rumors and theories about Yelp’s review filter have led many people astray, thinking that filtered reviews are always fraudulent or otherwise useless. Moz’s director of local search strategy debunks those theories with a summary of what’s actually happening”. Operation Clean Air: Clearing Up Misconceptions of Yelp’s Review Filter MOZ Blog [...]
MarketingSherpa has released a case study titled “Social Media Marketing: How a small e-commerce site attracted 293,000 Facebook fans”. Adam Sutton says, “A single picture can be worth a thousand words of copy. A customer can snap one and send it in seconds, giving you a testimonial, product review and free content that’s easy to share. This e-retailer collects product photos from customers and uses them to support its website and social media marketing. The images increased conversion rates 13% on product pages and helped attract more than 293,000 Facebook fans. See how the... [...]