The latest article on ‘Marketing Land’ is titled “Conducting A Multi-Point Inspection On Your Email Program”. Clink Kaiser says, “I like lists. Okay, that’s not quite true. I LOVE lists. Growing up, one of my favorite book series was The Book of Lists. So it’s no surprise then that when it comes to email marketing, I seek out opportunities to use them. One great combination of marketing and lists takes place at any car service center. Through an offering often called a “multi-point inspection,” the auto shop conducts a laundry list of maintenance checks... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest article on Business Insider is titled “People Are Sharing Almost As Much Content On Pinterest As They Do Via E-Mail”. Aaron Taube says, “According to data from the social bookmarking and tracking firm ShareThis, Pinterest is close to overtaking e-mail as the third most popular sharing channel behind Facebook and Twitter. In this case, sharing is defined as the use of those buttons you often find above stories on the web, which automate your ability to send or share content to others”. People Are Sharing Almost As Much Content On Pinterest As They Do Via E-Mail Business... [...]
The latest article on ‘Business 2 Community’ is titled “5 Social Media Tips for the Holidays”. Chris Hoell says, “As we get ever closer to the holiday season, the time has come for e-commerce businesses to start launching their holiday marketing strategies. Granted it isn’t even October yet, but social media and the holidays go together like peas and carrots. Ecommerce sales during the holiday season grew 14% last year to a total of almost $43 billion in the US alone and are expected to increase another 15.1% this year. There is a huge volume of business out there if... [...]
The latest ‘Entrepreneurs-Journey’ blog post is titled “Blog Traffic Fundamentals: What Are Communication Channels?”. Yaro Starak says, “It’s been a long time overdue but I have finally started to do a complete review and update of the Blog Profits Blueprint, my ground-breaking report from – and you won’t believe this – 2007! Yep, that’s right, it’s now six years since I first published the Blueprint. What’s even more amazing is every single day for six years”. Blog Traffic Fundamentals: What Are Communication Channels? Yaro Starak’s ‘Entrepreneurs-Journey’... [...]
The latest post on ‘Mashable’ is titled “New Google Program Changes Requirements for Ad Agencies”. Kurt Wagner says, “Ad agencies help bring Google business, and for that, they are now getting some extra love from the search giant. Google on Wednesday announced Google Partners, an umbrella program meant to consolidate all of the company’s other agency programs under one roof. Google already supported ad agencies with a number of programs like Agency Edge, Google Engage, and its agency certification program, and those aren’t going away. They are simply rebranded... [...]
Jamie Garside and David Chamberlain have known the frustration of local business owners not seeing the value of online services and not being willing to invest. So they met this problem head-on. They set up a mobile splash page for the business at no charge. Sometimes, when the business owners saw the site, they realized how useful it could be to their business, and bought a full site implementation. The problem was that it took quite a while to build the splash page, and if the business didn’t buy, it was time wasted. So they decided to automate, and they created a tool that is now known... [...]
The latest ‘Econsultancy’ blog post is titled “Google announces 14 new analytics features”. Graham Charlton says, “Yesterday’s Google Analytics Summit contained 14 new product releases, with perhaps the most interesting being the ability to view demographic data. The Google Analytics blog has a rundown of all the new features, but here are a few of the most significant”. Google announces 14 new analytics features ‘Econsultancy’ Blog [...]
The latest article on HubSpot blog is titled “Emails Not Getting Into Your Lists’ Inboxes? Try Focusing on Engagement”. Sara Davidson says, “Let’s face it: The way in which email now makes it to the inbox is different than it was a couple of years ago. The big dogs of the ISP world (Gmail, Hotmail, and Yahoo) have changed the way they look at and value emails, from a content-identification system to an engagement/behavioral model”. Emails Not Getting Into Your Lists’ Inboxes? Try Focusing on Engagement HubSpot [...]
People who come to your site and immediately click away are bad for your sales. Obviously, they don’t buy anything, but it’s worse than that. When Google sees that quick departure, its algorithm downgrades your site, so you drift lower in the search results and as a result, get fewer clicks in the future. So, for multiple reasons, you want people to stay longer on your site. Marc Renaud has created a new WordPress plugin that will help you increase your site’s “stickiness”, its ability to hold people’s attention and prolong their visit. He calls it Engagematic.... [...]
The latest article on ‘Marketing Land’ is titled “Report: Facebook Still The King Of Social Logins, But Google+ Is Nipping At Their Heels”. Greg Finn says, “As social logins continue to grow, the login space has gotten much more competitive. Janrainhas released a study on social login usage and the results were rather surprising. Facebook has been, and still is, the leading social login service — it’s no longer a runaway leader in the space. Facebook had 54% of usage in Q3 of 2013, but has now dropped below the 50% mark, with a 46% usage rate. Leading the pack... [...]